Starbucks partners with on-demand delivery service Postmates to bring delivery experience to life

SEATTLE, 2015-12-4 — /EPR Retail News/ — Starbucks brought its first Starbucks Green Apron Delivery to the Empire State Building in October, a service designed specifically for a dense urban environment and one of the most requested by Starbucks customers.

But customers aren’t just in office buildings – they’re at soccer games with their kids, at home with family, or gathering at the park with friends. In many of these cases, they also want the ease of getting Starbucks delivered where they want it, when they want it.

To bring this delivery experience to life, Starbucks is collaborating with leading on-demand delivery service Postmates for a pilot program, where customers can have Starbucks food or beverages delivered to them within designated areas in Seattle.  Starbucks Delivery by Postmates, the latest addition to the company’s digital offerings, is an extension of the Starbucks Mobile Order & Pay feature, a popular aspect of Starbucks app.

“Our customers are highly engaged with Mobile Order & Pay, placing five million transactions a month, so delivery becomes a natural extension that provides another easy and convenient way to meet them where they are in their day,” said Adam Brotman, Starbucks chief digital officer.

Customers in the Seattle test area can now choose “Delivery” when placing their orders on the Starbucks iOS app. Unlike other food delivery services, having delivery built into Starbucks® Mobile App means customers have the customization options they enjoy at a Starbucks® store and can earn coveted stars, exclusive offers and perks through My Starbucks Rewards® loyalty program.

“At Postmates, we take great pride in being able to provide this convenience for Starbucks customers,” said Bastian Lehmann, Postmates Co-founder and Chief Executive Officer. “Local, on-demand delivery is the future of commerce and we’re excited to work with the incredible team at Starbucks to make this service available.”

How It Works

The Starbucks Delivery by Postmates pilot will start in downtown Seattle, South Lake Union, Capitol Hill, Madison Park and the Sodo area.

  • Using the Starbucks iOS app, customers can choose “Order” then select “Delivery” and enter a delivery address.
  • The customer builds a food and beverage order that is customizable with the same range of options available in Starbucks® stores.
  • Once the order is complete it is transmitted to Postmates system whereby a Postmates courier is dispatched to the closest Starbucks® store. The Starbucks and Postmates systems select the closest location to the delivery address to ensuring customers receive the highest quality product.
  • Customers can track the progress of the delivery by watching their Postmates courier travel in real-time on a map.

Just as with Starbucks® Mobile Order & Pay, Postmates couriers will be able to skip the line to pick up delivery orders. Initially, customers will be given a 60 minute window for delivery but most orders will arrive in less than 30 minutes.

To learn more, visit http://www.starbucks.com/coffeehouse/delivery

For more information on this news release, contact us.

SOURCE: Starbucks Corporation

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Starbucks partners with on-demand delivery service Postmates to bring delivery experience to life

Starbucks partners with on-demand delivery service Postmates to bring delivery experience to life

Starbucks announces nationwide availability of Mobile Order & Pay on iOS and Android devices

Available In More Than 7,400 Stores and Customers Using the Starbucks® App on iOS or Android Devices; International Expansion Coming in October

SEATTLE, 2015-9-22 — /EPR Retail News/ — Starbucks Coffee Company (Nasdaq: SBUX) today announced the nationwide availability of Mobile Order & Pay on iOS and Android devices, a new feature of the popular Starbucks® mobile app that allows customers to place and pay for their order in advance of their visit and pick it up at a participating Starbucks® location.  Following successful launches in select U.S. cities, mobile ordering is emerging as the fastest and easiest way for Starbucks customers to order ahead, then pay and pick up their purchases – providing on-the-go customers a simple and quick alternative to get their favorite food or beverage item. Starbucks plans to introduce this feature in select company owned stores in the UK and Canada in October.

“Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day” said Adam Brotman, Starbucks chief digital officer. “The fact that it also represents the fastest technology application rollout we have ever done is indicative of the strength of our digital ecosystem, how well it has been received by both our customers and store partners and the impact we think it can have on the future of retail.”

