Walmart reinforced its commitment to be part of the solution to the nation’s prescription drug abuse crisis

Company pledges to continue measures in addressing the nation’s prescription drug abuse crisis

BENTONVILLE, Ark., 2017-Oct-31 — /EPR Retail News/ — Walmart, including its 5,300 Walmart and Sam’s Club pharmacies, expressed support for the administration’s declaration of a public health emergency on opioids and reinforced the company’s commitment to be part of the solution to the epidemic.

“At Walmart, the health and safety of our patients is a critical priority, and we welcome the administration’s actions to bring attention and resources to the nation’s opioid issue – one that has devastated so many families and communities across America,” said Greg Foran, president and chief executive officer, Walmart U.S. “We stand ready to work with our nation’s leaders on a solution to combat prescription drug addiction and misuse.”

As a company, Walmart has taken steps to help address the prescription drug abuse problem, including:

  • The company has comprehensive policies and training to help support its pharmacists in filling prescriptions only for legitimate medical purposes.
  • The company supports the development and implementation of an industry-led nationwide Prescription Drug Monitoring Program (PDMP); in the meantime, Walmart and Sam’s Club pharmacists have access to and are able to utilize their state’s PDMP system to help curb abuse.
  • The company supports federal legislation on two key issues: to establish a seven-day supply limit for initial prescriptions issued for acute pain; to require all controlled substance prescriptions be issued electronically, in partnership with the Drug Enforcement Administration.
  • The company offers solutions for sale that allow its patients to properly dispose of prescription medication.

Additional measures will be implemented by the end of 2017, including:

  • The company will have Naloxone behind its pharmacy counters for sale or for dispensing by a pharmacist in all states where pharmacy practice laws support its ability to do so.
  • The company believes education on prescription drug abuse is a key part of the solution; as early as next week, Walmart will announce it has committed to help fund a multi-state program created by a leading education technology company that teaches youth about the dangers of prescription drug abuse.

About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 260 million customers and members visit our more than 11,600 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

SOURCE: Wal-Mart Stores, Inc.

Walmart and the Italian Trade Agency launch new line of authentic Italian cuisine, Sam’s Choice Italia

Walmart and the Italian Trade Agency launch new line of authentic Italian cuisine, Sam’s Choice Italia

Straight from Italy, retailer’s new line of pastas, sauces and other authentic items will have you saying ‘bravo’

BENTONVILLE, Ark., 2017-Oct-31 — /EPR Retail News/ — Walmart and the Italian Trade Agency have come together to cook up a line of authentic Italian cuisine for customers across the U.S. The new Private Brand line, Sam’s Choice Italia, serves up the rich, savory tastes of Italy at the retailer’s everyday low prices. As the largest private brand player in the U.S., Walmart is focused on continually innovating products while still staying true to quality and everyday low prices.

Sam’s Choice Italia features 40 products and is available now in 3,600 stores and on Walmart.com. The assortment is crafted with amore: items include boxed dinners, bagged pastas, pesto and pasta sauces, canned tomatoes, balsamic vinegar and frozen pizzas. Walmart is working with multiple large suppliers on the new line – all based in Italy.

The Sam’s Choice Italia line is now available at Walmart stores and on Walmart.com and additional items will continue to roll out under the Sam’s Choice Italia line.

“Teaming up with the Italian Trade Agency is one of the many ways our Sam’s Choice brand brings authentic gourmet foods to families across America at everyday low prices. We are fanatical about quality – it’s the first ingredient in everything we do,” said Jack Pestello, senior vice president, Private Brands, Walmart U.S. “Sam’s Choice Italia is just the latest example of how Walmart is continuing to improve and innovate our Private Brand offerings while staying true to quality and everyday low prices.”

The Sam’s Choice Italia products were put through extensive testing conducted at Walmart’s Culinary and Innovation Center to ensure the flavors in each product stayed true to their Italian roots. This is the first time the Italian Trade Agency has worked with a U.S. retailer on a full line of private brand products.

