Whole Foods Market to open its first store in the Dayton, Ohio on June 3

ROCKVILLE, Md., 2015-4-17 — /EPR Retail News/ — Whole Foods Market will open its first store in the Dayton, Ohio, area on Wednesday, June 3.

The 45,000-square-foot store, located at the intersection of McEwen Road and Miamisburg Centerville Road, will include several unique features and will create approximately 130 local jobs.

“There is such an exciting energy within the Dayton community that’s vibrant and growing – we can’t wait to join in,” said Melissa Arnett, the store’s team leader. “From discovering new, local suppliers to learning more about our community and neighbors, we’ve loved tailoring this store to make it as unique as Dayton itself. Come June 3rd–whether its breakfast, lunch, dinner or happy hour–we can’t wait to meet you.”

Core values are at the center of Whole Foods Market’s mission, earning it the name “America’s Healthiest Grocery Store.” In addition to offering the highest quality natural and organic products, including seasonal, locally sourced produce, sustainable seafood and high-quality meat and poultry free of artificial flavors, colors, sweeteners, preservatives and hydrogenated oils, Whole Foods Market Dayton will feature:

• A pub, a coffee bar and a growler fill-up station
• A bike service station, plus an active-living section in the Whole Body department, including an in-store health and fitness coach
• Quick and easy lunch options, including a soup, sandwich and salad bar
• An artisan cheese department with antipasti, olive and pickle bars
• A cooking department with extensive bulk offerings, including spices, beans and nuts

Whole Foods Market team members will be organizing and attending events around the community in the coming weeks.

For more information, follow the store on Facebook, Twitter and Instagram.

Whole Foods Market earns spot on FORTUNE magazine’s annual “100 Best Companies to Work For” list for 18 consecutive years

AUSTIN, Texas, 2015-3-9 — /EPR Retail News/ — Whole Foods Market (NASDAQ: WFM) has once again earned a spot on FORTUNE magazine’s annual “100 Best Companies to Work For” list. Whole Foods Market has made the list for 18 consecutive years.

America’s Healthiest Grocery Store™ ranked No. 55 on this year’s list, and is one of just 12 companies to make the list every year since its inception in 1998. Of those 12 companies, Whole Foods Market is noted as the top job creator, with a 784 percent increase in number of employees since the list began.

“This award is a credit to the tens of thousands of Whole Foods Market team members that bring our brand to life every day in our stores,” said Mark Ehrnstein, global vice president of Team Member Services. “Our strong culture contributes to low turnover and high morale, which helps create that great grocery shopping experience unique to our business.  We’re particularly proud that we’ve been able to maintain our strong culture while our business continues to grow, adding new stores and hundreds of team members every month.”

FORTUNE cited Whole Foods Market’s mission-driven culture and dedication to a higher purpose as a key differentiator, as well as employee perks like store discounts and healthy lifestyle programs. Whole Foods Market ranked fifth overall among retailers, seventh among other companies headquartered in Texas and 17th overall for diversity. It is the only company headquartered in Austin, Texas, to make this year’s list.

Last week, Whole Foods Market once again earned a spot on FORTUNE’s “Most Admired Companies” list, and was also named as the most reputable company in the food and drug store industry.

Whole Foods Market has earned a number of best workplace honors over the past year:

Austin American-Statesman Top Workplaces 2014 – No. 13 for large companies
The Baltimore Sun Top Workplaces 2014 – No. 10 for large-sized companies
Boston Globe Top Places to Work 2014 – No. 20 for large companies
Dallas Morning News Top Workplaces 2014 – No. 14 for large companies
Denver Post Top Workplaces 2014 – No. 16 for large companies
Hartford Courant and FOXCT Top Workplaces 2014 – No. 1 for large companies
Houston Chronicle Top Workplaces 2014 – No. 9 for large companies
Indianapolis Star Top Workplaces 2014 – No. 13 for midsize companies
Milwaukee Journal Sentinel Top Workplaces 2014 – No. 35 for midsize companies
Oklahoman Top Workplaces 2014 – No. 5 for large companies
Philly.com Top Workplaces 2014 – No. 2 for large companies
Star Tribune Top Workplaces 2014 – No. 19 for large companies
Tampa Bay Times Top Workplaces 2014
Tennessean Top Workplaces 2014 – No. 5 for large companies

The “100 Best Companies to Work For” list and related stories appear in the next issue of FORTUNE, which will be available on newsstands on Mar. 9 and at www.fortune.com.

Whole Foods Market is always looking for great people who are passionate about food, the communities they live in and making a positive impact on the environment. Those interested in a career at Whole Foods Market are encouraged to visit the Company’s Careers page at www.wholefoodsmarket.com/careers or on Facebook at www.facebook.com/wholefoodsmarketcareers.