Following the initial test of Mobile Order & Pay in Portland, Oregon in December 2014 and subsequent launch across the Pacific Northwest in March 2015, Starbucks expanded the program to 3,400 additional stores across 17 states in the U.S. earlier this summer. Today’s announcement marks the completion of the national rollout with the feature now available on both iOS and Android devices to use at Starbucks more than 7,400 company-owned stores across the country.

The Mobile Order & Pay feature allows customers to choose a store from a map view, browse, select and customize beverage and food items, view the estimated timeframe the order will be ready, and pre-pay for the order – all within the Starbucks® Mobile App.  Menu options highlight products available in specific geographic regions and stores, and orders are freshly prepared and ready for pick-up in the bar area.

Mobile Order & Pay is integrated into Starbucks world-class Mobile App and My Starbucks Rewards® loyalty program, providing a simple way for customers to sign up and earn coveted Stars.  It’s available for customers using a Starbucks® app for iPhone® or Starbucks® app for Android™.

Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android™ is a trademark of Google Inc. Google Play is a trademark of Google Inc.

Link to B-Roll

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and the Starbucks Newsroom at www.news.starbucks.com.

For more information on this news release, contact us.

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Starbucks announces nationwide availability of Mobile Order & Pay on iOS and Android devices

Starbucks announces nationwide availability of Mobile Order & Pay on iOS and Android devices

Starbucks chief digital officer Brotman: Mobile Order & Pay expands to all company-owned U.S. stores ahead of schedule

SETTLE, 2015-9-22 — /EPR Retail News/ — Adam Brotman loves a good success story. Ask him what he does when he’s not immersed in Starbucks core digital businesses and Brotman will tick off a list of biographies of entrepreneurs he’s recently polished off and then point to a stack of nonfiction hardcovers that are up next.

Reading about groundbreaking business leaders ranging from Steve Jobs and Bill Gates to his current boss, Howard Schultz, and his uncle, Costco co-founder Jeffrey Brotman, is nothing new for Starbucks chief digital officer, who recalls consuming similar fare alongside comic books when he was a boy.

The Northwest native has written a new chapter in his own success story with Starbucks recent expansion of Mobile Order & Pay. The service, which allows customers to buy customized food and beverages from their phone before they arrive at a Starbucks® store, was introduced in Portland in late 2014. In June of 2015, Starbucks expanded the program to 3,400 additional stores across 17 states. Today the service expands to all company-owned U.S. stores ahead of schedule.

Brotman, who also oversees all of mobile, web, card, digital loyalty experiences, Wi-Fi and much of the in-store digital products used by partners (employees), joined Starbucks in 2009 as senior vice president and general manager of Digital Ventures. He’d previously served as CEO of Barefoot Yoga Company and Senior Vice President for Corbis. He founded the in-store service PlayNetwork in 1996 after completing his studies at the University of Washington School of Law the previous year.

Brotman discusses his career, and the challenges ahead, in this Starbucks Newsroom Q&A:

You’re a Seattle native. Do you recall the first time you encountered Starbucks?

The first time I encountered Starbucks, ironically, wasn’t in Seattle. I went to college in Los Angeles at UCLA. I was familiar with Starbucks from before I left for college in 1987, probably from the original Starbucks and perhaps from some of what had happened after Howard merged Il Giornale with Starbucks. My uncle was one of the early investors and board members too, but really my awareness was just out of the corner of my eye. During the time I was in college, the company began to open some stores in L.A. I remember feeling hometown pride – this is that cool Seattle coffee shop. It had been around for a while in terms of the original concept, but it was relatively new in the mid- to late-‘80s, in terms of expansion. I started going there when I was in college.

I came back to Seattle in 1992 to go to law school and, by that point, Starbucks had just gone public. I remember thinking: This whole town is bonkers for Starbucks and double-tall lattes. I was just a brewed drinker and I began to drink lattes because I needed to get in the cool-kid crowd. I became a rabid Starbucks customer during law school from 1992 to 1995.

You received your bachelor’s degree from UCLA in classical civilizations. Are there things you learned from the Greeks and the Romans that apply to your business career?

I think Greek and Roman history, philosophy and art were the perfect canvas for a liberal arts education. It’s history, it’s literature, it’s poetry, it’s art, it’s philosophy. Those are things that are great to write about. It hones your writing and thinking skills. It helps you with business creativity as well.