“We are committed to bringing authentic Italian offerings to American households, so when Walmart approached us with this idea, we were immediately interested,” said Michele Scannavini, president of the Italian Trade Agency. “The Sam’s Choice Italia recipes have high-quality ingredients from right here in Italy, so we can guarantee an authentic Italian experience for customers.”

For more information, please visit Walmart.com.

About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 260 million customers and members visit our more than 11,600 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

About the Italian Trade Agency – www.ice.gov.it – www.italtrade.com
The Italian Trade Agency (ITA) is the governmental organization that promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. The ITA provides information, training, customized advice and promotional events organization in support of Italian and foreign businesses. In addition to its Rome headquarters, ITA operates worldwide from a network of 65 offices linked to Italian embassies and consulates. The Agency has five offices in the United States. Among other sectors, ITA’s office in Chicago is in charge of promoting food and non-food items in large retail store chains. The office is always available for inquiries and support and can be reached by writing to chicago@ice.it or calling +1 312 670 4360.

SOURCE: Wal-Mart Stores, Inc.

Tesco launches own label range of environmentally-friendly cleaning products, Eco Active

Tesco launches own label range of environmentally-friendly cleaning products, Eco Active

Welwyn Garden City, UK, 2017-Oct-31 — /EPR Retail News/ — Brits are becoming more eco-conscious when it comes to using environmentally-friendly cleaning products for their homes.

In the last year there has been a sharp rise in demand for eco-cleaning products with Tesco seeing a near 45 per cent rise in sales.

However a 2017 report by retail analysts Mintel states that premium price for these green products has been a major setback in attracting further customers.

With such a strong surge in demand Tesco will today give customers even more choice by launching an own label range, Eco Active.

And the good news for shoppers is that the new seven product range will also help them save on existing branded eco-products by at least 50 per cent.

Tesco household goods product developer Sanjeev Kaushal who developed the range said:

“Demand for eco-cleaning products in the UK is at an all-time high with shoppers more aware of how they can protect the planet through informed choices that start in their homes.

“Customers tells us that they want to buy eco-cleaning products but they must be effective, affordable, easily available and independently certified to not harm the environment.

“They also want complete transparency on how they are produced, the ingredients they contain and the impact they have on the environment. We believe our new range of products answers all that criteria.”

All the products are recyclable with the bottles containing up to 45 per cent recycled plastic.

The range, which is made from plant-based, non-toxic, bio-degradable ingredients, includes washing up liquid, two fabric conditioners, two laundry detergents, toilet cleaner and a multi-surface cleaner.

All the products have been independently tested and certified by the EU Ecolabel, established in 1992 by the European Commission, to identify products and services which reduce environmental impact.

Using greener cleaning products which are made from plant-based ingredients and not the commonly used petroleum can make a considerable difference to both the environment and to our energy resources.

The Tesco Eco Active range will be on sale in more than 500 Tesco stores across the UK and will cost between £1 and £4.

ENDS

Note to editors:

  • The full Tesco Eco Active range is as follows:

Pink Grapefruit Multisurface Cleaner 750ml – £1.50

Eucalyptus Toilet Cleaner 750ml – £1.50

Pomegranate Washing Up Liquid 500ml – £1

White Orchid Concentrated Fabric Conditioner 750ml – £1.50

Peony Pomegranate Concentrated Fabric Conditioner 750ml – £1.50

Aloe Vera Concentrated Non Bio Laundry detergent 1.5 litre – £4

Lavender Fields Concentrated Colourcare Laundry detergent 1.5litre – £4

  • A report by retail analysts Mintel, The Future of Fabric and Dish Care 2017, recommends that “affordability and efficiency are key benefits that mainstream green fabric care and dishwashing brands need to highlight to consumers. The main task for marketeers is to convince sceptics that highly efficient and affordable products are also green.”
  • In May, Tesco exclusively launched the Ecover Ocean Plastic washing up liquid in store for six weeks, made from 10 per cent ocean plastic. The product was very popular and brought in 55 per cent new shoppers to Eco cleaning products.

