Keasbey, NJ, 2017-Nov-23 — /EPR Retail News/ — Price Rite today announced the official rebranding of its Secane, Pa. store to Price Rite Marketplace, unveiling a fresh and modern new look along with plans to roll out the concept at all its stores over the next year. By introducing new products and curating the very best of its selection for customers, Price Rite is reinforcing its core values of low price, high quality and service while creating a simpler and more streamlined way to shop.
Visitors to the Price Rite Marketplace in Secane will find a brighter, revitalized space featuring new in-store signage and additions like the “Sweet Spot” dessert case. The Secane store is the first Price Rite to make the transition inside and out, with a fresh, updated logo, and a cleaner, more modern backdrop design of whitewashed wood throughout the store.
“We are pleased to officially announce the rebranding of our stores to Price Rite Marketplace with the unveiling of this fresh and fun concept at our Secane store,” said Jim Dorey, president of Price Rite Marketplace. “Our company was built on the philosophy that customers should not have to sacrifice quality to save on price, and we look forward to continuing that promise and staying true to our core values with the Price Rite Marketplace experience, the next step forward for our company.”
Balancing local products, national brands and top private label lines, Price Rite Marketplace carefully curates its selection to make it easier for shoppers to find their favorite products. Visitors to the Secane store will find new Wholesome Pantry private label organic foods, award winning cuts of Certified Angus Beef and Perdue’s No Antibiotics Ever Chicken.
Price Rite Marketplace also features special buys that rotate regularly in the store, providing a better value than club stores, full-service and small box competitors. Black Friday finds include a 32-inch Samsung TV Price Rite Marketplace is selling, while supplies last, for $124.99 Nov. 24-26
Price Rite Marketplace offers a centerpiece produce department brimming with fresh fruits and vegetables along with a large selection of baked goods, seafood and dairy and frozen food. Packaged meats include organic and natural items, grass-fed offerings, Grade A poultry and USDA Choice cuts and Certified Angus® Beef products. Price Rite Marketplace also carries an assortment of organic and natural items including the new Wholesome Pantry line, a popular store brand line of organic and clean ingredient products.
Price Rite Marketplace’s digital and social media channels have been updated to reflect the changes at the store level. Price Rite Marketplace also features some of the industry’s leading “green technologies,” including glass doors on dairy cases and energy-efficient lighting and refrigeration throughout the entire store.
For more information, please visit www.PriceRiteSupermarkets.com.
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite opened its first store in West Springfield, MA in 1995 and currently operates 65 grocery stores while employing more than 4,000 people in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland, and Virginia. Price Rite offers expanded produce departments and a curated selection of quality food products at exceptional prices. Through its support of local food banks, the annual Check-Out Hunger fundraising campaign and partnership with Feed The Children, Price Rite is a committed member of its local community. For more information, please visit www.priceritesupermarkets.com.
SOURCE: Wakefern Food Corp