This is true of a lot of liberal arts education. It teaches you to look at something that’s somewhat esoteric or somewhat abstract from daily life, but you can relate it to your daily life. And then write about it. Those skills help with problem solving and creative thinking.

After receiving your law degree, your career took a different path. Did you intend to be a lawyer?

I went into the study of law specifically with an objective to have it help me with business, which is rare. Most people go to law school to become a lawyer. In my case, I had a three-step path. Luckily, my uncle [Jeffrey Brotman] went to University of Washington law school, then had a law career and then started Costco. He mentored me on this idea that law school is an amazing opportunity for young people – or frankly people of any age – to learn to think like a lawyer.

That is similar to what I just mentioned about my liberal arts education. By focusing on business law, at an early age in your legal career you could have access to board rooms and CEOs and CFOs in a way that no one else could at that stage in their legal career. Because you’re not a litigator; you’re a business lawyer. And business lawyers, particularly 20 years ago, were a rarity.

There was no track for business law at law school, so if you took it upon yourself to become a business lawyer you could become part of this small group going to boardrooms. And if you want to go into business, you want to have access to boardrooms so that you can learn and watch and operate on that playground.

To my uncle’s annoyance, I quit my law practice after two years, got the entrepreneurial bug and started PlayNetwork. I think the grand plan was for me to practice law for another five years. Probably in hindsight I should have. But my entrepreneurial passion overtook my career logic.

As chief digital officer for Starbucks and CDO Club’s U.S. Chief Digital Officer of the Year, you’re the tip of the tech spear for an innovative company. Have you always been an early technology adopter?

I have been, although honestly I wouldn’t describe myself that way. But when others now see what I’ve done from starting PlayNetwork to being involved at Corbis and now getting involved here as chief digital officer, they tell me they remember me from junior high school and high school always having the first version of the computer – whether it was an Atari system or a Commodore computer when I was a kid. They remind me that when it came to digital music, I was the very first person anyone knew who had a CD player. I never coded anything in my life, outside of those classes in school, so I’m not a technologist. I’m a digital guy.

Mobile Order & Pay has been your focus for some time now. What is the biggest surprise you encountered in developing Mobile Order & Pay and rolling it out nationally?

It took a year of intense work before we even launched it amongst a tight-knit group of different functions. This is core to operations now. We designed Mobile Order & Pay to be seamlessly integrated into the operational flow, for both the partners in the store and the customers in the store. But also for how the production engine works. How the hand-off plane works (where customers pick up their orders). How the routines for the partners work.

We designed it from day one with the goal of making this a seamlessly integrated feature set and platform, much like we did with drive-thru, as a company. We had to have Operations be a key partner to this core of different functions that came together to work on this. What surprised me the most was how similarly operators in our company and the digital team think.  It was fascinating.

Both teams, I think, are very entrepreneurial. Both teams are extremely customer-centric and thought, “Let’s not engineer this in a way to make it the way we want it. Let’s think of the customer experience first, and the partner experience is part of that. Don’t let the tail wag the dog.” I think the operators found a long-lost cousin in Digital.

The program would not be the success it is today if there wasn’t that partnership between those two groups. It was not a matter of just some master plan and everyone got onboard. It was co-created by a number of different groups: the Technology group, the Operations group, the Digital group, the Marketing group, the Loyalty group. We all got in a room and designed it together and the partnership was great.

You emphasize learning as a key component of what you do in the digital realm. Who are your teachers?

I grew up reading business biographies. My dad and uncle would read business biographies when they were in their thirties and forties and I would always read the hand-me-down business biographies. I still read every business biography that I can get my hands on. You can see on my desk: a book about how Twitter was founded; a book about Jeff Bezos and how Amazon was founded; this is a Hillary Rodham Clinton book; here’s a biography about Ariana Huffington; here’s one about Apple. I tend to read a lot about Apple.

I learn a lot from what other consumer-facing digital companies are doing, particularly out of Silicon Valley. What is Jack Dorsey doing with Square and Twitter? What is Mark Zuckerberg doing with Facebook? I look at apps and think about what Starbucks can do to enhance our relationship with our customers – as opposed to what other retailers or other restaurant companies are doing.