Tesco has now gone one better, with a brand new Ecover Ocean Plastic washing up liquid, again exclusive to Tesco, made from 50 per cent ocean plastic – the biggest yet!

For more information please contact the Tesco Press Office on 01707 918 701     
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

SOUIRCE: Tesco PLC

UK: Sainsbury’s earns the highest tier of accreditation in the government’s Disability Confident Programme

UK: Sainsbury’s earns the highest tier of accreditation in the government’s Disability Confident Programme

LONDON, 2017-Oct-31 — /EPR Retail News/ — The Department for Work and Pensions has announced that Sainsbury’s has achieved Disability Confident Leader status – the highest tier of accreditation in the government’s Disability Confident Programme. Sainsbury’s, which employs over 190,000 colleagues, is the largest retailer to achieve this status.

  • Largest retailer to achieve highest tier of accreditation in the Department for Work and Pensions’ Disability Confident Programme
  • Awarded to organisations who take positive action to employ disabled people and encourage other employers to do the same

The Department for Work and Pensions has announced that Sainsbury’s has achieved Disability Confident Leader status – the highest tier of accreditation in the government’s Disability Confident Programme. Sainsbury’s, which employs over 190,000 colleagues, is the largest retailer to achieve this status.

In order to be granted this status, which is underpinned by an independent validation, Sainsbury’s had to demonstrate not only that it takes positive action to employ disabled people and follows best practice, but that it proactively encourages other employers to make the journey to becoming Disability Confident.

The Disability Confident Programme was launched by the Department for Work and Pensions a year ago with the aim to help employers recruit and retain disabled people and people with health conditions for their skills and talent. As part of the scheme, the Department for Work and Pensions also set up the Disability Confident Business Leaders Group, which is engaging with the business community on disability employment. Tim Fallowfield, Sainsbury’s Company Secretary and Corporate Services Director was appointed as Chair of the group last December. Over 5,000 businesses have signed up to the group.

Tim Fallowfield, who is also Sainsbury’s Board Sponsor for Disability and Carers, commented: “We want to be the most inclusive retailer, where all our colleagues can fulfil their potential. We are very proud to have achieved the status of Disability Confident Leader, which recognises our hard work in this area. We have developed a number of initiatives, from our You Can programme which enables us to recruit colleagues who may face barriers to employment, to creating a guide to workplace adjustments for our managers. Through our involvement in the Disability Confident Business Leaders Group, we hope to encourage as many employers as possible to feel confident in employing people with a disability, providing those colleagues with the opportunity to realise their potential.”

Penny Mordaunt, Minister for Disabled People, Health and Work, commented: “As the largest retailer to become a Disability Confident Leader, Sainsbury’s is acting as a champion within the industry and leading others to make the most of the talents that disabled people can bring to the workplace.

“Disabled people make up almost a fifth of the working age population, and becoming a Disability Confident employer sends a powerful message to potential employees that they will get the support they need to thrive.”

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295

Sonic declares quarterly cash dividend of $0.16 per share of common stock

OKLAHOMA CITY, 2017-Oct-31 — /EPR Retail News/ — Sonic Corp. (NASDAQ:SONC), the nation’s largest chain of drive-in restaurants, today announced that its Board of Directors declared a quarterly cash dividend of $0.16 per share of common stock to be paid to shareholders of record as of the close of business on November 8, 2017, with a payment date of November 17, 2017. In addition to the dividend, the company has a share repurchase authorization for up to $160 million of its common stock through August 31, 2018.

Future declaration of quarterly dividends and the establishment of future record and payment dates are subject to the final determination of the company’s Board of Directors.

About Sonic
SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. Nearly 94 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $8.5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in their students. To learn more about Sonic Corp.(NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn about SONIC’s Limeades for Learning initiative, please visit LimeadesforLearning.com.

This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements reflect management’s expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from those expressed in, or underlying, these forward-looking statements are detailed in the company’s annual and quarterly report filings with the Securities and Exchange Commission. The company undertakes no obligation to publicly release revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unforeseen events, except as required to be reported under the rules and regulations of the Securities and Exchange Commission.

