ICSC on 2015 holiday season: Physical stores drove sales with 91 percent of consumers choosing brick and mortar retailers this season

  • Holiday shoppers spent a total of $754 this holiday season; 73 percent spent the same or more than last year.
  • Thirty-two percent of shoppers utilized click and collect, making the purchase online, but picking it up in a physical store.
  • 76 percent bought additional items in the same or an adjacent store.

NEW YORK, 2016-Jan-18 — /EPR Retail News/ — The International Council of Shopping Centers (ICSC) released its Holiday Consumer Purchasing Trends study today, providing insight into shopping behavior during the 2015 holiday season. Physical stores drove sales with 91 percent of consumers choosing brick and mortar retailers this season. The strength in brick and mortar is largely due to the technological advancements on the part of retailers and the savviness of consumers.

“Looking back at the holiday season, the major trend that emerged is the prevalence of the omni-channel consumer and the resulting convergence among brick and mortar and digital retail,” said Tom McGee, president and CEO of ICSC. “The story of bricks vs. clicks is an old one. The story is now one of a shopper getting the best of both worlds, using online research and capabilities to inform physical purchases. The American consumer has sent a clear message that the physical store remains at the epicenter of the shopping experience.”

Additional Findings from the ICSC Holiday Consumer Purchasing Trends Study:

Holiday Shoppers Spent More; Vast Majority Visited a Physical Store, Citing Touching Merchandise and Convenience as Key Benefits

  • Consumers continued to show resiliency this season, as 40 percent of shoppers say they spent more this season than in 2014, with 33 percent spending the same this season. Only 23 percent said they spent less than last year.
  • 198 million American adults made holiday purchases at a physical store this holiday season (Nov. 1 – Dec. 25).
  • Seeing, touching, and trying on merchandise was cited the number one reason to shop in store (32%), followed by the ability to browse (26%), and the ability to get the item right away (24%).
  • Shoppers also embrace the ease of returning and exchanging products in store, with 20 percent of shoppers electing to shop in-store because of this advantage.

A Savvier Consumer Uses Mobile and Click and Collect; Boosting In-Store Sales

  • Sixty percent of holiday shoppers used their mobile device while shopping in-store to do such things as compare prices, check availability and view reviews/ratings.
  • Fifty-six percent of holiday shoppers researched products before they even entered the store, noting they arrived better informed and ready to purchase.
  • Nearly one-third (32%) of holiday shoppers used the click and collect method –with 69 percent of these shoppers purchasing additional items in the store of collection and 36 percent making an another purchase in an adjacent store.

Gift Cards, Apparel, and Electronics Leading Gift Categories this Holiday Season 

  • On average, 62 percent of holiday shoppers spent on gift cards, with an average spend of $145. Fifty percent of all consumers received a gift card this season. Of those that received a gift card, February or later (43%) is the most likely time for them to redeem it, followed by January (39%) and the last week of December (18%).
  • Forty-eight percent of holiday shoppers made a purchase in the apparel/footwear and electronics/devices categories this holiday season.

About the ICSC Holiday Consumer Purchasing Trends Study


The 2015 ICSC Holiday Consumer Purchasing Trends Study was conducted online by Opinion Research Corporation on behalf of ICSC from December 28-30, 2015. The survey represents a demographically representative U.S. sample of 1,014 adults 18 years of age and older.


About ICSC
Founded in 1957, ICSC is the global trade association of the shopping center industry. Its more than 70,000 members in over 100 countries include shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. The shopping center industry is essential to economic development and opportunity. They are a significant job creator, driver of GDP, and critical revenue source for the communities they serve through the generation of sales taxes and the payment of property taxes. These taxes fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. Shopping centers aren’t only fiscal engines however; they are integral to the social fabric of their communities by providing a central place to congregate with friends and family, discuss community matters, and participate in and encourage philanthropic endeavors. For more information about ICSC visit www.icsc.org and for the latest news from ICSC and the industry go to www.thecenterofshopping.com.

Jesse Tron
Vice President, Communications

SOURCE: International Council of Shopping Centers


ICSC on 2015 holiday season: Physical stores drove sales with 91 percent of consumers choosing brick and mortar retailers this season

ICSC on 2015 holiday season: Physical stores drove sales with 91 percent of consumers choosing brick and mortar retailers this season

Barbie back on top of National Retail Federation’s Top Toys list for 2015 holiday season

Star Wars Toys Also Land in Top 10 for Both Boys and Girls

WASHINGTON, 2015-11-25 — /EPR Retail News/ — After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their life and among those with their shopping lists already prepared, one in five (21.2%) will purchase a Barbie for the little girls on their lists; another 13 percent of adults will buy toys related to Disney’s Frozen.

The survey also found that Star Wars mania is clearly on the minds of children everywhere as adults ranked Star Wars toys as something they would buy for both boys (11.7%) and girls (1.9%). Star Wars jumped to the No. 2 spot on the boys list from No. 15 last year.

NRF’s Holiday Spending Survey found that 41.2 percent of shoppers plan to buy toys this holiday season.

“Retailers are already offering an array of exclusive and unique toy options for parents and adults to choose from this holiday season, including high-end electronic and educational toys, board games and even the classics like LEGOs,” said NRF President and CEO Matthew Shay. “We know retailers are ready with an array of toy options when it comes to finding what they want over Thanksgiving weekend and all season long.”

The survey found Monster High items, American Girl and My Little Pony products were also popular with those planning to shop for little girls this holiday season.

LEGO toys kept their hold as the most-requested item among boys this year with 12.2 percent of adults planning to buy LEGOs. Cars and trucks, video games, Hot Wheels and Teenage Mutant Ninja Turtles were a few other hot items listed on the boys’ toy list.

“Timeless brands like LEGO and Barbie will forever resonate with both children and the adults in their life who grew up playing with those same toys,” said Prosper’s Principal Analyst Pam Goodfellow. “Given the easy access to top toys this holiday season and retailers’ hard-to-pass-up promotions, this is likely to be a big year for the toy category.”

Top Toys List

Star Wars
Cars & Trucks
Video Games
Hot Wheels
Teenage Mutant Ninja Turtles
Xbox One
PlayStation 4
10 Marvel Action Figures


Disney’s Frozen
Monster High
American Girl
My Little Pony
Disney Princess
10 Star Wars

About the Survey
The NRF 2015 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 7,172 consumers and was conducted for NRF by Prosper Insights & Analytics November 3-10, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

Kathy Grannis Allen
(202) 783-7971
(855) NRF-Press