The rich, premium red joins a line-up of six Magnum-sized bottles for the festive season
Leeds, UK, 2017-Nov-22 — /EPR Retail News/ — There’s nothing worse than pouring glasses for guests to find that halfway around the table, the bottle is already empty. To ensure there’s enough for everyone this festive season, Asda is introducing six show-stopping Magnums, including the award-winning Châteauneuf Du Pape for £24.00.
Historically reserved for The Pope and French royalty, shoppers can drink like a King this Christmas with the indulgent, quality red – perfect for sipping with a turkey and all the trimmings.
Now available in a 1.5L bottle – pouring up to 12 glasses – the internationally-acclaimed wine comes to just £2.00 per glass, making it the perfect choice for a luxury Christmas without the price tag.
Stuart Dolby, Asda Wine Buyer, comments: “When it comes to Christmas, bigger is always better. This year, our shoppers can add a little extra sparkle to the table with six affordable, quality Magnums, including the grand Châteauneuf Du Pape – perfect to impress guests and quench the nation’s thirst for great vino.
“With intense spice and leather aromas, and hints of strawberry, raspberry and liquorice, our big bottle of red is perfect for a cold, crisp winter night or as a gift for the discerning drinker. Plucked from vines in the Southern Rhone Valley, the wine provides a sip of extravagance without the bank-busting price tag.”
Alongside the Châteauneuf du Pape, Asda’s Magnums come in two fruity reds, an award-winning prosecco, an elegant sparkling rosé and a crisp Champagne – all perfect centerpieces for any Christmas party.
See below for the list of Magnums available at Asda and price information**:
Gran Colina Rioja – £10.00
Mateus Rosé – £10.00
DOT Malbec – £11.00
Fillipo Sansovino Prosecco – £14.00
Châteauneuf Du Pape – £24.00
Louvel Fontaine Champagne – £32.00
**Prices Relevant from 16th November-3rd January 2018
For more information, please contact the Asda press office at Mischief PR on 020 3128 6600 or email asdafoodanddrink@mischiefpr.com
NOTE TO EDITORS
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.
Source: ASDA