TOKYO, Japan, 2019-Aug-19 — /EPR Retail News/ — XPAND K.K., that provides “XPAND.CODES”, the barcode solution for signs, has announced the exhibition at the IFA 2019, a historic exhibition held since 1924. From September 6 to 11, 2019, the Internationale Funkausstellung (IFA), the world’s leading exhibition of consumer electronics, will be held in Berlin, Germany.
XPAND has been selected as a startup company to exhibit in the Japan Pavilion of the Ministry of Economy, Trade and Industry of Japan (METI) at the IFA/NEXT exhibition, a special side event of the IFA.
“We are planning to show demo video of long distance reading using XPAND Code and exhibitions of prototype products so we can let the world know about our barcode solution and we hope to develop new collaborations and business with new partner companies.” said NANMOKU Toworu, CEO of XPAND.
XPAND Code is a barcode for space that was created during the sign design process for railway stations for Tokyo Metro. This new barcode following in the footsteps of EAN/UPC Code and QR Code links with your smartphone even from far away distances without ruining the design of the sign or scenery.
XPAND Code has been successfully read at a span of 200 meters/700 feet at the Olympics/World Cup stadium.
XPAND Code is installed in about 1,000 small scale facilities all over Japan and it is now starting to be used at bus terminals. In the future, it is expected to be used at stadiums, sports venues, and public transportation.
For reading applications, 3 mobile applications and one web application can read XPAND Code including applications made by our company. In Europe, we collaborated with VisionSmarts SPRL (Belgium), resulting in “pic2shop” being able to read XPAND Code. Pic2shop, a high-performance barcode reader, is used by millions of users and is ranked 11th in the world as a barcode reader app.
The reading engine of VisionSmarts is used by applications by XPAND as well.