MANGO House space at Primavera Sound: Innovation, music and fashion converge in an experience-themed space

Barcelona, 2017-Jun-03 — /EPR Retail News/ — MANGO proposes experiencing the musical event of the year in a different way.Yesterday (May 31,2017), the brand opened its MANGO House space at Primavera Sound with an event attended by collaborators and friends, including Alma Jodorowsky, Daria Malygina, Steffy Argelich, Sophie Auster, Blanca Miró and Miguel Carrizo, among others.They all enjoyed a Californian-style BBQ accompanied by a session by the DJ Miqui Puig.

MANGO House is combining fashion and musical history in the same space.Its modern architecture and the use of wood give the installation a relaxed atmosphere, in the style of a recording studio.To recreate this cosy atmosphere, selected items of furniture and simple lines were used.

The house brings together a series of experience-themed actions and will be open to the public at Primavera Sound.Those attending will be able to enjoy a trip to deserted beaches thanks to virtual reality, select the music for the space, play Arcade machines,pinball or table tennis and photograph themselves in a photo booth.If they wish, they can share these moments on social media via free Wi-Fi access throughout the installation.In MANGO House there will also be a place to relax, either in the different areas of the house or in the hammocks in the garden zone.What is more, Nikki Lane, Weyes Blood and Núria Graham will offer acoustic concerts during the three days of the festival.

Contact:
T. +34 938 602 222

Source: Mango

MANGO launches new digital project with Camille Rowe, Julia Restoin Roitfeld and Alma Jodorowsky in three short films

MANGO launches new digital project with Camille Rowe, Julia Restoin Roitfeld and Alma Jodorowsky in three short films
MANGO launches new digital project with Camille Rowe, Julia Restoin Roitfeld and Alma Jodorowsky in three short films

 

Barcelona, 2016-Sep-06 — /EPR Retail News/ — The short film is the format chosen by MANGO for its new digital project, featuring the collaboration of the model and actress Camille Rowe, the creative director and model Julia Restoin Roitfeld and the actress, model and singer Alma Jodorowsky. Each one stars in a story about a journey inspired by aspects of their personality and in turn interprets the values of MANGO: modernity, femininity and positivity.

The first will be launched on 13 September, with Camille Rowe as the protagonist. The film, set in Marfa, transports Camille to the 30s alongside the legendary Bonnie and Clyde, who inspire the theme of the short film. The story of Bonnie Parker, a heroine of Camille, awakens her spirit of adventure and leads her to go on a road trip through the Texas desert. The mixture of French and American cultures and her bohemian, carefree and unconventional spirit make her the ideal ambassador to reveal the modern version of the MANGO woman.

Julia Restoin Roitfeld will star in the second one, whose plot will be revealed in October. This film will reveal what femininity means to her and how it is a part of her life, her passions and her environment. Julia is influenced by her considerable experience in the world of fashion, photography and creative directing, after having worked with top designers. Having grown up under the wing of a maternal figure so influential in the world of fashion has influenced the way she sees femininity.

Finally, Alma Jodorowsky will star in the third and final chapter of this mini-series, which can be seen in November, whose theme is positivity. Alma has worked as a model and an actress, both in film and on stage. She has starred in films such as Blue is the warmest colour and, more recently, Kids in Lovealongside Cara Delevingne. She is also part of the electronic duo Burning Peacocks, in which she is also a lyricist. Being the daughter and grand-daughter of artists, creativity and art are part of her DNA and are reflected in her charismatic, positive and fresh image.

MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network of 800,000 m2 in 110 countries.From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs 18,000 garments and accessories for wearing the season’s trends. The company, which owns the MANGO Woman, Man, Kids and Violeta lines, closed 2015 with sales of 2.327 billion euros, representing a 15% increase on 2014 and an EBITDA of 170 million euros. More information at www.mango.com

Video BTS Camille Rowe: https://we.tl/JEARrUOGKF

Contact:
Email: press@mango.com
Tel:. +34 938 602 222

Source: Mango

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