Rachael Ray™ Nutrish® line of food and treats for pets launches at PetSmart

Entrance of this Popular Brand into the Pet Specialty Retail Channel Expands Product Accessibility in 1,450-Plus Convenient PetSmart Retail Locations; PetSmart Expects to Have the Widest Assortment of Rachael Ray Nutrish by Mid-Year

PHOENIX and PITTSBURGH, 2018-Jan-19 — /EPR Retail News/ — PetSmart and Ainsworth Pet Nutrition, manufacturer of the Rachael Ray™ Nutrish® line of food and treats for pets, announced today the launch of Nutrish at PetSmart.com and all of PetSmart’s 1,450-plus stores across the U.S. and Puerto Rico.

PetSmart said it expects to offer the widest selection of the Rachael Ray Nutrish products among brick and mortar retailers by mid-year.

“Before we launched Nutrish 10 years ago, consumers were hard pressed to find a super premium brand of pet food that was convenient, affordable, healthy and enjoyable for their pets,” said Steve Joyce, Vice President of Marketing for Ainsworth Pet Nutrition. “We’re excited to partner with PetSmart to make Nutrish even more accessible to pet parents throughout its more than 1,450 store locations across the country.”

Joyce went on to explain that a portion of proceeds from each sale of Nutrish is donated to The Rachael Ray FoundationTM, which helps animals in need. Through Dec. 31, 2017, more than $23.5 million has been donated to animal charities and other organizations that do good for animals.

“What we find most rewarding about this partnership is that by making Nutrish more accessible to pet parents, we’ll be able to help even more animals in need – a cause that is close to our hearts and at the center of everything we do,” Joyce concluded.

The assortment just arrived at PetSmart stores and can be found in the front, center aisle upon entering stores. The line includes about 70 products across dog and cat food in dry and wet formulas, as well as dog treats. The varieties in the PetSmart offering include Rachael Ray Nutrish PEAK™ Ultra Premium Food for dogs featuring nutrient-dense recipes to satisfy dogs’ instinctual cravings; Zero Grain Recipes for dogs and cats, which feature real meat as the first ingredient and never contain grains, glutens, corn, wheat, soy or fillers; and the brand’s full line of real meat treats for dogs, including flavors like Turkey Bacon, Sausage Bites and Meatball Morsels.

“We are thrilled to be the selected pet specialty retail partner to help expand this popular pet food brand,” said Joshua Kanter, PetSmart’s Executive Vice President of Marketing and Customer Experience. “We are focused on serving pet parents and helping pets in need, and new partners like Ainsworth and its Rachael Ray Nutrish brand help us to deliver the widest assortment of high-quality products to our customers – including products that give back.”

Every Nutrish pet food recipe is natural, made with simple, wholesome ingredients plus essential nutrients, and never contains any artificial preservatives, flavors or poultry by-product meal.
The pet food collection featured at PetSmart is outlined below.
Dry dog and cat food:

  • Nutrish – made with real meat as the first ingredient and no poultry by-product meal
  • Zero Grain – offering zero grains, glutens or fillers

Dry dog food and treats:

  • Peak – formulas with 30 percent high-quality protein and nutrient-dense ingredients
  • Dish – made with whole ingredients one can actually see such as peas, carrots and slow-roasted chicken
  • Just 6® – limited ingredient recipe with six simple ingredients plus nutrients
  • Nutrish dog treats – tasty real meat treats and longer-lasting chews for dogs inspired by Rachael Ray’s recipes

Wet dog and cat food:

  • Nutrish – made with real meat or fish as the number one protein and no corn, wheat or soy

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart donated a meal to pets in need and beat its goal of 60 million meals with more than 63 million meals generated through this leading philanthropic program. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

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About The Rachael Ray FoundationTM and Nutrish®
In 2008, Rachael Ray partnered with nutrition experts from Ainsworth Pet Nutrition® to develop a line of super premium recipes for pets called Rachael Ray Nutrish. Every Nutrish pet food recipe is natural, made with simple, wholesome ingredients and added vitamins and minerals, and never contains any artificial preservatives, flavors, or poultry by-product meal. Available at grocery, mass, online and now pet specialty retailer, PetSmart, nationwide, the line also features real meat-first varieties and recipes for pets with ingredient sensitivities. A portion of proceeds from each sale is donated to The Rachael Ray Foundation, which helps animals in need. Through Dec. 2017, more than $23.5 million has been donated to animal charities and other organizations that do good for animals. The funds are used for food, medical supplies, treatments and more. So, not only are Nutrish products great for your pet, they’re great for countless other animals, as well.

PetSmart Contact:
Sarah Huether
Golin for PetSmart
469-680-2521
shuether@golin.com
PetSmart 24-Hour Media Line: 623-587-2177

Ainsworth/Rachael Ray Nutrish Contact:
Samantha Bridger
814-724-7710 X4065
724-272-2757

SOURCE: PetSmart