SOURCE: SONIC

Sonic Corp.
Corey Horsch, 405-225-4800
Vice President, Investor Relations
and Treasurer

Source: Sonic Corp.

News Provided by Acquire Media

SONIC® Drive-In completes its ninth annual Limeades for Learning® fall voting campaign

2017 Limeades for Learning (Photo: Business Wire)

Donation impacts 58,080 students in 288 cities across the country

OKLAHOMA CITY, 2017-Oct-31 — /EPR Retail News/ — SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, completed its ninth annual Limeades for Learning® fall voting campaign on Sunday, Oct. 22. The campaign funded $1 million to 1,936 public school teacher projects over the four-week period. In partnership with DonorsChoose.org, this national award winning and consumer-driven cause campaign empowers guests to make a difference in public school classroom by allocating SONIC’s $1 million donation to teachers’ projects.

From Monday, Sept. 25 through Sunday, Oct. 22, SONIC guests and fans told SONIC where to place its $1 million donation by voting at LimeadesforLearning.com for projects they wanted funded through Limeades for Learning. Throughout the voting period, projects with the most votes each week received funding. This year, the campaign impacted 978 teachers across 288 cities including San Antonio, Texas., Memphis, Tenn., Oklahoma City, Okla., and Fayetteville, N.C.

“Science can already be a difficult subject for students to comprehend – but without helpful tools and resources to create a hands-on lesson, it can be even more frustrating for students,” said Caitlin Cleary, kindergarten teacher for Naples Elementary School in Naples, Utah. “This was my first year participating in Limeades for Learning and I can already see the results from my project, ‘The Science of Literacy’. With the new materials, my students are drawing a deeper understanding from our lessons and are transforming into literary scientists that can explore text in new ways.”

Following this year’s Limeades for Learning fall voting campaign, SONIC has funded a total of $9.5 million for 17,895 classroom projects, impacting more than 536,850 students in 1,701 cities since the campaign’s inception in 2009.

“Since 2009, our partnership with SONIC’s Limeades for Learning has helped fulfill thousands of teacher projects, and nine years later, it continues to have a big impact in America’s classrooms,” says Charles Best, founder of DonorsChoose.org. “Every year, SONIC has funded innovative projects that bring musical instruments, books, field trips, tablets and much more to public school students across the nation.”

About SONIC®, America’s Drive-In®
SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. Nearly 94 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $9.5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today’s youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn more about SONIC’s Limeades for Learning initiative, please visit LimeadesforLearning.com.

About DonorsChoose.org
DonorsChoose.org is the leading platform for giving to public schools. Teachers across America use the site to create projects requesting resources their students need, and donors give to the projects that inspire them. Since its founding by a Bronx teacher in 2000, more than 2.8 million people and partners have given $577 million to projects reaching 24 million students. Unique among crowdfunding platforms, the DonorsChoose.org team vets each project request and ships resources directly to the school. Every donor receives photos of their project in action, thank-yous from the classroom, and a cost report showing how every dollar was spent. DonorsChoose.org was the first charity to make the top 10 on Fast Company’s list of the Most Innovative Companies in the World. Visit www.donorschoose.org to learn more.

SOURCE: SONIC

for SONIC Drive-In
Rebeka Mora, 512-542-2804
rebeka.mora@cohnwolfe.com

Source: SONIC Drive-In

News Provided by Acquire Media

H&M’s image recognition tool now available in 13 markets

H&M’s image recognition tool now available in 13 markets

STOCKHOLM, Sweden, 2017-Oct-31 — /EPR Retail News/ — H&M Image Search adds to a seamless shopping experience. Already available in 13 markets – and more to come – H&M’s image recognition tool helps fashion fans move directly from inspiration to purchase in the H&M app.

Powered by the self-learning algorithms of image recognition technology, Image Search is a tool that helps customers move directly from inspiration – in for example social media, screen shots or own photos – to purchases via the H&M mobile app. Users simply feed a picture of a style they like to the app and the app will immediately present one or several similar purchasable products from H&M’s wide online assortment. Image Search is shown as a camera icon in the top right corner of the H&M app.

