- Asda introduces new snore shattering Pineapple Plant to its range
Leeds, UK,2017-Nov-15 — /EPR Retail News/ — Pineapple Plants are said to have snore-reducing qualities thanks to their night-time oxygen production. Exclusive to Asda, the plant could be a stylish snoring solution, according to NASA. Ideal gift for a snore-free Christmas.
There’s nothing more annoying than falling into a deep sleep, only to be woken by the sound of a chainsaw reverberating from your partner’s side of the bed. So, for the 45%* of Brits who suffer with snoring, Asda has introduced a new snore shattering Pineapple Plant to its range, said to reduce those midnight motors and help snorers – and their partners – get a better night’s sleep.
As we enter the Christmas season – which for many involves numerous parties and events – snoring will become an even bigger drain on sleep, making the plant the perfect Christmas gift for any party goers out there.
According to NASA studies, Pineapple Plants produce oxygen and improve air quality throughout the night and therefore, aid better (and quieter) sleep. With almost a quarter of Brits regularly sleeping in different rooms due to their partner’s snoring, this could be the bedroom revolution British couples have been waiting for to get them out of prickly night-time situations.
Grown in Holland, the plants take between 21 and 24 months to develop to produce the inedible, miniature pineapple that adorns the top.
Phil Smith, Asda Plant Buyer, comments: “Snorts, snuffles and splutters affect a quarter of Brits, so for those 16 million snorers, Asda’s Pineapple Plant could be a dream come true – even more-so for sleep deprived partners.
“For those lucky enough to sleep through the night without the disturbance of snoring, the plant is a chic addition to the home which is easy to care for and adds a little touch of The Tropics to any room.”
Asda’s Pineapple Plants are available exclusively at Asda nationwide until January for £12.00
* YouGov, August 2015
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.
Media contact:
0113 826 2829
Source: ASDA
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