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Metro’s rolls out online grocery shopping in the Outaouais region

Montréal, 2017-Nov-15 — /EPR Retail News/ — Metro’s online grocery shopping is now being offered to all customers in the Outaouais region, from Aylmer to L’Ange-Gardien, and from Cantley to Gatineau. Serving close to 124,000 homes spread over 5 municipalities, it will allow nearly 289,000 consumers to benefit from this service with the guaranteed freshness promise.

“We are pleased to now offer online grocery shopping to the people of Outaouais so that they too can make no compromise with respect to the freshness of the food that they order and find everything they want online as they would in-store. The last months have allowed us to confirm the quality of our service, since 98% of existing users are satisfied with the freshness of the food delivered’’ said Marc Giroux, Senior Vice President, Metro.

To guarantee freshness, employees dedicated to online grocery shopping were trained to select the freshest in-store products, like customers would choose themselves. The products selected are then kept in-store in a dedicated Tri-ZonesTM area: temperate, refrigerated and frozen zones. The freshness of the products is thus preserved and guaranteed, from shelf until they are collected at the store or delivered to home, delivery trucks being equipped with the same process.

“Metro has developed a simple and personalized digital platform. In addition, the members of metro&moi loyalty program save even more time because they can add the products that they buy frequently to their cart. They can also use their personalized coupons as well as their rewards”, pointed out Gino Plevano, Vice President, Digital Strategy and Online Shopping, Metro.

Consumers who do their grocery shopping online can pick up their purchases at the Metro Plus Montée Paiement or have it delivered within the radius being served.

First launched in Montreal in October of 2016, and recently made available in the Quebec City region, Greater Montreal and now in Outaouais, the service now serves 60% of Quebec’s population. Online grocery shopping, like the partnership with MissFresh, is part of the company’s overall digital strategy which is designed to position Metro as the retailer offering the food experience best suited to consumers’ needs and behaviours. The metro&moi loyalty program and all of its features are built into the online offerings. For more information, visit

With annual sales of over $12 billion and over 65,000 employees, METRO INC. is a leader in the food and pharmaceutical distribution in Québec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Food Basics, Metro Plus and Super C, as well as over 250 drugstores under the Brunet, Metro Pharmacy and Drug Basics banners.

Contact Information:

Isabelle Salesse
514-643-1000. 2172

Source: METRO INC.

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