H&M’s Image Search was first launched in May 2017 in the UK, the Netherlands, Denmark and Finland. In late September, the app became available in a further nine markets: Belgium, France, Italy, Russia, Spain, Switzerland, Turkey, Ireland and Poland. Currently live in 13 markets, the plan is to launch Image Search across more H&M markets further ahead.

As with other H&M digital features, such as #HM Gallery and My Style, Image Search takes further steps to combine visual discovery with new technology, to make shopping even more convenient and inspiring for customers. At H&M, customers should be able to discover and shop H&M fashion in their mobile devices whenever and wherever they like, including H&M’s followers on Instagram. H&M has more than 23 million followers on Instagram.

#HM Gallery is an easy and inspiring way to make the content of Instagram pictures purchasable through user generated images as well as H&M’s own pictures. My Style is an inspirational and partially personalised product feed, which increases online exportability. The feed uses Instagram pictures when available and every image includes at least one purchasable H&M item. #HM Gallery and My Style are available in most of H&M’s 43 online markets globally.

SOURCE: H&M

MEDIA CONTACT

Head of Media Relations
Katarina Kempe
+46 8 5780 85 54

Westcoast Retail applies online expertise to AO.com

LONDON, 2017-Oct-31 — /EPR Retail News/ —  UK based distributor and supply chain innovator, Westcoast Retail, revealed it has signed a UK-wide deal with online electricals retailer, AO.com to provide distribution and fulfilment services for  it’s growing computing range including products from brands such as; Apple and HP.

Brought on board after demonstrating outstanding results with both drop-ship and click and collect distribution models for other online retailers, Westcoast Retail is tasked with managing AO.com’s stock levels, delivering orders directly to customers and handling returns.

Westcoast Retail is not only responsible for holding stock, but also for forecasting sales and ordering products accordingly, directly from the vendors. The team’s thorough knowledge of the computing and consumer electronics sectors helps AO.com create an efficient and streamlined supply chain model fulfilling the needs of vendors and customers alike.

Simon Exton, AO.com’s Director of Consumer Electronics

“Entering the computing sector is an important step for AO.com as we continue on our mission to become the best electrical retailer in Europe.The fast-paced nature of this market means we required a partner that is agile and understands both the online retail and computing spheres. In Westcoast Retail, we feel that we have the perfect partner. The company is trusted by an impressive array of vendors and retailers and its distribution models and ability to accurately forecast sales is invaluable as we establish ourselves in the computing sector.”

Westcoast Retail Sales Director, Matt Pasco, commented:

“We are delighted to have been selected by AO.com. Entering a partnership with another giant in online retailing highlights the reputation that we have gained in this space and the partnership we have entered into plays in perfectly to both ours and AO.com’s strengths. Computing is an area of expertise for Westcoast Retail and we have demonstrated that our supply chain and distribution models are both robust and flexible across a range of leading vendors and retailers.”

About Westcoast

Westcoast Limited was founded in 1984 and is a leading IT distributor with a product portfolio spanning the whole computing spectrum ranging from desktop PC and notebook products through to software, high end server solutions, network products, printers, peripherals, spare parts and consumables.  The group sells to resellers, retailers and dealers in the UK and Ireland providing creative credit, marketing and logistics services to more than 5,000 customers.  More information on Westcoast can be found at www.westcoast.co.uk

Location3’s LOCALACT Platform Meets Growing Need for Franchises to Maximize Customer Traffic and Dominate Their Local Markets

Media Contact: Rachel Jermansky

Resound Marketing for Location3

Rachel@ResoundMarketing.com

609-279-0050 x119

 

Location3’s LOCALACT Platform Meets Growing Need for Franchises to Maximize Customer Traffic and Dominate Their Local Markets

Franchisees in FSR, QSR and Fitness are Seeing Strong ROI and Increased Store Visits Following Deployment

