Ice Age’s Scrat celebrates his debut as a giant character balloon in the 89th Annual Macy’s Thanksgiving Day Parade®

New giant character balloon celebrates next summer’s animated motion picture event “Ice Age: Collision Course,” from 20th Century Fox and Blue Sky Studios

NEW YORK, 2015-10-23 — /EPR Retail News/ — The world’s most beloved acorn-loving movie star is having the best National Nut Day ever, as Ice Age’s Scrat celebrates his debut as a giant character balloon in the 89th Annual Macy’s Thanksgiving Day Parade® this November. Star of the blockbuster Twentieth Century Fox/Blue Sky Studios’ “Ice Age” film franchise, Scrat will be transformed into a ballooning behemoth, chasing a colossal acorn down the Parade route and into the hearts of millions of fans this holiday season.

“Ice Age’s rambunctious Scrat is sure to be a giant balloon fans of all ages will go nuts for!” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “A comically-whimsical creation, we are thrilled to welcome Scrat and his acorn to the giant balloon line-up of this year’s Macy’s Parade. Our team and millions of Ice Age fans lining the streets of New York City and in homes across the country will be cheering Scrat on as we wait to see if he catches the ultimate treat on Thanksgiving Day.”

“We can’t think of a better way to celebrate a global icon such as Scrat than immortalizing him in one of the most beloved and cherished American events, the Macy’s Thanksgiving Day Parade,” said Zachary Eller, senior vice president, Marketing Partnerships, 20th Century Fox. “From the moment we began discussing a way for our Ice Age herd to participate, we knew that Scrat chasing that just out-of-reach acorn was the only possible idea!”

Transformed into massive prehistoric proportions in front of more than 3.5 million spectators and more than 50 million television viewers nationwide, Scrat will measure approximately 59-feet long, 24-feet wide and 41-feet tall. Always focused on the hunt and chasing his favorite snack, he is posed ready to pounce on the 21-foot tall acorn that is just slightly out of reach. And what a treat it would be, as it would take more than 15 million real acorns to fill Scrat’s helium version!

The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones. Twentieth Century Fox Pictures/Blue Sky Studios “Ice Age: Collision Course” will be released worldwide in Summer 2016.

About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Twentieth Century Fox Film:
wentieth Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.

Source: Macy’s

Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com
or
Twentieth Century Fox Film:
Sue Warde, 212-556-8613
Sue.Warde@fox.com
or
Todd Michalak, 212-556-8623
Todd.Michalak@fox.com

New float from Build-A-Bear will roll through Manhattan during the 89th Annual Macy’s Thanksgiving Day Parade®

First New Build-A-Bear Float Since 2007 Reflects New Brand Look and Feel

ST. LOUIS & NEW YORK, 2015-10-15 — /EPR Retail News/ — On Nov. 26, a new float from Build-A-Bear, a global brand kids love and parents trust, will roll through Manhattan during the 89th Annual Macy’s Thanksgiving DayParade®. The latest Build-A-Bear float in the annual spectacle will feature a variety of scenes and of course, bears – all with one mission in mind: Discover Adventure! A part of the Macy’s Parade family since 2002, this year’s latest floating wonder marks the third Build-A-Bear float for the Parade which is sure to delight the more than 3.5 million spectators lining the Parade route on Thanksgiving Day.

“Making memories and celebrating life’s moments are at the heart of everything we do, and countless memories are made every year when the Macy’s Thanksgiving Day Parade, one of America’s most anticipated events, takes place,” said Gina Collins, chief marketing officer, Build-A-Bear. “We worked closely with the talented team at Macy’s to create exciting scenes that evoke a sense of adventure and incorporate teddy bears – the icons of our brand – into one incredible new float.”

“For nearly 90 years, Macy’s Thanksgiving Day Parade has brought generations of families together to enjoy the wonder and magic of the official kick off to the holiday season,” said Amy Kule, executive producer, Macy’sThanksgiving Day Parade. “Once again, we enthusiastically welcome Build-A-Bear and their new float to our glorious procession as together we celebrate the childlike spirit in everyone.”

The engineers and craftspeople at Macy’s Parade Studio began working with Build-A-Bear on the new concept in early 2015, and construction took approximately five months. The front view of the float begins with two bears playfully riding ocean waves, while a sailboat captained by a Sailor Bear rocks gently overhead. A castle featuring Build-A-Bear’s icon, Bearnard, serves as the centerpiece, complete with a friendly, smoke-breathing dragon climbing up to see a Princess Bear, who showers the crowds with confetti. The sides of the float feature different scenes of wonder and adventure including a classic teddy-bear tea party, as well as a trip to outer space on a rocket ship manned by an Astronaut Bear, who turns his head to gaze upon the world as he flies into the air with bouncing stars.

More than 50 million viewers tune in to watch the magic of the Macy’s Thanksgiving Day Parade each year. The latest design from Build-A-Bear is one of only five new floats that will take part in this year’s event.

“As we look ahead to our upcoming anniversary, we recently unveiled a fresh look and feel through our new Discovery concept stores, so it was important to reflect that into the design of our newest float in the Macy’s Parade,” added Collins. “On Thanksgiving Day, our float will allow millions to get a peek at the fresh face of Build-A-Bear.”

Build-A-Bear is a multi-generational brand that will celebrate its 20th anniversary in 2017. Since the company was founded in 1997, more than 145 million furry friends have been made.

In addition to the Parade experience, this holiday season, Build-A-Bear is once again teaming up with Macy’s to offer shop-in-shops at seven Macy’s locations nationwide so that shoppers can take part in the full Build-A-Bear Workshop experience inside a Macy’s store.

Build-A-Bear Workshop will also bring its wildly popular Merry Mission story to life with the return of everyone’s favorite eight reindeer, along with a brand-new face, to stores this season. Glisten, the strongest, fastest reindeer of all time will light the night and help Santa and his team deliver toys to everyone on the nice list. Her special medallion unlocks the Merry Mission app and its features, and additional outfits and accessories are sold separately. Fans can download the updated Merry Mission app on iTunes and Google Play starting Nov. 1.

For more information, visit buildabear.com and follow the brand on Facebook, Twitter, YouTube and Instagram. The 89th annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015, from 9 a.m. – noon; in all time zones.

About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and theUnited Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $392.4 million in fiscal 2014. For more information, visit the Investor Relations section of buildabear.com.

About the Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Source: Macy’s

MEDIA:
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com
or
Build-A-Bear:
Beth Kerley, 314-423-8000, ext. 5430
bethk@buildabear.com

THE ANGRY BIRDS MOVIE’s Red joins the 89th Annual Macy’s Thanksgiving Day Parade®

New giant character balloon celebrates next summer’s Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE”

NEW YORK, 2015-10-3 — /EPR Retail News/ — This Thanksgiving, a giant bird takes to the sky in a mad dash down Manhattan streets as THE ANGRY BIRDS MOVIE’s Red debuts as a colossal character balloon in the 89th Annual Macy’s Thanksgiving Day Parade®. Known to 3 billion fans as the hero of the blockbuster “Angry Birds” mobile game franchise by Rovio Entertainment, Red will transform into a helium giant ready to protect a precious egg during his inaugural flight in the famed holiday spectacle. Before hitting the big screen next summer in Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE,” Red will migrate to New York City to celebrate the start of the holiday season in front of more than 3.5 million spectators and more than 50 million television viewers nationwide during the annual Thanksgiving Day march.

“Angry Birds is a worldwide phenomenon and we are thrilled to have Red join the Macy’s Thanksgiving Day Parade balloon line-up this year, taking his place among some of the world’s most popular and recognizable characters,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “With his trademark angry look, but lovable personality, Red will protect his precious egg as he takes flight down the streets of Manhattan and into the hearts of millions of spectators lining the Parade route and tens of millions more watching from homes across the country.”

“We could think of no better occasion than the legendary Macy’s Thanksgiving Day Parade for Red from ‘THE ANGRY BIRDS MOVIE’ to take his maiden flight. Millions of viewers will have the opportunity to share in our bursting enthusiasm as Red soars across the New York skyline in this iconic American holiday tradition,” exclaimed Randi Spieker, vice president of Consumer Products Licensing and Retail, Rovio Entertainment Ltd.

Transformed into a massive balloon from next summer’s feature film, “THE ANGRY BIRDS MOVIE,” Red is posed in a midstride dash clutching the egg like a football during a Thanksgiving Day game. Standing at approximately 45.5-feet tall, 29.7-feet wide and 44-feet long; with the biggest eyebrows in all of Manhattan at 7-feet wide, in his trademark scowl, Red is one giant angry bird, ready to take on the challenge of a holiday excursion to the Big Apple.

The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones. Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE” will be released on May 20, 2016.

In the 3D animated comedy, “THE ANGRY BIRDS MOVIE,” we’ll finally find out why the birds are so angry. The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, “We’re the Millers,” “Horrible Bosses”), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since “Frozen”), and the volatile Bomb (Danny McBride, “This is the End,” “Eastbound & Down”) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to. Featuring a hilarious, all-star voice cast that includes Bill Hader (“Trainwreck,” “Inside Out”), Maya Rudolph (“Bridesmaids”), and Peter Dinklage (“Game of Thrones”), as well as Keegan-Michael Key (“Key & Peele”), Kate McKinnon (“Saturday Night Live,” next year’s “Ghostbusters”), Tony Hale (“Veep,” “Arrested Development”), Ike Barinholtz (“The Mindy Project,” “Neighbors”), Hannibal Buress (“Broad City,” Why? With Hannibal Buress”), Jillian Bell (“22 Jump Street”), Danielle Brooks (“Orange Is the New Black”), Latin music sensation Romeo Santos, and YouTube stars Smosh (Ian Hecox and Anthony Padilla); the Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen andCatherine Winder. The screenplay is by Jon Vitti, and the film is executive produced by Mikael Hed and David Maisel.

About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Rovio Entertainment:
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time with over 3 billion downloads, it is a renowned entertainment brand that has branched out into animation, books, licensing and more. THE ANGRY BIRDS MOVIE is slated for release in summer 2016.

Source: Macy’s

Macy’s Thanksgiving Day Parade:
Orlando Veras / Christine Olver, 646-429-7450 / 646-429-5713
Orlando.Veras@macys.com
Christine.Olver@macys.com
or
Rovio Entertainment/Rogers & Cowan:
Wendy Zaas / Taryn Owens, 310-854-8100
wzaas@rogersandcowan.com
towens@rogersandcowan.com