- DFS Group unveils newly renovated T Galleria by DFS Sydney
Sydney, 2017-Nov-27 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, today (24 NOV 2017) unveiled its newly renovated store, T Galleria by DFS Sydney. The modern interior, which boasts a fresh, clean look, complements the store’s attractive red-brick façade and offers customers a compelling shopping experience from the minute they step through its doors.
Spanning over 70,000 square feet of space, T Galleria by DFS Sydney has occupied its historic George Street location for 29 years and is Sydney’s only duty and tax free destination, mere steps away from The Sydney Opera House and Harbour Bridge. Featuring more than 150 of the world’s most desirable brands, the store is a one-stop shopper’s paradise which aims to entice customers with its stylish layout and carefully curated collections. It showcases an extensive selection of products across all categories – fashion and accessories, beauty and fragrances, watches and jewelry, wine and spirits, food and gifts – with many items available exclusively to T Galleria by DFS Sydney, such as the Michael Kors x DFS collection and Tiffany & Co.’s Keys.
Customers begin their exciting retail journey on the ground floor, which is devoted to 11 iconic brands that lead the way in global designer fashion. Each of these luxury retailers has created an intimate space in T Galleria by DFS Sydney that captures the essence of their respective flagship stores.
An irresistible mix of fashion and accessory retailers greets shoppers arriving on the second floor. Contemporary fashion brands offer a younger, slightly edgier aesthetic to shoppers, whilst smart totes, travel essentials and suitcases cater for discerning travelers.
With its double-height ceiling and black-and-white checkered flooring, Watch World on the third floor is the ultimate in retail elegance as befitting the 57 luxury watch brands that are showcased here. Bespoke joinery and special lighting accentuate the exquisite watches on display. Still on the third floor, warm wood flooring draws customers towards T Galleria by DFS Sydney’s selection of sunglasses, displayed alluringly on floating shelves. With 24 of the world’s most prestigious and iconic brands all in one area, travelers can be sure to find their perfect look.
Beauty and fragrance lovers are well catered for too, with some of the beauty world’s biggest names positioned next to more niche brands on the fourth floor. Customers will also discover a tempting assortment of international and local food products, wine, spirits and gifts from over 50 brands. These include Ovvio organic certified teas, Yalumba wine, Steens manuka honey and delicious Tim Tam bites, Australia’s favorite cookies encased in Belgian chocolate.
“The renovated T Galleria by DFS Sydney brings a whole new experience to visitors from all around the world, offering them a fresh, one-of-a kind duty free retail space in one of Sydney’s most vibrant and prestigious areas,” said Sibylle Scherer, President, Merchandising and Consumer Marketing, DFS Group. “With such a wide assortment of brands and products to choose from, we anticipate that many new customers will be eager to explore this beautiful city’s latest destination for luxurious shopping.”
The refurbishment of T Galleria by DFS Sydney began in August 2016 under the direction of Australian design company PMDL, which was also responsible for the design of T Galleria Beauty by DFS, Studio City, Macau, and T Galleria Angkor by DFS in Siem Reap, Cambodia.
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Source: DFS Group
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