Boulogne-Billancourt, France, 2017-Dec-28 — /EPR Retail News/ — The Boucles du Cœur – the event created by Carrefour – has just launched a call for charity projects to decide which association is to be the beneficiary, at national level, of the donations given during the 2018 edition. The general public will vote for the best project on the Internet.
The Boucles du Cœur
In 2011, Carrefour created the Boucles du Cœur, a charity event held in the group’s stores for one month every year. The Boucles du Cœur is a means to collect donations and so finance research projects or initiatives designed to help children in difficulty. Every year, one particular national charity and more than 300 local organisations benefit from the generosity of Carrefour’s customers and the commitment of its employees. In 2017, €2.6 million were donated, €375,000 of which went to the Grégory Lemarchal association. Since they were set up, the Boucles du Cœur has raised €8 million.
The call for projects
New for 2018: the charity supported at national level will be chosen by people over the Internet. They will get to vote for one of the 12 finalist charities short-listed by a Carrefour panel. Applicants spearheading a project to help children in difficulty in France should submit their application online by 6 January 2018 at http://www.carrefour.fr/engagements/boucles-du-coeur/inscription
People will then have from 22 January until 18 February to vote on www.carrefour.fr. The winning beneficiary charity will then be revealed on 1 March. The 11 other charities will each get an award of €1000.
Eligibility criteria: The project must have something to do with supporting children and must be originated by a general-interest, non-profit making organisation, or one that is recognised as being in the public interest. It should relate to the day-to-day lives and environments of ill children, preventive healthcare, nutrition, education or protecting children in France. It must be delivered by the charity within 2 years of the 2018 Boucles du Cœur, and it must be possible to identify its impact.
Spotlight on seven years of initiatives to help children in need
The 7 previous editions have supported projects managed by the Laurette Fugain association (in 2016), the Etoile de Martin (in 2015), SOS Children’s Village, ELA (the European Leukodystrophy Association), the Mécénat Chirurgie Cardiaque (set up to enable children with heart malformations to undergo surgery in France) and the Fêtes le Mur (which fosters community involvement among disadvantaged children). Thanks to the Boucles du Cœur, the Laurette Fugain association, for example, has been able to get its “LEA” project off the ground – a large-scale study designed to further our understanding of post-illness recovery. The Etoile de Martin was able to fund a research project into rare tumours in children. The Mécénat Chirurgie Cardiaque association brought 30 children suffering from heart malformations to France so they could be operated on – children who could not receive treatment in their home countries. The Grégory Lemarchal association is funding a wide research programme into infections, and is increasing life expectancy for cystic fibrosis sufferers.
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Source: Carrefour Group