Denver, CO. – October 31, 2017Location3, the digital marketing agency that delivers enterprise-level strategy with local market activation, today announced it has steadily expanded LOCALACT deployments since the public launch of its platform in September. Clients, including Anytime Fitness, FASTSIGNS, and HoneyBaked Ham, are using LOCALACT to successfully drive customers to over 65,000 locations in total. Since the platform launched in early September, LOCALACT has served over 1.7 billion map listings views, issued driving directions almost 27 million times, and connected nearly 9 million customers to their local franchise via click-to-call. LOCALACT helps franchisees and marketers drive measurable results by integrating key local digital marketing channels like organic search, paid search & social advertising, and more.

 

Features include local business listing management with extensive data validation and ongoing optimization, localized paid search advertising with advanced location and consumer insights, consumer review monitoring and responding, Facebook advertising, store-level analytics integration and much more.

 

“What began as a way to help businesses grow and scale their local digital marketing tactics has evolved into a platform to manage interactions, data and insights, all from one place,” said Alex Porter, CEO of Location3. “Brick-and-mortar brands, franchise systems, and companies of all sizes are facing news challenges with local search. LOCALACT makes it easy to integrate all data into a single, centralized and easy-to-manage platform.”

 

“Location3 has helped our organization and our franchisees reach new customers with digital marketing programs for over 10 years, and we are excited about the launch of their LOCALACT platform,” said Drue Townsend, SVP of Marketing, FASTSIGNS International. “The data that is now accessible on the platform 24/7 and in one place gives FASTSIGNS franchisees a competitive marketing advantage. From seeing their Google Analytics web traffic sources to understanding which key terms are converting as Pay-Per-Click actions to seeing social media reviews and being able to respond to them directly from the portal, we believe that LOCALACT provides great value for our U.S. and Canadian franchise system.”

To learn more about LOCALACT and schedule a demo, please visit www.localact.com.

About Location3

Location3 is the digital marketing agency that delivers enterprise-level strategy with local market activation. Location3 works hand-in-hand with corporate/brand marketing teams at franchise systems and multi-location brands to execute integrated digital programs that increase customer acquisition and brand awareness. We are a strategic partner and an extension of our clients’ marketing teams.

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Vape starter kit sales soar by 37% over Stoptober campaign

Modern electronic mod vaping device. Vape. ecigarette

 

LONDON, 2017-Oct-31 — /EPR Retail News/ — Early signs indicate that Public Health England’s new harm reduction approach to decreasing smoking rates across the UK has not only been widely accepted, but capitalized upon. For the first time, vaping has featured prominently within the NHS Stoptober campaign, with the official website included in the Stoptober TV advertisement.

Vape Club – the UK’s largest online retailer of vaping products and e-cigarettes – has seen e-cigarette starter kit sales increase by 37% year on year following the launch of the 2017 campaign.

Director of Vape Club Dan Marchant says that the medical acceptance has provided a watershed moment for public health:

‘It’s fantastic to see the NHS finally backing vaping as a pathway to quit smoking. The industry has been backing this alternative for a long time, but with the evidence provided by Public Health England, endorsements from the likes of Cancer Research UK and the figures which are produced by Action on Smoking and Health (ASH), there can be no doubt that vaping is the most effective method to give up tobacco.

The NHS advocating vaping as an alternative to tobacco is an enormous breakthrough and will do an outstanding amount of good for public health and tobacco control in the UK.’

Believed to be 95% less harmful than traditional tobacco, e-cigarettes feature within the NHS’ Stoptober campaign as a way of phasing out tobacco rather than advocating – as seen in previous campaigns – the ‘cold turkey’ approach. Through the adoption of this harm reduction strategy, the UK has seen record high rates of smoking cessation and is fast becoming a European leader in this respect.

About Vape Club

The UK’s largest online retailer of vape kits and e-liquid, Vape Club aim to provide the best possible quality vape products at the best possible prices.

Vape Club are offering a site wide 15% discount with the code STOPTOBER.  You can also be in line to win your very own starter kit as they give away 5 kits each week through social media to smokers looking to switch.