Forza, a health supplements and weight loss brand in the UK, has announced the upcoming launch of its first international website. The German-language website is part of an expansion strategy that will see the weight loss brand open dedicated websites in its key markets.Forza, which sells slimming tablets and other weight loss products, expects to eventually follow this endeavor with the launch of French, Spanish, U.S. and Australian websites in the future.
Matt Morgan, managing director of Forza, said: “We are overwhelmed with the brand loyalty that our customers have for our unique and diverse products. The local language sites will reach out to a wider audience and enhance the brand experience for customers in this market.”
Other companies such as ASOS have seen similar successes over the last two years and increased sales by 142 per cent in the U.S. market alone. With M&S, Karen Millen and Wiggle all undertaking similar plans as the UK market struggles to recover, companies are looking to broaden their horizons and satisfy the shareholders.
Forza shares the opinion with other companies that an entrepreneurial direction is the only way to further business growth. As the UK Prime Minister David Cameron said: “We need to see a country where new businesses are starting up on every street, in every town; where entrepreneurs are everywhere. We put out a call to business to rise up and help us drive the recovery and StartUp Britain is part of the answer to that call. That’s what’s really exciting about this. The people best placed to help business are the people who do business.”
It is with this entrepreneurial attitude that Forza plans to expand beyond the UK market and establish a more global presence. As people across the world become more concerned with health and weight management, Forza believes that its range of products, which includes acai berry tablets, can serve a global market in the same way that it has the UK market.