When was the last time you were totally unreachable by phone or computer?

That’s a hard one. I remember once telling everyone that I’m not going to be reachable for a week and I’m really going to try to unplug. But that was a couple of years ago, to be honest. I should probably do it more often.

Sign up for Starbucks news alerts here, and follow @StarbucksNews on Twitter

For more information on this news release, contact Starbucks Newsroom.

 

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Starbucks chief digital officer Brotman: Mobile Order & Pay expands to all company-owned U.S. stores ahead of schedule

Starbucks chief digital officer Brotman: Mobile Order & Pay expands to all company-owned U.S. stores ahead of schedule

Starbucks, Lyft announce new, multi-year deal

My Starbucks Rewards® Extended to Lyft Drivers, Awarded Immediate Gold Level Status Drivers and Riders to Be Rewarded, Incentivized with Stars

SEATTLE, 2015-7-24 — /EPR Retail News/ — Starbucks Coffee Company (Nasdaq: SBUX) and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option of becoming My Starbucks Rewards® (MSR) loyalty program gold level members, and both Lyft drivers and riders will have the opportunity to earn MSR loyalty Stars redeemable for food and beverages at participating Starbucks® stores.  The alliance builds on what is fast becoming the retail sector’s robust digital loyalty ecosystem enabling both Starbucks and Lyft to engage with partners, Lyft drivers and both companies’ customers in new and meaningful ways.

“With Lyft’s presence in 65 cities across the U.S., where we also have Starbucks serving the same communities, we knew this collaboration would benefit our partners, Lyft’s drivers as well as our mutual customers who are already coming to Starbucks and using Lyft services,” said Adam Brotman, chief digital officer, Starbucks. “This is a great win win.  Our digital loyalty ecosystem can help strengthen Lyft’s ability to attract and retain customers, while at the same time accelerating the incrementality of redemption of rewards.”

Additionally, Lyft drivers will be able to receive Starbucks eGifts cards from customers using the Lyft app and looking to thank their driver in a more personal way.

“There are two things most of us do every morning: get a cup of coffee and commute to work.  Together with Starbucks, we can make both a friendlier, more enjoyable experience,” said John Zimmer, co-founder and president of Lyft.  “Lyft and Starbucks share a lot of the same customers and importantly we share a commitment to doing right by our customers and our people. In the days, months and years ahead, we will launch exciting programs for loyal community members, and new products that will change the way we move around our cities.”

Reliable transportation to and from work can be an obstacle for some Starbucks partners where public transportation doesn’t match their work schedules. Later this year, Starbucks and Lyft will explore the possibility of bringing a convenient and cost effective transportation benefit to Starbucks partners in one test market to understand partners’ interest and determine its long-term viability.

Furthering its vision to provide the most robust digital ecosystem of any retailer in the world, Starbucks continues to find new ways and platforms to engage and stay connected with its customers.  Lyft is one of several new partnerships enabling My Starbucks Rewards® loyalty members the chance to earn Stars through both Starbucks® and non-Starbucks® purchases.

In addition to the new collaboration with Lyft, Starbucks recently announced deals with Spotify and The New York Times, introducing this new opportunity for Starbucks loyalty program members to earn Stars through purchases made with other companies. Customers will then have the ability to redeem those earned Stars for food and beverages at participating Starbucks® stores.

About My Starbucks Rewards™
Since 1971, Starbucks Coffee Company has been committed to bringing a unique Starbucks Experience to every customer. First introduced in 2009, the My Starbucks Rewards™ program provides loyal customers with appreciated benefits such as the opportunity to earn Stars for paying with a registered Starbucks Card at Starbucks stores or through the Starbucks mobile app. Today’s 10 million My Starbucks Rewards loyalty members can then redeem those Stars for food and beverages at participating Starbucks® stores.

