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Debenhams unveils Womenswear SS18

Debenhams unveils Womenswear SS18


LONDON, 2017-Nov-27 — /EPR Retail News/ — Studio by Preen launches a range of timeless, premium statement dresses for SS18. Beautifully hand-etched florals sit back with bold block colours. Clashing colourways combined with Preen’s eponymous floral prints and reworked fabrications create a collection for every summer occasion. Hero pieces include the silk sulphur yellow and parrot blue silk floral dress and the lilac drop waist smock dress.

Vibrant tones of paprika red, sulphur yellow, bright green and brilliant pink inspire the palette at J by Jasper Conran this season. Fluid sateens, polished cotton, structured poplin and premium knitwear are cut into the seasons silhouettes; waisted full skirts, high straight necklines, low backs and relaxed tailoring. Prints are upscaled with bold stripes, abstract prints and meadow florals, referencing the catwalk trends. Key pieces include the rainbow block print full skirt and block colour trouser suit.

The RJR. John Rocha collection presents a relaxed monochromatic palette with hand crafted finishes reflective of the designers’ core handwriting. Silhouettes are softer this season with delicate frills, romantic pussy bows and feminine sleeve details. Whimsical hand painted florals add an element of colour and true femininity to the collection. Key items include the trouser suit and floral tie midi dress.

Impactful and intricate red carpet dresses bring the Hollywood WOW factor to the Star by Julien Macdonald collection. Decadent beading, contour panelling and bodycon silhouettes reference the elevated glamour seen on the catwalk. Neon brights and digital prints are combined with key design details. Chains, lace and studs add drama to daytime dressing. Tailoring returns for SS18 with shoulder sharp blazers, tuxedo dresses and signature stud finishes.

SS18’s No.1 Jenny Packham collection epitomises opulence for the new season. Intricate embroideries, shimmering fabrics and bright summer florals create the ultimate look for true occasion dressing. Head to toe sequin styles are key for SS18, including the “hero” hand beaded mustard floor sweeping gown. Delicate hand painted florals in simple silhouettes and complementary separates are presented in Jenny’s elegant handwriting for a fresh take on occasionwear.

With a floral explosion of bold blooms comes the new season MW by Matthew Williamson collection. Bohemian maxi dresses and chic jumpsuits in soft pinks and navy undertones are adorned in coloured English blooms. Beading and decorative embellishment add Matthew’s handwriting to a range of beautiful summer party looks.

Summer nostalgia encapsulates the Nine by Savannah Miller collection this season. The wrap dress is a must in sunshine yellow and sky blue cloud print; simply add the Victoriana lace blouse and denim for a relaxed vibe. Stripes add punch to separates whilst soft sequins add shimmer to the collection. Key pieces include Savannah’s signature embroidered jacket and the lace kimono.

Electric florals juxtapose standout stripes for H! by Henry Holland this season. Poppy prints are given a true Henry twist with a “bug” detail found in the summer tee and asymmetric dress. Henry’s signature slogan tees also make a welcome return with a fun jitterbug nod. Must have pieces for SS18 include the floral trouser suit and glitter stripe pleated skirt for eye-catching street style dressing.

Sweet milkshake tones serve as inspiration for the Red Herring range this season in an assortment of sizzling summer prints. From pretty postcard details on co-ords, vibrant parrot motifs on sundresses and zesty lemon details on the must have rain mac. Embellishments add texture to the collection, with pearl decorated denim and broderie anglaise finishes and make a perfect combination for summer dressing.

Colour drenching makes a powerful statement at Principles. The lilac blazer suit is a must have power dressing piece this season and for purists, a white broderie anglaise shirt dress. Palm prints in soft pastel tones offer a tropical feel enhanced with sorbet stripes. In contrast, monochromes and bold brights provide an alternative look with retro block prints and multi-stripe separates.

SS18 sees the launch of prom for Debut, a collection filled with head turning statement looks. From all over sequin, floor sweeping gowns to hand beaded tulle dresses and vibrant cutwork lace dresses, the range offers a variety of classic and contemporary prom inspired looks. Available in a rainbow palette of sorbet pastels and summer brights, making the collection perfect for all summer occasions.

For further information, sample and image requests please contact the Debenhams PR Team:
020 3549 6420

Source: Debenhams


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