Kesko seeks new digital talents for its K Digital unit

Last summer’s recruitment of 50 digital talents continues as Kesko now recruits nearly 20 new digital experts.

HELSINKI, 2016-Nov-08 — /EPR Retail News/ — Kesko is employing different digital business experts in new jobs. New talent is sought for web, marketing and business analytics, targeted marketing, programmatic buying, Plussa concept development and customer service as well as project management.

The K Digital unit supports the digitisation of business operations in the K-Group’s strategic growth areas and its operations are based on the customer and data. The focus areas are management by data and targeted marketing. The renewal of Plussa towards the most personally rewarding customer loyalty scheme continues in the form of, for example, better acknowledgement of customers who concentrate their purchases and the expansion of the Plussa cooperation network.

K-Group is building customer experience into superior competitive advantage

The K-Group’s strategic objective is to provide the K-Group’s customers with the best digital services. High-quality, multi-channel digital services help strengthen the customer experience and the competitiveness of the K-Group’s business operations.

“As a centre of expertise, our unit plays an important part in promoting the change of the entire K-Group. We offer interesting challenges and the opportunity to influence for digital business professionals,” says Kesko’s Chief Digital Officer Anni Ronkainen.

Leveraging customer data gives significant competitive advantage. The K-Group develops the customer experience by making use of the possibilities of digital marketing as well as mobile and online services.

“We have the privilege of witnessing the digital transition. Witnessing how technology changes the world and improves the quality of life for even billions of people. No similar transition will take place during our lifetimes. The work we do in the K-Group influences the daily lives of all Finnish people. That keeps our attitude humble,” says Ronkainen.

The about 45,000 exceptionally nice people of the K-Group work daily to make shopping fun for customers in our stores in the Nordic countries, the Baltic countries, Poland, Russia and Belarus. We help our more than 1,500 stores serve their customers in the grocery trade, the building and technical trade, and the car trade. We do our work with a big heart while paying attention to society and the environment. We are already the most responsible food retailer in the world and always eager to try out something new. We are doing this to offer good choices both on the shelves of the local stores and online.

Further information:
Chief Digital Officer
Anni Ronkainen
Kesko Corporation
tel. +358 105 322 259

Source:  Kesko

Kesko names Google’s Country Manager Finland Anni Ronkainen Chief Digital Officer and Group Management Board member

Anni Ronkainen, Google’s Country Manager Finland, appointed Kesko’s Chief Digital Officer and Group Management Board member

HELSINKI, FINLAND, 2015-1-27 — /EPR Retail News/ — M.Sc. (Econ.) Anni Ronkainen, 48, who has been Google’s Country Manager Finland since 2009, has been appointed Kesko’s Chief Digital Officer, responsible for business development, digital business environment and marketing, and a member of the Group Management Board.

Before taking the position of Country Manager, Anni Ronkainen acted as Industry Head  with responsibility for large-scale customers at Google. She has also been the CEO of the McCann Helsinki Group advertising agency and the Business Group Director of Satama Finland Oy which focused on digital media and business solutions.

“Anni Ronkainen will bring global-level digital business knowledge and marketing expertise to Kesko. The digitalisation of retail trade is a strategically important part of our business development  and I’m very pleased that Anni will join our Group Management Board and complement it in these competence areas,” says Kesko’s President and CEO Mikko Helander.

Anni Ronkainen will join Kesko Corporation on 20 April 2015 at the latest.

Further information:
President and CEO Mikko Helander, Kesko Corporation, tel. +358 10 53 22301

Kesko Corporation

Merja Haverinen
Vice President, Group Communications

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