- Debenhams unveils plus size model Joann Van Den Herik as the new face and body of its SS18 Gorgeous DD+ lingerie collection
LONDON, 2018-Feb-08 — /EPR Retail News/ — Debenhams has unveiled plus size model Joann Van Den Herik as the new face and body of its SS18 Gorgeous DD+ lingerie collection with a shoot, the UK first for the model, to showcase ranges landing instore and online from February.
The 19 year old curvy campaigner who is the cousin of model royalty, Gigi and Bella Hadid, regularly posts body-positive messages to her near 60K Instagram followers. With girl-next-door looks, relatable body image and a candid approach to modelling, the Netherlands based model has been gaining popularity with brands and consumers alike snapping up her first UK contract with Debenhams for its Gorgeous lingerie line.
Promoting a healthy body image Joann models several key pieces for the season including bralettes, bodies and pieces that can be worn to be seen. On landing the contract Joann said, “I’ve always wanted to be a model but didn’t realise that there was a market for my shape and size. I think it’s very important to show all the boys and girls out there that size doesn’t matter and that you’re perfect the way you are. I translate that into my work as a model and on social media. I’m a strong believer in body-positivity and that every body is beautiful.”
The Gorgeous Spring 2018 collection includes soft neutrals and includes underwired and soft cup options of bra’s and bodies. With a number two position in the DD+ market, Debenhams is well placed to offer curvier ladies with a range of fashionable and supportive lingerie right up to 40HH cup size.
Debenhams Head of Buying and Design for lingerie, Sharon Webb said “Joann is a fantastic ambassador for our Gorgeous DD+ brand. Her positive attitude and body confidence message is incredibly inspirational and something that so many can of customers can relate to, we are so excited to be working with her.”
The Gorgeous DD+ range is one of the exclusive brands alongside Reger by Janet Reger, B by Ted Baker, Nine by Savannah Miller and Collection that Debenhams offers with Spring pieces available from mid-February instore and online at www.debenhams.com
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.
In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear. It holds the number two market position in premium health and beauty.
Debenhams has been investing in British design for 21 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Julien Macdonald, Jenny Packham, Preen, Aliza Reger, John Rocha and Matthew Williamson.
For more information, images or samples please contact the Debenhams Press Office;
Lorraine.firstname.lastname@example.org or Elsa.email@example.com