Starbucks announces the arrival of Blonde Espresso in the United States

Starbucks announces the arrival of Blonde Espresso in the United States
  • Starbucks Blonde Espresso – a light roast that’s smooth and subtly sweet– is a permanent menu item complementing the boldness of Starbucks Signature Espresso Roast originally introduced more than 40 years ago
  • For the first time ever, Starbucks customers in the U.S. will be able to customize their espresso with every order in more than 8,000 locations

SEATTLE, 2018-Jan-10 — /EPR Retail News/ — Today (Jan. 9,2018 ), Starbucks Coffee Company (NASDAQ: SBUX) announced the arrival of Starbucks® Blonde Espresso, marking the first time the company has introduced a new core espresso option in the United States in more than 40 years. Customers across the U.S. will now be able to order any handcrafted espresso beverage with their choice of “Starbucks® Signature” or “Starbucks® Blonde” espresso, including Starbucks Caffe Latte, Cappuccino, Flat White, Macchiato and Americano beverages.

“Our partners are so passionate about their craft and now they get to help our customers discover and personalize the foundation of the beverage – an espresso that is either bold and rich or smooth and bright. We want every experience our customers have with us to be perfect for them” said Kris Engskov, president U.S. Retail for Starbucks.

Demand for espresso beverages is on the rise with the National Coffee Association reporting in 2017 that nearly 25 percent of past-day daily coffee drinkers choose espresso*. Starbucks has offered a second espresso option in select international markets since 2013, including the debut of Starbucks® Blonde Espresso in Canada last year to an overwhelmingly positive response from partners (employees) and customers. Building on that success, this is the first new addition to the company’s U.S. core espresso menu and, as a permanent addition will be available year-round. Starbucks® Blonde Espresso is also available in pods for the Verismo® System by Starbucks and, joins Starbucks portfolio of lighter roast offerings including Starbucks® Blonde Roast coffees, which were introduced as whole bean packaged coffee and brewed options in 2012.

Created by a team of master blenders and roasters, Starbucks® Blonde Espresso brings together beans from Latin America and East Africa, roasted to the peak of their flavor to showcase the coffee’s balanced, subtle sweetness.

“We set the standard for a dark, boldly roasted coffee and in this case, we broke a few of our own rules by taking a lighter approach to espresso which created a bright taste with sweet citrus notes and a smooth body,” said Andrew Linnemann, vice president of Global Coffee for Starbucks. “We are really proud of the roast and think customers are going to love experimenting with it”

All of Starbucks coffee, including Starbucks® Blonde Espresso, is sourced through its Coffee and Farmer Equity (C.A.F.E) Practices, the company’s comprehensive approach to sourcing that meets its social, economic, environmental and quality standards. Starbucks is also a founding member of the Sustainable Coffee Challenge, a growing coalition of more than 80 industry and conservation leaders led by Conservation International. The challenge is convening the sector to sustain the future supply of coffee while helping to ensure the prosperity and wellbeing of farmers and workers.

*National Coffee Drinking Trends 2017

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 25,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

MEDIA CONTACT:

Phone: 206 318 7100
Email: press@starbucks.com

SOURCE:  Starbucks Corporation

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Starbucks brings back Colombia Nariño Supremo coffee for a limited time

Starbucks brings back Colombia Nariño Supremo coffee for a limited time

SEATTLE, 2017-Apr-03 — /EPR Retail News/ — After an 8-year hiatus, Starbucks is once again offering Colombia Nariño Supremo coffee in participating Starbucks stores in the U.S. and Canada, and online for a limited time. This coffee shares a long history with the company: It first debuted in Starbucks® stores as a single-origin coffee in 1990.

“When I started working at Starbucks in 1993, the first coffee I tasted was Colombia Nariño Supremo,” said Andrew Linnemann, Starbucks vice president of Global Coffee and Tea Quality, Roastery Operations. “I can still remember the heady aroma, along with the richness and depth in the cup. I never thought a coffee could be so exotic and memorable.”

Colombia Nariño Supremo is a medium-bodied coffee with herbal and bittersweet chocolate notes and a walnut-like finish, distinctive to Colombia’s Nariño region. The coffee is the second offering in Starbucks new series of single-origin coffees and is 100 percent C.A.F.E. Practices, verified by an independent third-party to help ensure that the coffee is grown according to our economic, social and environmental benchmarks.

“Nariño’s signature flavor is nutty and herbal, but when those tastes are enhanced with a juicy, mouthwatering acidity, it gives what a local exporter describes as a ‘special kick,’” Linnemann said. “We love that kick!”

As its name suggests, Colombia Nariño Supremo comes from the Nariño region in southwest Colombia. Supremo refers to the coffee bean’s superior size that lends itself to a consistent roast and depth of flavor.

Nestled between the Amazon basin and the Andes Mountains, coffee in Nariño grows at elevations around 6,000 feet. The high elevation and tropical climate allow the coffee cherries to develop slowly, creating a complex and refined flavor. Because of its proximity to the coast and active volcanoes, Nariño’s soil has an unusually high percentage of organic material that provides the perfect conditions for coffee trees to flourish.

Over the years, Starbucks has found exceptional coffees from this region and has used Nariño coffee in a variety of ways – from Starbucks® Espresso Roast to single-origin Colombia Nariño and Nariño 70 Cold Brew.

“Seeing this coffee return to our stores is like welcoming home cherished family and friends,” said Linnemann. “You pick up right where you left off, one cup at a time.”

For more information on this news release, contact the Starbucks Newsroom

SOURCE: Starbucks Corporation

Media Contacts

Please email your detailed inquiry and deadline for response to the following:

Global
Phone: 206 318 7100
Email: press@starbucks.com

 

Starbucks announces its first single-origin Reserve coffee from India now available for a limited time

Starbucks announces its first single-origin Reserve coffee from India now available for a limited time
Starbucks announces its first single-origin Reserve coffee from India now available for a limited time

 

Seattle, 2016-Nov-12 — /EPR Retail News/ — The Nullore Estate in India, owned by Tata Coffee Limited, is one of the largest arabica plantations in the Coorg coffee growing region, and it’s where Starbucks sourced its first single-origin Reserve coffee from India.

Starbucks Reserve® India Tata Nullore Estate is available for a limited time at Starbucks Reserve® Roastery and Tasting Room in Seattle, Washington. It is also offered in select Starbucks stores across the U.S. while supplies last.

It took several months to cultivate Starbucks Reserve® India Tata Nullore Estate, which was isolated from the regular estate coffees, handpicked and sun-dried prior to roasting. As a small-batch coffee, only limited quantities are available.

“This coffee is the perfect complement to our existing line-up of Starbucks Reserve® coffees,” said Andrew Linnemann, Starbucks vice president, Global Coffee Quality. “It’s a sublime coffee with sweetness, chocolatey notes and a creamy mouthfeel with the perfect balance of flavor and character.”

Starbucks Reserve® coffees are a line of premium, one-of-a-kind small batch coffees sourced from small coffee-growing regions in Latin America, Africa and Asia Pacific. These coffees are roasted at the Starbucks Reserve® Roastery and Tasting Room.

“Our Starbucks Reserve coffee program is all about firsts,” said Linnemann. “It’s about connecting people with coffees they’ve heard about but never had a chance to try or exposing them to a coffee they didn’t know exists. We’re excited to share Starbucks Reserve® India Tata Nullore Estate with our customers.”

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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