H&M announces G-Eazy x H&M collection of new season menswear essentials

H&M announces G-Eazy x H&M collection of new season menswear essentials

Stockholm, SWEDEN, 2017-Dec-19 — /EPR Retail News/ — Multi-platinum recording artist and producer G-Eazy, who releases his new album The Beautiful & Damned worldwide today, has worked creatively together with H&M to develop the new season H&M pieces that define his on-point style. The G-Eazy x H&M collection drops on March 1 at H&M stores worldwide, as well as online.

“My style is like my signature and part of my creativity, it’s my way of expressing myself as an artist. I’m so proud of the G-Eazy x H&M collection and I’m excited to share it with the world,”  — G-Eazy.

“G-Eazy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces. We love his unique take on streetwear with tailoring, and his love of checks and vivid colour. We look forward to reveal more about the collection with all G-Eazy and H&M fans.” says Andreas Löwenstam, H&M’s men’s head of design.

For full interview with G-Eazy, head to www.hm.com/magazine

SOURCE: H & M Hennes & Mauritz AB

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Katarina Kempe
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