Last summer’s recruitment of 50 digital talents continues as Kesko now recruits nearly 20 new digital experts.
HELSINKI, 2016-Nov-08 — /EPR Retail News/ — Kesko is employing different digital business experts in new jobs. New talent is sought for web, marketing and business analytics, targeted marketing, programmatic buying, Plussa concept development and customer service as well as project management.
The K Digital unit supports the digitisation of business operations in the K-Group’s strategic growth areas and its operations are based on the customer and data. The focus areas are management by data and targeted marketing. The renewal of Plussa towards the most personally rewarding customer loyalty scheme continues in the form of, for example, better acknowledgement of customers who concentrate their purchases and the expansion of the Plussa cooperation network.
K-Group is building customer experience into superior competitive advantage
The K-Group’s strategic objective is to provide the K-Group’s customers with the best digital services. High-quality, multi-channel digital services help strengthen the customer experience and the competitiveness of the K-Group’s business operations.
“As a centre of expertise, our unit plays an important part in promoting the change of the entire K-Group. We offer interesting challenges and the opportunity to influence for digital business professionals,” says Kesko’s Chief Digital Officer Anni Ronkainen.
Leveraging customer data gives significant competitive advantage. The K-Group develops the customer experience by making use of the possibilities of digital marketing as well as mobile and online services.
“We have the privilege of witnessing the digital transition. Witnessing how technology changes the world and improves the quality of life for even billions of people. No similar transition will take place during our lifetimes. The work we do in the K-Group influences the daily lives of all Finnish people. That keeps our attitude humble,” says Ronkainen.
The about 45,000 exceptionally nice people of the K-Group work daily to make shopping fun for customers in our stores in the Nordic countries, the Baltic countries, Poland, Russia and Belarus. We help our more than 1,500 stores serve their customers in the grocery trade, the building and technical trade, and the car trade. We do our work with a big heart while paying attention to society and the environment. We are already the most responsible food retailer in the world and always eager to try out something new. We are doing this to offer good choices both on the shelves of the local stores and online. www.kesko.fi
Chief Digital Officer
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