Size? delved deep into the Adidas Originals’ City archives on 19th June and released the ‘Dublin’, one of the most sought after trainers from the original and previous ‘City’ collections. Limited to only 500 pairs, each are individually numbered, come in a custom made sleeve and sit alongside a specially produced Adidas Originals x size? 10th Anniversary track top, which is also individually numbered, this time only in runs of 300.
Having a ballot which gives customers the opportunity to buy a pair of trainers may seem a bit extreme. However after the unprecedented popularity of the Adidas Originals Manchester release in April, which saw customers queuing for up to 24 hours and traffic to the website being higher than over Christmas, Size? felt that with such limited stock they needed to find a fairer system. The new system allows customers to enter the online ballot prior to the trainers release and then if they are unsuccessful in the online ballot, they can then go queue up at the store to have a second chance.
Paul Ruffles, Gaffer of size?, says “The ballot has been hugely successful in ensuring everyone had a equal chance of getting their hands on the Dublins. We were happy with it and more importantly the customers seem happy with the system.”