Rachael Ray™ Nutrish® line of food and treats for pets launches at PetSmart

Entrance of this Popular Brand into the Pet Specialty Retail Channel Expands Product Accessibility in 1,450-Plus Convenient PetSmart Retail Locations; PetSmart Expects to Have the Widest Assortment of Rachael Ray Nutrish by Mid-Year

PHOENIX and PITTSBURGH, 2018-Jan-19 — /EPR Retail News/ — PetSmart and Ainsworth Pet Nutrition, manufacturer of the Rachael Ray™ Nutrish® line of food and treats for pets, announced today the launch of Nutrish at PetSmart.com and all of PetSmart’s 1,450-plus stores across the U.S. and Puerto Rico.

PetSmart said it expects to offer the widest selection of the Rachael Ray Nutrish products among brick and mortar retailers by mid-year.

“Before we launched Nutrish 10 years ago, consumers were hard pressed to find a super premium brand of pet food that was convenient, affordable, healthy and enjoyable for their pets,” said Steve Joyce, Vice President of Marketing for Ainsworth Pet Nutrition. “We’re excited to partner with PetSmart to make Nutrish even more accessible to pet parents throughout its more than 1,450 store locations across the country.”

Joyce went on to explain that a portion of proceeds from each sale of Nutrish is donated to The Rachael Ray FoundationTM, which helps animals in need. Through Dec. 31, 2017, more than $23.5 million has been donated to animal charities and other organizations that do good for animals.

“What we find most rewarding about this partnership is that by making Nutrish more accessible to pet parents, we’ll be able to help even more animals in need – a cause that is close to our hearts and at the center of everything we do,” Joyce concluded.

The assortment just arrived at PetSmart stores and can be found in the front, center aisle upon entering stores. The line includes about 70 products across dog and cat food in dry and wet formulas, as well as dog treats. The varieties in the PetSmart offering include Rachael Ray Nutrish PEAK™ Ultra Premium Food for dogs featuring nutrient-dense recipes to satisfy dogs’ instinctual cravings; Zero Grain Recipes for dogs and cats, which feature real meat as the first ingredient and never contain grains, glutens, corn, wheat, soy or fillers; and the brand’s full line of real meat treats for dogs, including flavors like Turkey Bacon, Sausage Bites and Meatball Morsels.

“We are thrilled to be the selected pet specialty retail partner to help expand this popular pet food brand,” said Joshua Kanter, PetSmart’s Executive Vice President of Marketing and Customer Experience. “We are focused on serving pet parents and helping pets in need, and new partners like Ainsworth and its Rachael Ray Nutrish brand help us to deliver the widest assortment of high-quality products to our customers – including products that give back.”

Every Nutrish pet food recipe is natural, made with simple, wholesome ingredients plus essential nutrients, and never contains any artificial preservatives, flavors or poultry by-product meal.
The pet food collection featured at PetSmart is outlined below.
Dry dog and cat food:

  • Nutrish – made with real meat as the first ingredient and no poultry by-product meal
  • Zero Grain – offering zero grains, glutens or fillers

Dry dog food and treats:

  • Peak – formulas with 30 percent high-quality protein and nutrient-dense ingredients
  • Dish – made with whole ingredients one can actually see such as peas, carrots and slow-roasted chicken
  • Just 6® – limited ingredient recipe with six simple ingredients plus nutrients
  • Nutrish dog treats – tasty real meat treats and longer-lasting chews for dogs inspired by Rachael Ray’s recipes

Wet dog and cat food:

  • Nutrish – made with real meat or fish as the number one protein and no corn, wheat or soy

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart donated a meal to pets in need and beat its goal of 60 million meals with more than 63 million meals generated through this leading philanthropic program. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart
PetSmart homepage: http://www.petsmart.com/

Turn your passion for pets into a career you’ll love! Visit careers.petsmart.comto learn more about corporate, retail store and Distribution Center opportunities.

About The Rachael Ray FoundationTM and Nutrish®
In 2008, Rachael Ray partnered with nutrition experts from Ainsworth Pet Nutrition® to develop a line of super premium recipes for pets called Rachael Ray Nutrish. Every Nutrish pet food recipe is natural, made with simple, wholesome ingredients and added vitamins and minerals, and never contains any artificial preservatives, flavors, or poultry by-product meal. Available at grocery, mass, online and now pet specialty retailer, PetSmart, nationwide, the line also features real meat-first varieties and recipes for pets with ingredient sensitivities. A portion of proceeds from each sale is donated to The Rachael Ray Foundation, which helps animals in need. Through Dec. 2017, more than $23.5 million has been donated to animal charities and other organizations that do good for animals. The funds are used for food, medical supplies, treatments and more. So, not only are Nutrish products great for your pet, they’re great for countless other animals, as well.

PetSmart Contact:
Sarah Huether
Golin for PetSmart
469-680-2521
shuether@golin.com
PetSmart 24-Hour Media Line: 623-587-2177

Ainsworth/Rachael Ray Nutrish Contact:
Samantha Bridger
814-724-7710 X4065
724-272-2757

SOURCE: PetSmart

PetSmart Buy a Bag, Give a Meal program achieves goal of generating 60 million meals to help feed hungry pets in need

Together with Shoppers, PetSmart’s Philanthropic Effort has Generated 6,384 Tons of Pet Food, Enough to Fill Nearly Two and One-Half Olympic-Sized Pools; 17 More Days Left in Program

PHOENIX, 2017-Dec-15 — /EPR Retail News/ — PetSmart proudly announced today (Dec. 14, 2017) it has met its goal of generating 60 million meals – 6,384 tons – of pet food to help feed hungry pets in need across the U.S. and Canada through its historic Buy a Bag, Give a Meal program, where for every bag of dog or cat food purchased online or in its 1,600 stores through Dec. 31, 2017, the retailer will donate a meal to a pet in need.

