- Starbucks® launches Blonde® Espresso Roast in Canada
Seattle, 2017-Feb-16 — /EPR Retail News/ — Since 1975, the signature Starbucks® Espresso Roast has been at the heart of Starbucks® handcrafted espresso beverages, known for its intense, caramelly flavor.
Starting today (February 15) customers in Canada can experience a new twist on classic beverages with Starbucks® Blonde® Espresso Roast as a second core espresso option. The new espresso offers beverages a lighter roast that provides a balanced and sweet flavor with a smooth, creamy mouthfeel.
Starbucks Coffee specialist Anthony Carroll was part of the team that created the new espresso, a unique blend of Latin American and African coffee beans roasted to bring out the lighter side of espresso. Blonde Espresso is also a delicious option for iced espresso beverages, creating smooth, balanced drinks.
“With our signature Starbucks Espresso, the caramelly roast comes through in the beverage while Blonde Espresso is a sweeter, gentler flavor,” Carroll said. “It’s a great way to invite new espresso drinkers to try our beverages, while also offering our seasoned coffee drinkers a way to experience our beverages in a new way.”
Customers in participating stores in Canada can request Blonde Espresso with any handcrafted espresso beverage, including:
Starbucks® Blonde® Vanilla Latte
Starbucks® Blonde® Vanilla Latte is a smooth and creamy beverage with subtle sweetness.
Starbucks® Blonde® Latte Macchiato
Free-poured steamed milk marked with slowly poured Starbucks® Blonde espresso shots, adding one extra shot to each size, for full espresso flavor.
Iced Starbucks® Blonde® Almondmilk Vanilla Latte
Starbucks® Blonde Espresso Roast, cold Almondmilk and Vanilla syrup, served over ice.
Customers in Canada have embraced Starbucks Blonde Roast coffee since it first launched in 2010, including Starbucks® Willow Blend® and Starbucks True North Blend® (known as Starbucks® Veranda Blend® outside Canada). It is available as whole-bean packaged coffee, K-Cup® Pods, Verismo® Pods and VIA Instant®.
Media Contact:
Global
Phone: 206 318 7100
Email: press@starbucks.com
Source: Starbucks
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