Size? delved deep into the Adidas Originals’ City archives on 19th June and released the ‘Dublin’, one of the most sought after trainers from the original and previous ‘City’ collections. Limited to only 500 pairs, each are individually numbered, come in a custom made sleeve and sit alongside a specially produced Adidas Originals x size? 10th Anniversary track top, which is also individually numbered, this time only in runs of 300.
Having a ballot which gives customers the opportunity to buy a pair of trainers may seem a bit extreme. However after the unprecedented popularity of the Adidas Originals Manchester release in April, which saw customers queuing for up to 24 hours and traffic to the website being higher than over Christmas, Size? felt that with such limited stock they needed to find a fairer system. The new system allows customers to enter the online ballot prior to the trainers release and then if they are unsuccessful in the online ballot, they can then go queue up at the store to have a second chance.
Paul Ruffles, Gaffer of size?, says “The ballot has been hugely successful in ensuring everyone had a equal chance of getting their hands on the Dublins. We were happy with it and more importantly the customers seem happy with the system.”
Leading British and now global sports fashion retailer JD Sports is pleased to announce its continued partnership with Europe’s largest indoor venue and the world’s second busiest arena in 2009, the SMG Europe managed M.E.N. Arena for 2010.
First opened in 1995 the arena, which is located within 60 minutes drive of 11.4 million people, played host to Mike Tyson’s UK debut fight, seen by over 100 million worldwide, and has hosted superstar acts such as U2 and Madonna stage concerts.
As well as having strong connections with sports fashion brands like adidas Originals and Fred Perry, JD Sports is also proud of its continued musical connections which include previous link-ups with Ian Brown and Doves as well as a current partnership with popular live music club Moho Live, and the M.E.N. Arena continuing to host the biggest names in music, comedy and sport since 1995, the exclusive footwear and clothing retailer is delighted to team up with the premier venue for the duration of 2010 onwards.
The 21,000 capacity arena is known throughout the globe for hosting some of the biggest names in the entertainment business and attracting in excess of 1 million visitors a year as well as being consistently nominated for International Venue of the Year, this venture will enable JD Sports to acquire tickets for a host of specially selected and immensely popular events such as Lady Gaga, Stereophonics, Black Eyed Peas, JLS, Peter Kay’s record-breaking 2010/11 residency and many more throughout the year. These sought after tickets will then be made available to win exclusively through our Facebook fan page which has close to 50,000 members.
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