As a point of reference, using a standard six-inch pet food bowl, 60 million meals lined up beside each other would span from New York City to Los Angeles and back again – covering more than 5,500 miles. The more than 6,000 tons of pet food is heavier than 800 elephants, or could fill nearly two and one-half Olympic-sized pools.

PetSmart launched the Buy a Bag, Give a Meal pet food donation program in celebration of its 30th anniversary and with more than 60 million meals generated under the initiative, it is the biggest philanthropic effort ever in its 30-year history.

“We are thrilled to achieve our program goal of 60 million meals for our Buy a Bag, Give a Meal program with several weeks still left in this historic campaign,” said Joshua Kanter, PetSmart’s executive vice president of marketing and customer experience. “This program is generating impactful results, having already delivered more than 3,600 tons of pet food across hundreds of cities in the U.S. and Canada to help pets in need at shelters, as well as to pets who are with families in need served by food banks, pantries and meal programs.”PetSmart will continue the donation of a pet food meal for every bag of dog or cat food purchased through Dec. 31, 2017. To get the 60-plus million meals of donated pet food to those that need it most, the retailer is working with nonprofit partner PetSmart Charities, which is teaming up with GreaterGood.org’s Rescue Bank program and Feeding America®, two renowned national nonprofit organizations to help feed hungry pets in need across the U.S., as well as animal welfare agencies in Canada. A unique aspect of the program is providing pet food to human food banks, pantries and meal programs, where pet food is a rare offering. Now families in need can secure food for every member of the family, including their dogs and cats.

To date, PetSmart and its partners have delivered more than 35 million meals – 3,684 tons of pet food – via 188 semi trucks to pets in need across the U.S. and Canada including a recent special delivery with Santa to the San Diego Humane Society and its PAWs program, which operates a pet food pantry to help pet families in need in the local area.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Turn your passion for pets into a career you’ll love! Visit careers.petsmart.com to learn more about corporate, retail store, and Distribution Center opportunities.

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

About PetSmart Charities®
PetSmart Charities, Inc. is a nonprofit animal welfare organization with a mission to find lifelong, loving homes for all pets by supporting programs and thought leadership that bring people and pets together.  In addition to finding homes for almost 500,000 shelter pets each year through its in-store adoption program in all PetSmart stores across the U.S. and Puerto Rico, PetSmart Charities provides funding to non-profits aligned with its mission through four key areas of grant support:  Preventing Pet Homelessness; Helping Shelter Pets Thrive; Supporting the Bond Between People and Pets; and Emergency Relief and Disaster Support. Each year, millions of generous PetSmart shoppers help pets in need by donating to PetSmart Charities using the pin pads at checkout registers inside PetSmart stores.  In turn, PetSmart Charities efficiently uses 90 cents of every dollar donated and has become the leading funder of animal welfare in North America, donating about $300 million to date. PetSmart Charities, a 501(c)(3) organization, has received the Four Star Rating from Charity Navigator, an independent organization that reports on the effectiveness, accountability and transparency of nonprofits, for the past 14 years in a row — placing it among the top one percent of charities rated by this organization.  To learn more visit www.petsmartcharities.org.

About PetSmart Charities™ of Canada 
PetSmart Charities of Canada is a registered Canadian charity with a mission to find lifelong, loving homes for all pets by supporting programs and thought leadership that bring people and pets together.  In addition to finding homes for more than 25,000 shelter pets each year through its in-store adoption program in all PetSmart stores, PetSmart Charities of Canada provides funding to registered charities aligned with its mission through four key areas of grant support: Preventing Pet Homelessness; Helping Shelter Pets Thrive; Supporting the Bond Between People and Pets; and Emergency Relief and Disaster Support. Each year, millions of generous PetSmart shoppers help pets in need by donating to PetSmart Charities of Canada using the pin pads at checkout registers inside PetSmart stores.  In turn, PetSmart Charities efficiently uses 89 cents of every dollar donated and has become a leading funder of animal welfare in Canada, donating nearly $12 million to date.  PetSmart Charities of Canada is a member of Imagine Canada, and a registered Canadian charity independent from PetSmart, Inc. To learn more, visit www.petsmartcharities.ca.

About Rescue Bank 
Rescue Bank, a Signature Program of GreaterGood.org, operates on the national food bank model to community-based animal welfare groups that typically lack access to resources. Rescue Bank recognizes that these smaller, less-visible groups represent a substantial portion of America’s animal rescue resource.

Rescue Bank works with name-brand suppliers to deliver donated pet food for both the ongoing needs of more than 1,900 animal welfare organizations and the immediate needs of communities after disasters such as hurricanes, floods and fires. Since establishing its national network in 2011, Rescue Bank has delivered over 200 million meals of nutritious, wholesome pet food.
For more information visit http://rescuebank.org or find us on Facebook at facebook.com/RescueBank.

About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

Contacts:
Virginia Hock
Golin for PetSmart
469-680-2611
vhock@golin.com

PetSmart Media Line: 623-587-2177

Source: PetSmart Inc