British consumer electronics brand Alba reveals how ‘tweenagers’ are rejecting TV for tablets and other mobile devices

Milton Keynes, UK, 2016-Oct-23 — /EPR Retail News/ — As we approach the October half-term, British consumer electronics brand Alba, exclusive to Argos, has today (20/10/2016) revealed how ‘tweenagers’ are rejecting TV for tablets and other mobile devices, as they become the most mobile-centric generation we’ve ever seen.

The study of over 1,000 UK parents with children aged 7 and over has found that the days of tweens being glued to the TV are over, as interest shifts considerably to smaller and smaller screens. So much so, that demand among this group for tablets is three times higher* than for TVs, with tweens instead using the devices to consume traditional media, such as TV shows, play interactive and educational games, and engage with friends online.

With the average pre-tween pocketing a tidy £295.36 a year, parents reveal a third (31%) of their child’s money is put towards ‘must-have’ tech, including mobiles, headphones and tablets.

Mobile phones top the league of most coveted tech for ‘tweenagers’**, with mobile phone credit considered a ‘must-have’ in order to stay connected. In fact, Argos reports that sim-free mobile sales are up by over 50% [1], as pay as you go deals become more competitive and consumers take to sim-free options, such as the Alba Sim Free 2.8 inch Mobile Phone , to save money. This is particularly true for parents looking to purchase a suitable first phone for their child.

The importance of being constantly connected is evident, with a quarter of ‘tweenagers’ taking their mobile phone to school and a third switching on as soon as they wake up. In fact, the mobile phone is now the most common item inhabiting a pre-teen’s backpack***.

While other staples remain largely unchanged from that of their parent’s generation, including notebooks (15%) and magazines (10%), the poll reveals that present day pre-tweens may be more health-conscious than their parents, with only 19% taking sweets to school compared to 28% of their parents’ generation.

In addition to engaging with new technologies, the poll also reveals that tech-savvy tweens spend a lot of their time talking to their friends about technology and social media (49%), considerably more than chatting about other popular culture topics, such as fashion (22%), celebrity (15%) and reality television (13%).

In another sign of the changing times, today’s tweens are getting more money for half the work. Present day tweens pocket an average of £5.68 a week compared to the £3.20 weekly allowance given to their parents – a 77% increase. In fact, half (45.5%) of parents claim they had to do chores to earn their cold hard cash, while only a quarter (25.5%) of present-day tweens have to get their hands dirty.

Purchased music has now fallen far down the list of items that pocket money is spent on – a likely result of the proliferation of free music available on the internet accessed on mobile phones and tablets. In contrast, parents spent almost a fifth (17%) of pocket money on music versus the 9% spent by their own children now.

Andrea Derrick, Alba Brand Controller, said: “Alba provides great value technology for pre-teens whilst also offering vibrant and fun designs with technology that is easy to navigate. It’s starter technology that parents can buy for their children, with the confidence that it is durable, affordable and safe, with parental control options offering peace of mind.”

Notes to Editors:

Research conducted by Opinion Matters between 09.09.2016 and 13.09.2016 of 1,129 parents of children aged 7+ in the UK

*13% of parents say tablets are the most coveted item of tech for tweens compared to 4% who say TVs

** 45% of parents say mobile phone devices are the most coveted item for tech for tweens

*** 24% of parents say that their child takes a mobile phone to school

Argos now offers same day delivery and faster in-store collection with Fast Track.

You can now buy online and get your order delivered the same day for £3.95, 7 days a week, with Fast Track Delivery. You can also buy online and collect from our dedicated Fast Track counters in-store in as little as 60 seconds.

About Sainsbury’s Argos

Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through,, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.

Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.


Tel: 0207 436 8113

Alternatively, please contact the Argos Press Office on 0845 120 4365 or email:

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Source: Argos

Technology brand Alba launches vibrant and affordable new range exclusively at Argos

Milton Keynes, UK, 2015-8-4— /EPR Retail News/ — Long-standing technology brand Alba has received the biggest overhaul in its 98 year history with a vibrant and affordable new range that promises to brighten up rooms and make customers smile. The range launches exclusively at Argos and is available online and in-store from Saturday 18 July.

The AW15 collection offers reliable technology at a great price– perfect for parents looking for affordable first-time tech purchases which look the part for the younger generation. Whether it’s the brightly coloured 2.8” Feature Phone available in blue or green at just £29.95, or a 24” HD Ready LED TV/DVD Combi (£139.99 and in four colours) – there is something for everyone to enjoy.  For the first time ever Alba will be offering a branded tablet, a 7” Tablet, which at £59.99 is one of the most affordable on the market.

As the Christmas season approaches, the exciting range from Alba also offers must-have gifts ideal for teenagers – from the Mini Portable Bluetooth Speaker (£9.99) in three beautifully bold colours, to the stylish DAB/FM Radio (£24.99).

Alyson Lockley, Head of Brand at Alba, said: “Many of us remember Alba from when we were young and it’s hard not to fall in love with it all over again thanks to the new look Alba range – the brightly coloured products are not only reliable, they are also affordable and are set to make youngsters and teens feel good no matter what the occasion.”

Whether it is their first mobile handset, tablet or even a new sound system, customers will be introduced to the colourful world of Alba through a new web shop, product packaging and in the Argos catalogue.

The range will be available to buy exclusively at Argos at for home delivery or free, instant pick-up from more than 780 stores nationwide from Saturday 18 July 2015.



Notes to Editors

For more information on the exclusive range, product and/or lifestyle imagery or sample requests please contact or call 0207 260 2770


About Alba
Alba was born in 1917 at the dawn of UK TV broadcasting and has been famous ever since for producing great value audio and televisual technology products.    Argos parent company Home Retail Group has owned the rights to Alba since 2008.

About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.


Technology brand Alba launches vibrant and affordable new range exclusively at Argos

Technology brand Alba launches vibrant and affordable new range exclusively at Argos