Berlin, 2017-Oct-20 — /EPR Retail News/ — At Zalando, we’re not interested in standing still. We’re as eager as ever to push into new areas and expand our proposition to customers. In spring 2018, Zalando will enter the beauty market, offering a full product range: cosmetics, skin and hair care, fragrances, tools and accessories. As with our Fashion Store, items will be available across all price points.
The expansion into the beauty market is a natural next step and reflects the demand of our customers.” Co-CEO Rubin Ritter
It is allowing us to complement our current assortment and strengthen our position as a one-stop destination for fashion and lifestyle. We empower the Zalando customer to complete a look with the right beauty products, taking cross-selling to the next level by giving full style advice from a broad range of brands and from high to low. German customers will be the first to enjoy the new category, with plans to extend the offering to further markets after a successful ramp-up phase.
Zalando will combine the online and offline experience with a Beauty Concept Store in Berlin. The lab environment will put the beauty-savvy customer first, offering a tangible product experience through a curated beauty assortment. The offline store will also be used as an event and knowledge platform for product launches, tutorials and advice from beauty experts. We can test digital use cases in an offline setting and get to know the beauty customer even better.
We’re thrilled with the products we’ll be able to offer, and are currently still in negotiations with brands with announcements to follow. Devotedly customer-obsessed, we believe this new venture – in collaboration with brand partners and key influencers – will bring truly head-to-toe fashion inspiration to our customers.
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