Brand Introduces Gender Neutral Collection Inspired by Customers Feedback
New Albany, Ohio, 2018-Jan-18 — /EPR Retail News/ — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is excited to launch its first gender-neutral collection in time for spring. The assortment, which is called the Everybody Collection, will be available in stores and online from mid-January. The first collection will feature 25 styles, including tops, bottoms and accessories.
At abercrombie kids, the team is focused on putting the customer at the center of everything it does, listening and engaging with them constantly to ensure product and brand experience is evolving to meet their changing needs. Through these interactions, the team gained insight that many customers, when shopping across genders, do not necessarily want to be restricted to certain styles and colors. The Everybody Collection has built on this insight, incorporating popular trends across genders, and with a single size system across the whole assortment.
Some of the trends the customers were looking for include the multi-hit graphic, which is influenced by skate and streetwear culture, and can be seen across hoodies and long-sleeve tees. Additionally, the military trend is woven throughout the collection with camouflage print items, including a bomber jacket and a crew neck sweatshirt. Pale pink tones and dip dye effects are also included.
“We put our customer at the center of everything we do and are constantly listening to their feedback to provide the right product and brand experience. Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. “We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons.”
The Everybody Collection will be available in all abercrombie kids stores and at abercrombie.com. In stores, the collection will be merchandised in the center of the space and online, the product will live on both the boys’ and girls’ product pages. abercrombie kids plans to maintain this collection as an ongoing part of the assortment, with updates for Summer and Back to School.
The photography that accompanies the collection features kids of the company’s associates and was shot in studio at Abercrombie & Fitch Co.’s headquarters in New Albany, Ohio.
About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14. Its products are “made for play” — tough enough to stand up to everyday adventures, while never compromising comfort, softness, or safety. abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is sold through approximately 70 stores and www.abercrombie.com globally.
Abercrombie & Fitch
Abercrombie & Fitch
SOURCE: Abercrombie & Fitch Co.