The My Starbucks Rewards™ program is expanding to bring Starbucks digital technologies and loyalty to scale and to further differentiate the company from other retailers. Starbucks is now offering a broader mobile, digital and loyalty platform that will extend to purchases and experiences outside of the four walls of the Starbucks store.  A new relationship with Spotify first introduced access for My Starbucks Rewards customers to earn Stars through purchases made at others businesses beyond Starbucks, an opportunity now extended to include The New York Times and Lyft. Through unrivaled convenience and access to a growing digital ecosystem of popular customer experiences, Starbucks is creating a unique loyalty ecosystem through extraordinary relationships with other complementary businesses. Learn more by visiting the Starbucks Newsroom: www.news.starbucks.com.

About Lyft
Lyft is a mobile app that seamlessly connects passengers in need of a ride with nearby drivers. Simply download the app for iPhone or Android, then request a ride with the tap of a button. A friendly driver will pick you up at your location within minutes. All payment is handled through the app using your saved credit card. Safety is a top priority for Lyft, and we’ve implemented strict safety criteria to protect the community. Lyft launched in June 2012 and is now in more than 65 cities across the country.

For more information on this news release, contact us.

 

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Starbucks, Lyft announce new, multi-year deal

Starbucks, Lyft announce new, multi-year deal

Starbucks unveiled Powermat wireless charging in approximately 200 of its stores in the San Francisco Bay Area

SAN FRANCISCO, 2014-11-20 — /EPR Retail News/ — Starbucks today unveiled Powermat wireless charging in approximately 200 of its stores in the San Francisco Bay Area.  This launch is the first step in Starbucks strategic plan to offer Powermat throughout its U.S. locations, and to explore rollouts in Europe and Asia within the year.

“We are thrilled to offer our Bay Area customers the next level of convenience with Powermat wireless charging. This first market installation is a first step towards a national deployment of this amenity in our stores,” said Adam Brotman, chief digital officer at Starbucks. “We were pleased with the customer response to the pilot tests we conducted over the past two years and we now expect an even greater level of customer satisfaction as we set forth to offer wireless charging capability on a national scale.”

Stores in the San Francisco Bay area are now equipped with ‘Powermat Spots’  – designated areas on tables and counters where customers can place their compatible device and charge wirelessly.  In addition, Starbucks stores are offering Duracell Powermat “Rings” for purchase or loan that instantly upgrade any phone to wireless charging compatibility. The rings are being offered for in-store purchase at $9.99 and can alternately be borrowed and returned on a per-visit basis.

“The availability of Powermat Spots in Starbucks is transformative for San Francisco Bay residents who no longer have to worry about making it through their day with limited battery power,” said Ran Poliakine, CEO of Powermat Technologies.  “They know that the nearest charge is only as far away as the nearest Starbucks.”

“This endeavor is a critical step in Duracell’s vision to make dead battery anxiety a thing of the past,” said Stassi Anastassov, President of Duracell at Procter & Gamble. “Smartphones will become more and more sophisticated and power hungry. Duracell has the solution.”

Powermat Spots comply with the open standard set by the PMA – whose members include AT&T, Blackberry, HTC, Huawei, LG, Microsoft, Qualcomm, Samsung, TI and ZTE – resulting in a growing universe of devices and accessories that will charge seamlessly in Starbucks. Customers who are interested in locating a Powermat-enabled store can visit www.powermat.com to find their nearest location.

About Duracell Powermat
Duracell Powermat is the joint venture between Procter & Gamble’s Duracell brand and Powermat Technologies. Duracell Powermat provides real-life power solutions for consumers both at-home and on-the-go at select retailers and at www.duracellpowermat.com.  As part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years.  Powermat Technologies is a pioneer and leader of the wireless power industry, and its technology forms the basis of the open standard set by the PMA – the platform of choice for such global leaders as AT&T, DuPont, Duracell, General Motors and Starbucks.  To learn more please visit www.powermat.com.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

Media Contacts:

Duracell Powermat & Powermat Technologies
Scott Eisenstein
+1 212 810 6544
press@powermat.com

 

Starbucks Coffee Company
Maggie Jantzen
+1 206-318-7100
press@starbucks.com

For more information on this news release, contact us.

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Starbucks unveiled Powermat wireless charging in approximately 200 of its stores in the San Francisco Bay Area

Starbucks unveiled Powermat wireless charging in approximately 200 of its stores in the San Francisco Bay Area