Tesco launches new range of low alcohol wines

Tesco launches new range of low alcohol wines

 

Welwyn Garden City, UK, 2017-Nov-21 — /EPR Retail News/ — Brits create record demand for low alcohol wines with sales at Tesco more than doubling in the last year.

But now the supermarket believes that number is set to grow even further after launching a range that is virtually indistinguishable in taste from its alcoholic counterparts.

The range includes five customer favourites – a Cabernet Tempranillo, a Grenacha-Rosé and a Sauvignon Blanc – the latter two in both still and sparkling varieties.

The taste improvement comes from a new innovative spinning cone technique that gently removes the alcohol without sacrificing the aroma, quality and flavour profile of the wine.

Until now most non-alcoholic wines have been fermented until they reach the point where they are about to turn alcoholic so the liquid never actually becomes wine.

Another popular method involves removing the alcohol but replacing it with a number of sugars and artificial flavours to bring back the flavours lost through the process.

Tesco wine expert Alexandra Runciman, who developed the range, said:

“Consumption of alcohol in the UK down is down by 18 per cent over the last decade and we’re seeing more customers looking for a quality wine drinking experience without the alcohol.

“In recent years we’ve seen improvements in the quality and range of low and no alcohol ciders and beers which have put the wine equivalent firmly in the shade.

“This is the first wine range of its kind sold by a supermarket which offers customers a real comparable alternative to popular varieties like Cabernet Sauvignon, Grenache Rosé and Sauvignon Blanc, without any compromise on taste.”

The wines, which are nearly alcohol free – less than 0.5% – have been developed in partnership with leading international wine producers Felix Solis, and will be available in over 700 stores across the country and online and will be priced from £3.

In March 2017 Tesco became the first supermarket to bring together its entire range of alcohol free, or less than 0.5% ABV beers, wines and spirits in one place in stores across the UK.

Notes

Tesco Low Alcohol Sparkling Sauvignon Blanc £3.75 (750ml)

A light, citrusy and bright sparkling Sauvignon Blanc – great as an aperitif or pair with light fish dishes to enhance the delicate flavour.

Tesco Low Alcohol Sparkling Garnacha-Rosé £3.75 (750ml)

Bursting with beautiful raspberry and strawberry flavours, this sparking rosé is an elegant alternative to your favourite pink fizz. Try with a deliciously chocolate pudding.

Tesco Low Alcohol Sauvignon Blanc £3.00 (750ml

This light and citrusy Sauvignon Blanc is perfect with seafood and fish.

Tesco Low Alcohol Cabernet Tempranillo £3.00 (750ml)

Expertly ripened, this medium red is spicy and smooth and great with cold meats and cheeses.

Tesco Low Alcohol Garnacha-Rosé £3.00 (750ml)

Grown under the intense Spanish sun, the Garnacha grape is full of fragrant raspberry and strawberry flavours, making this rosé a sophisticated alternative to soft drinks. Enjoy chilled on its own, or with seafood.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701  

Source: Tesco

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Tesco’s finest North Row Sauvignon Blanc 2016 crowned best Sauvignon Blanc in Britain

Tesco’s finest North Row Sauvignon Blanc 2016 crowned best Sauvignon Blanc in Britain

 

Welwyn Garden City, UK, 2017-Oct-06 — /EPR Retail News/ — A wine from the Tesco finest* range has been crowned best Sauvignon Blanc in the country following the announcement of the International Wine and Spirits Competition (IWSC) trophies today (2 Oct 2017).

The Tesco finest* North Row Sauvignon Blanc 2016 beat off over 300 other Sauvignon Blancs including customer favourites Oyster Bay, Brancott Estate and The Ned to be awarded the Sauvignon Blanc Trophy 2017, the first supermarket own label to do so.

Described as a ‘crisp dry wine and a classic example of a concentrated and vibrant Sauvignon Blanc with powerful aromas and lengthy finish.’ The finest* North Row Sauvignon Blanc is the perfect wine to enjoy chilled or with simple fresh seafood dishes or garden salads.

Tesco’s Product Developer for the wine, Alexandra Runciman said: “We are over the moon to have received the coveted best Sauvignon Blanc Trophy from the IWSC. We are proud to work closely with our customers and trusted partners to offer great quality, world-class wines at affordable prices, and our finest* North Row Sauvignon offers just that.”

Alongside the Tesco finest* North Row Sauvignon Blanc, a further 13 Tesco finest* wines received medals, with the newly launched Tesco finest* SR Sauvignon Riesling and Tesco finest* Barossa Shiraz both scooping silver medals.

All the award winning wines are available in store on online nationally and are priced between £6.00 – £13.00

Notes to Editors

Full list of IWSC award winning wines for 2017

Gold and Trophy

Tesco finest* North Row Vineyard Sauvignon Blanc 2016 (£13)

Silver

  • Tesco finest* The Trilogy Malbec 2015
  • Tesco finest* Argentinian Torrontes 2016
  • Tesco finest* Yarra Valley Chardonnay 2016
  • Tesco Finest* Dessert Semillon 2013
  • Tesco finest* Barossa Shiraz 2016
  • Tesco finest* Coonawarra Cabernet Sauvignon
  • Tesco finest* Marlborough Sauvignon Blanc 2016
  • Tesco finest* SR Sauvignon Riesling 2016

Bronze

  • Tesco finest* Yarra Valley Pinot Noir 2016
  • Tesco finest* GSM 2015
  • Tesco finest* Riesling 2014
  • Tesco finest* Marlborough Pinot Noir 2015
  • Tesco finest* Argentinian Malbec 2016

For further information, please contact:

Claire Harris
Tesco BWS PR Manager
E: Claire.Harris@uk.tesco.com
T: 07811 382 790

Source: Tesco

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