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Whole Foods Market earns spot on FORTUNE magazine’s annual “100 Best Companies to Work For” list for 18 consecutive years

Whole Foods Market earns spot on FORTUNE magazine’s annual “100 Best Companies to Work For” list for 18 consecutive years

Whole Foods Market launches its first national brand campaign; highlights the values of “America’s Healthiest Grocery Store”

Advertising highlights quality standards and core values of ‘America’s Healthiest Grocery Store®’

AUSTIN, Texas, 2014-10-20— /EPR Retail News/ — Whole Foods Market (NASDAQ: WFM) launches its first national brand campaign today to highlight its groundbreaking quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative will demonstrate the values of “America’s Healthiest Grocery Store.”

At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She joined Whole Foods Market in August from Stanford Children’s Health, where she served as vice president and chief marketing officer. D’Addario also previously served as vice president of marketing for infant, toddler and preschool brands at the Walt Disney Company.

“Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” D’Addario said. “We are excited to share our stories, and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”

Using the theme “Values Matter” primarily in television, print and digital advertisements, Whole Foods Market will explain the origin and impact of its products and the standards behind them. This manifesto appears throughout the campaign:
Values Matter
We are hungrier for better than we ever realized.
We want to know where our food comes from.
We care what happens to it along the way.
We want to trust our sources.
We want people, and animals, and the places our food comes from to be treated fairly.
The time is ripe to champion the way food is grown,
and raised,
and caught…
So it’s good for us…
and for the greater good too.
This is where it all comes to fruition…
Where values matter.

The company partnered with New York-based Partners & Spade to develop the creative approach. Headlines such as “The Highest Standards Weren’t Available, So We Created Them,” tout Whole Foods Market’s milestones in developing its signature standards and ratings programs. Sustainable seafood standards, animal welfare ratings, and its new “Responsibly Grown” produce ratings program are the topics of authentic, documentary-style TV spots that were directed by notable commercial filmmaker Gerard de Thame and feature supplier partners –including farmers, ranchers and fishermen– along with Whole Foods Market customers and team members.

“We believe Whole Foods Market has raised the level of food consciousness more than any other retailer, and it is certainly one of the most genuine, transparent companies out there,” said Anthony Sperduti, co-founder and creative director at Partners & Spade. “Helping craft Whole Foods Market’s first national conversation about its philosophy and vision has been some of our team’s most meaningful work because it’s bigger than just commerce: it’s a wake-up call for how to treat ourselves, each other and the planet.”

Austin-based GSD&M was selected as the partner to handle media strategy and placement, which includes spots during prime time television shows including “Modern Family,” “Scandal” and “The Voice,” on late night favorites such as “The Tonight Show Starring Jimmy Fallon,” “Jimmy Kimmel Live,” and “Saturday Night Live,” as well as during the World Series and NFL football. Ads will also appear in business, food, health, and lifestyle outlets, both print and digital.

Whole Foods Market has been recognized by many organizations over the years for its work in creating industry-leading standards. For example, Greenpeace ranked it as the No. 1 retailer for seafood sustainability, the Campaign for Safe Cosmetics named it the leading national retailer for personal care product safety, and Ethisphere chose it as one of the world’s most ethical companies. Additionally, the company was the first certified organic national grocer in the United States and was the only retailer named “America’s Healthiest Grocery Store” by Health magazine.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” D’Addario said. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.”

To complement the campaign launch, Whole Foods Market created wfm.com/valuesmatter to present visitors with more transparency and information through videos, supplier partner stories, product profiles and team member testimonials. The company invites consumers to visit the new site and take a brief survey called “What Do You Value?” to share what matters most to them. By ranking a list of categories including healthy food, animal welfare, supporting local farms and producers, responsibly grown produce and sustainable seafood, participants will help shape the company’s future community-giving days, store experiences and product offerings.

Reporter and editor’s note:
Creative assets and additional information can be found at http://media.wholefoodsmarket.com/press/values-matter-brand-campaign.

Additional Leadership Quotes About Whole Foods Market’s First-Ever Brand Campaign

Walter Robb, Co-CEO
“We chose ‘Values Matter’ as the foundation for our new national brand campaign because it reflects our core values, which guide us to always strive to take thoughtful leadership positions on how to improve our food supply and to continually raise industry standards. We believe it affirms and supports that value and values show up together in our offerings at Whole Foods Market.”

John Mackey, Co-CEO and Co-Founder
“We founded Whole Foods Market as a group of young people who had a deep sense of purpose and a mission to make a difference. It came from a very visceral desire to offer natural, organic and healthy, fresh food with a clear set of standards. We had no idea then the difference it could make. Now, 35 years later we are ‘Americas Healthiest Grocery Store’ and we’re excited to demonstrate that with this first-ever national ad campaign and with the work we do in our local and global communities.”

RELATED LINKS

EXPERTS

Jeannine D’Addario

Global Vice President of Marketing & Communications

Jeannine is responsible for all of Whole Foods Market’s marketing, advertising and reputation management activities, and is at the helm of the company’s first national brand campaign.

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