SONIC® Drive-In launches new advertising campaign featuring comedic powerhouses Jane Krakowski and Ellie Kemper

Television and Film Stars and SONIC “Two Guys” collaborate in commercial spots

OKLAHOMA CITY, 2018-Mar-07 — /EPR Retail News/ — SONIC® Drive-In (NASDAQ: SONC) brings the laughter with the launch of a new take on its iconic advertising campaign featuring comedic powerhouses Jane Krakowski and Ellie Kemper. In collaboration with the iconic “Two Guys” – consisting of improvisational comedians Peter Grosz and T.J. Jagodowski – the two pairs will be showcased in TV and online advertising while enjoying one-of-a-kind SONIC menu items from the front seats of their cars.

“Jane and Ellie are the ideal pair to cast for this new chapter of the campaign with their strong representations of our brand personality and they bring a fresh female perspective,” said Lori Abou Habib, chief marketing officer for SONIC. “They exude the brand’s good-natured and fun-loving culture with their lively humor, in addition to being SONIC fans themselves. Jane and Ellie radiate authentic personalities ideal for the SONIC brand and audience.”

For more than a decade, the “Two Guys” have been synonymous with the brand’s amusing and energetic strategy to advertising. Krakowski and Kemper join the comedic, iconic campaign to mark an evolution of the SONIC commercials showcasing female comedians.

“Ellie and I have been the biggest fans of SONIC – and the hilarious commercials – for years. When we were presented with the opportunity to join a campaign that fully embraces comedy and improv, we knew right away this was going to be fun,” said Jane Krakowski. “We have always appreciated the comedy that Peter and TJ have brought to the SONIC ads and Ellie and I are honored to be the first female comedy duo to be in the SONIC car.”

The new commercial spots will feature upcoming SONIC products and promotions including the launch of the SONIC Signature Slingers, new cheeseburgers starting under 350 calories made with three simple ingredients: 100-percent pure beef blended with savory mushrooms and bold seasoning, becoming the first of its kind in fast food*.

“Joining the ranks of Peter and TJ feels momentous,” said Ellie Kemper. “Jane and I are so excited to share our take on a couple of friends hanging out at SONIC.”

Additionally, the spots will feature exciting new products throughout the summer and the SONIC Nights promotion, offering Half-Price Floats, Shakes and Ice Cream Slushes all made with SONIC’s Real Ice Cream, after 8 p.m. every day, starting today, March 5**.

*See menu for details
** For a limited time only at participating SONIC® locations. See menu for details.

About SONIC, America’s Drive-In

SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. Nearly 94 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $9.5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today’s youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn more about SONIC’s Limeades for Learning initiative, please visit LimeadesforLearning.com.

Contact:
Rebeka Mora
512-542-2804
Rebeka.Mora@Cohnwolfe.com

Source: SONIC

Gigi Hadid stars in Tommy Hilfiger Holiday 2016 collection and advertising campaign, Hilfiger Holiday Voyage

Gigi Hadid stars in Tommy Hilfiger Holiday 2016 collection and advertising campaign, Hilfiger Holiday Voyage
Gigi Hadid stars in Tommy Hilfiger Holiday 2016 collection and advertising campaign, Hilfiger Holiday Voyage

 

LONDON, 2016-Nov-17 — /EPR Retail News/ — Tommy Hilfiger is pleased to announce the launch of the Tommy Hilfiger Holiday 2016 collection and global advertising campaign, Hilfiger Holiday Voyage, featuring the brand’s global women’s ambassador, Gigi Hadid, alongside Francisco Lachowski. Shot in New York by photographer Gregory Harris, the campaign channels Tommy Hilfiger’s Fall 2016 nautical theme as Gigi hosts a festive party aboard the “Hilfiger Line.” The Holiday 2016 collection will be available in Tommy Hilfiger stores worldwide, select wholesale partners, and online at tommy.com, beginning November 8, 2016.

“I love festive traditions and some of my favorite memories are from holidays spent with my whole family,” said Tommy Hilfiger. “This season, our global ambassador Gigi Hadid really brings the festive spirit to life – her look is effortlessly glamorous with a relaxed twist. From embellished evening wear to everyday essentials, our signature holiday style is all about celebrating the season with an elegant, playful edge.”

The women’s holiday collection includes evening wear, footwear and accessories. Silhouettes include a sequin bomber jacket, silk-chiffon maxi skirt, jumpsuit, striped sequin sweater, high-waist pants, sequin t-shirt dress, strappy sandals and sequin clutch. The men’s holiday collection features a Tommy Hilfiger Tailored tuxedo alongside casual essentials from the Tommy Hilfiger menswear collection, such as shawl-neck cardigans, classic button-down shirts, knit crew-neck sweaters, a puffer vest, and accessories like scarves, hats, gloves and belts.

Source: Tommy Hilfiger

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Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

Milton Keynes, UK, 2016-Nov-07 — /EPR Retail News/ — Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – featuring five eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.

Created by CHI&Partners and directed by Henry Scholfield through Caviar, the ‘Christmas Yetis’ advert is a whirlwind of excitement, energy and colour, reflecting the market-leading speed of Argos’ same day Fast Track Delivery and Fast Track Collection services. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of “What’s This?”, the spot creates a palpable sense of festive excitement and anticipation.

