Customers in the U.S. now have new lighter-roast brewed coffee to discover with 2017 Starbucks® Blonde Roast Limited-Edition

Customers in the U.S. now have new lighter-roast brewed coffee to discover with 2017 Starbucks® Blonde Roast Limited-Edition

 

Seattle, 2017-Apr-07 — /EPR Retail News/ — Starbucks first opened its doors as a coffee roaster in 1971, quickly making its mark with its medium- and dark-roasted coffees. But its master roasters have never shied away from the full roast spectrum – and in 2012 introduced Starbucks® Blonde Roast, its shorter roast time bringing out softer, more mellow coffee flavors.

“Blonde Roast isn’t just the same coffee roasted lighter,” said Anthony Carroll, senior manager of coffee quality. “Each coffee bean requires a balance of temperature and time to reach its individual peak of aroma, acidity, body and flavor.”

Customers in the United States now have a new lighter-roast brewed coffee to discover with 2017 Starbucks® Blonde Roast Ltd., available for a limited time. The blend was recently introduced to Canada as Starbucks Blonde® Espresso as a second core espresso option and quickly gained a loyal following.

“We first set out to create a blonde roast that would bring out the lighter side of espresso beverages,” Carroll said. “To our surprise, the recipe was also exceptional as a brewed coffee with its creamy body and bright sweetness.”

The result is a balanced blend of Latin American coffees, which give it a round, smooth body, and East African beans with complex acidity and citrus notes.

“We found that it was both a great, lighter profile for espresso beverages and the perfect juicy, lush and verdant brewed option for spring,” Carroll said.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Starbucks® launches Blonde® Espresso Roast in Canada

Starbucks® launches Blonde® Espresso Roast in Canada

 

Seattle, 2017-Feb-16 — /EPR Retail News/ — Since 1975, the signature Starbucks® Espresso Roast has been at the heart of Starbucks® handcrafted espresso beverages, known for its intense, caramelly flavor.

Starting today (February 15) customers in Canada can experience a new twist on classic beverages with Starbucks® Blonde® Espresso Roast as a second core espresso option. The new espresso offers beverages a lighter roast that provides a balanced and sweet flavor with a smooth, creamy mouthfeel.

Starbucks Coffee specialist Anthony Carroll was part of the team that created the new espresso, a unique blend of Latin American and African coffee beans roasted to bring out the lighter side of espresso. Blonde Espresso is also a delicious option for iced espresso beverages, creating smooth, balanced drinks.

“With our signature Starbucks Espresso, the caramelly roast comes through in the beverage while Blonde Espresso is a sweeter, gentler flavor,” Carroll said. “It’s a great way to invite new espresso drinkers to try our beverages, while also offering our seasoned coffee drinkers a way to experience our beverages in a new way.”

Customers in participating stores in Canada can request Blonde Espresso with any handcrafted espresso beverage, including:

Starbucks® Blonde® Vanilla Latte

Starbucks® Blonde® Vanilla Latte is a smooth and creamy beverage with subtle sweetness.

Starbucks® Blonde® Latte Macchiato

Free-poured steamed milk marked with slowly poured Starbucks® Blonde espresso shots, adding one extra shot to each size, for full espresso flavor.

Iced Starbucks® Blonde® Almondmilk Vanilla Latte

Starbucks® Blonde Espresso Roast, cold Almondmilk and Vanilla syrup, served over ice.

Customers in Canada have embraced Starbucks Blonde Roast coffee since it first launched in 2010, including Starbucks® Willow Blend® and Starbucks True North Blend® (known as Starbucks® Veranda Blend® outside Canada). It is available as whole-bean packaged coffee, K-Cup® Pods, Verismo® Pods and VIA Instant®.

Media Contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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The new Verismo® System by Starbucks available for preorder on Verismo.com

Seattle, 2016-Oct-22 — /EPR Retail News/ — It started with the bean. When Paul Camera, director of Global Equipment Development for Starbucks, began work on the next generation for the Verismo® System by Starbucks, he first reached out to Anthony Carroll on the Starbucks coffee team.

“We always start by working with the coffee team to understand the flavor profile they are looking for,” Camera said. “Then it’s up to us to develop a machine that best expresses the flavor of each coffee blend.”

Carroll said the espresso should be assertive, with a caramelly sweetness in the cup. Brewed coffee should have balanced, distinct flavors. “House Blend always has to have balance, while Pike Place Roast should be smooth and subtle,” Carroll said. “You should be able to instantly recognize the coffee as Starbucks.”

Customers can experience the result of a collaboration between Starbucks coffee team and equipment developers with the new Verismo® System by Starbucks. The new system is on sale at participating stores in the U.S. and Canada, and online at Verisimo.com. The single-serve system delivers a premium Starbucks brewed coffee and espresso experience, which includes the Verismo® V Brewer, Verismo® Milk Frother and an expanded selection of Verismo® pods.

The Verismo V System uses dual-pressure Swiss engineering to bring deep flavor, rich crema and the complexity of coffee served in Starbucks cafés. The new Verismo V Brewer offers a sleek updated design featuring:

  • A larger cup of brewed coffee (now 10 fluid ounces)
  • Quieter operation
  • Adjustable drip tray that can accommodate a variety of mug sizes
  • A larger water reservoir conveniently located on the side of the brewer.
  • Quick heat up, in only 15 seconds

Complementing the Verismo V Brewer is the Verismo® Milk Frother, which customers can use to create rich hot or cold foam for a range of espresso beverages – from creamy caffè lattes to cappuccinos.

Customers have even more choices in brewed and espresso Verismo coffee pods available at Starbucks stores. Customers can now find Colombia Nariño espresso, Ethiopia Yirgacheffe espresso and Decaf Pike Place® Roast brewed coffee at participating Starbucks locations in the U.S. and Canada.

“I love the coffee quality and convenience together. It’s really unmatched,” Carroll said.

About the Verismo System by Starbucks

Customers can purchase the Verismo System at the “Everyday Bundle” price of $179. The package includes a Verismo V Brewer, Verismo Milk Frother and free 12-count box of Verismo pods of choice. The Verismo Brewer is available for $149 and the Verismo Milk Frother is available for $59 online and at select Starbucks stores in the U.S. and Canada beginning October 21.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks