Forza, a health supplements and weight loss brand in the UK, has revealed its plan to revolutionise the diet market and initiate the globalisation of its brand by entering into the growing tablet market. This will involve having websites designed specifically for tablet computers, such as Apple’s iPad.
So called ‘T-Commerce’ (tablet), while not yet a mass market, is gaining interest and, as more and more people start to purchase tablets, the number of consumers trying to shop using both apps and m-websites (mobile) is set to grow. By entering into the tablet market, people will be able to purchase slimming tablets and other Forza products from their tablet computers.
A study by Ai found that most top retail brands in the US don’t have anything approaching a tablet optimised website. Forza research has clearly indicated that the iPad2 will likely be the hottest item on everyone’s Christmas list, with millions of units expected to sell.
Barny Shergold, IT Director with the Forza Group, said: “My team will begin the optimisation process in November and realistically I expect our websites to be ready for tablet functionality by Christmas. Whether your tablet of choice is the Blackberry Play, iPad 2, Motorola XOOM or any of the other popular tablets our plan is to roll out a smooth interface that makes the customer experience uniquely simple and trouble free.”
Forza currently has its IT department working on a large array of developments which it hopes will springboard it ahead of competition on a European scale.
The website is visited by thousands of people weekly who battle the UK’s ever-growing weight loss and obesity issues. With the new tablet-optimised websites, it will be easier for people to purchase Foza products such as acai berry tablets. Making the purchasing experience easier and more enjoyable is the company’s way of trying to educate its customers on weight loss. Through its tablet-accessible websites, Forza wants to send the message that needing to lose weight is not something to be ashamed of but something people should be proud to do.