Stephen Vowles, marketing director at Argos, said: “What we love about this fun, fast-paced campaign is that it beautifully captures the spirit of excitement and anticipation surrounding Christmas. Fun loving and friendly, these larger-than-life, speeding yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide this Christmas – and the skill, speed and precision that make us market leaders, with our super-speedy, same day Fast Track Delivery and Fast Track Collection services.”

The advert was shot in camera on a purpose-built skating track in the picturesque centre of Warsaw, and stars five semi-professional ice skaters – with more than a century’s experience collectively – as the yetis. Based on the folklore that yetis move twice as fast as the average human, the Argos yetis leap and carve round corners like lightning on their skates – collecting, playing with and delivering Argos’ top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products.

A team of award-winning special effects experts from Animated Extras built the hyper-realistic yetis (each costing £30,000 to create) over a period of three months at the world-famous Shepperton Studios in Surrey, England. The team included experts who have previously worked to develop state-of-the-art costumes, props, animatronics and prosthetics for Hollywood movies and British TV shows, including James Bond, Avengers, Cinderella, Jupiter Ascending, Into the Woods and Cloud Atlas.

Inside the yetis are Peter Hallam (in orange), twice British Figure Skating Champion and holder of five international Gold medals as well as two silver medals at the Senior British Figure Skating Championships. The remaining blue, pink, green and purple yetis are played by George Southall (in blue), who is recognised as one of the best amateur freestyle skaters in the UK; professional Adrian Jack (in pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (in green) and Kevin McGlynn (in purple).

The campaign will break on TV today, and will be supported by print, video-on-demand, paid digital, social content and appearances of the Yetis in public in a bid to fast track the anticipation and excitement of Christmas for Britons with an in-store social competition.

Jim Bolton, deputy executive creative director at CHI&Partners, said: “This campaign brings out the excited Christmas-Eve kid in all of us who just can’t get to sleep, they’re so eager for the big day to arrive. We hope our loveable yetis bring excitement to thousands of British households this Christmas – reminding us of the joyous, fun-filled experience the festive season should be.”

The campaign follows Argos’ 2015 spot ‘Just Can’t Wait for Christmas’, in which skiing and snowboarding champions showcased their speed and skill on a mountainside in Chile’s Valle Nevado.

Notes to editors

Argos now offers same day delivery and faster in-store collection with Fast Track.

You can now buy online and get your order delivered the same day for £3.95, 7 days a week, with Fast Track Delivery. You can also buy online and collect from our dedicated Fast Track counters in-store.

About Sainsbury’s Argos

Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.

Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency is listed in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing privately-owned ad agency both within the UK and internationally, and was this year named the UK’s most awarded independent creative agency at Cannes Lions.

CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Carphone Warehouse, Diageo, GSK, Lexus, News UK, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. A cross-discipline communications group built for today’s complex industry landscape, The&Partnership comprises ten businesses spanning four continents, with 1,500 staff. The group houses agencies specialising in advertising, design, CRM, media planning and buying, data analytics, PR, content and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

‘Christmas Yetis’ – Credits

Brand: Argos

Agency: CHI&Partners

ECD: Micky Tudor

Creative Director: Jim Bolton

Creatives: Ben Da Costa, Duncan Brooks, Sarah Levitt

Planners: Rebecca Munds & Josh Roth

Producer: Adam Henderson

Business Director: Gary Simmons

Account Director: Stephanie Leonard

Account Manager: Nathan Brocklesby

Production Company: Caviar

Director: Henry Scholfield

Producer: Giles Skillicorn

Photographer / Director of Photography: Jallo Faber

Costume: Animated Extras

Editor: James Rose, Cut & Run

Post-Production: Electric Theatre Collective

Producer: Sian Jenkins

VFX Supervisors: Yourick Van Impe

ECD: Micky Tudor, Jonathan Burley

Post Supervisor on Shoot: Angus Wilson

Audio: Sam Robson, 750mph

Music Company: Wake The Town

Voiceover: Miquita Oliver

Media Agency: Mindshare

Social Media Agency: AllTogetherNow

PR Agency: W Communications

For more information please contact the team at W Communications:

Tel: 0207 436 8113
Email: argos@wcommunications.co.uk

Alternatively, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk

Follow us on Twitter at @argos_PR.

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Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods
Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

 

Source: Argos

Debenhams: Theo James joins BOSS Parfums ambassadors and will appear in a new global advertising campaign

LONDON, 2015-9-7 — /EPR Retail News/ — Mastery in the art of seduction is the hallmark of a successful man, a BOSS man. One whose strength and confidence creates an inescapable appeal, drawing those around him in, and creating a reaction hard to resist to all who experience it. BOSS Parfums is delighted to announce the signing of an actor who embodies such qualities – Theo James, star of Hollywood movie trilogy the Divergent series.

Theo James will join the ranks of high profile BOSS Parfums ambassadors and will appear in a new global advertising campaign. Characterised by his intelligent wit, beguiling charm and good looks, James personifies the modern BOSS suitor, one who intuitively understands that true seduction can only be achieved by engaging all the senses.

Coming soon from the house of BOSS Parfums will be a uniquely captivating, masculine scent, which marks a new territory expansion for the brand, which offers the ultimate luxury experience.

“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truely unique fragrance.”

CONTACTS
For more information, please contact vanessa.emery@debenhams.com
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Debenhams: Theo James joins BOSS Parfums ambassadors and will appear in a new global advertising campaign

Debenhams: Theo James joins BOSS Parfums ambassadors and will appear in a new global advertising campaign