- Starbucks announces its first single-origin Reserve coffee from India now available for a limited time
Seattle, 2016-Nov-12 — /EPR Retail News/ — The Nullore Estate in India, owned by Tata Coffee Limited, is one of the largest arabica plantations in the Coorg coffee growing region, and it’s where Starbucks sourced its first single-origin Reserve coffee from India.
Starbucks Reserve® India Tata Nullore Estate is available for a limited time at Starbucks Reserve® Roastery and Tasting Room in Seattle, Washington. It is also offered in select Starbucks stores across the U.S. while supplies last.
It took several months to cultivate Starbucks Reserve® India Tata Nullore Estate, which was isolated from the regular estate coffees, handpicked and sun-dried prior to roasting. As a small-batch coffee, only limited quantities are available.
“This coffee is the perfect complement to our existing line-up of Starbucks Reserve® coffees,” said Andrew Linnemann, Starbucks vice president, Global Coffee Quality. “It’s a sublime coffee with sweetness, chocolatey notes and a creamy mouthfeel with the perfect balance of flavor and character.”
Starbucks Reserve® coffees are a line of premium, one-of-a-kind small batch coffees sourced from small coffee-growing regions in Latin America, Africa and Asia Pacific. These coffees are roasted at the Starbucks Reserve® Roastery and Tasting Room.
“Our Starbucks Reserve coffee program is all about firsts,” said Linnemann. “It’s about connecting people with coffees they’ve heard about but never had a chance to try or exposing them to a coffee they didn’t know exists. We’re excited to share Starbucks Reserve® India Tata Nullore Estate with our customers.”
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