abercrombie kids announces partnership with aquariums across the US for its spring campaign ‘everybody can go on a sea-venture’

abercrombie kids announces partnership with aquariums across the US for its spring campaign ‘everybody can go on a sea-venture’


NEW ALBANY, Ohio, 2018-Feb-03 — /EPR Retail News/ — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE:ANF), is passionate about enabling a sense of adventure and inspiring kids to learn through play and exploration.  In connection with its spring campaign ‘everybody can go on a sea-venture’ the brand is excited to launch a partnership with three of the most visited aquariums across the US: Aquarium of the Pacific in Long Beach, California, Georgia Aquarium in Atlanta, Georgia, and Shedd Aquarium in Chicago, Illinois.

The campaign, which aims to bring to life the idea of sea-venture both on land and at sea, will include unique experiences on site at each aquarium centered around exploration and education. Additionally, the brand will host local store events in each market, where customers will have the opportunity to meet an aquatic animal and enjoy special offers at the abercrombie kids locations.

At abercrombie kids, the team keeps the sense of adventure and play at the heart of everything it does, including through the clothes it designs, which are “made for play”, with details such as reinforced knees and added stretch. This same sentiment is applied to every area of the brand, as it looks to provide engaging content and experiences that inspire that same sense of adventure.

For more details on the specific events in each market, visit the links below:

Aquarium of the Pacific, Long Beach, California

  • The abercrombie kids store event is being held at Glendale Galleria Mall on Sunday, February 4th, 11 am-2 pm. Learn more!
  • Check out more information HERE on the Member Activity Night at the Aquarium of the Pacific, happening February 1st and 2nd

Georgia Aquarium, Atlanta, Georgia

  • The abercrombie kids store event is being held at the Mall of Georgia on Sunday, March 18th, 12 pm-3 pm. Learn More!
  • Check out more information HERE on Georgia Aquarium’s Sleep Under the Sea program. abercrombie kids will be offering an exclusive experience available for A&F Club Members

Shedd Aquarium, Chicago, Illinois

  • The abercrombie kids store event is being held at Woodfield Mall on Sunday, February 18th, 11 am-2 pm Learn More!
  • Check out more information HERE on Shedd Aquarium’s extraordinary experiences!

“We are excited for abercrombie kids to be partnering with these three acclaimed aquariums. We all want to inspire adventure and curiosity in children, and we look forward to seeing that come to life by sharing these unique experiences and events with our customers,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids.

In addition to the events and to support the aquariums, customers are encouraged to round-up their purchase to the nearest dollar in all US abercrombie kids stores, from now through April 2018.  100% of the funds will support the aquariums, their aquatic animals, and their conservation efforts.

About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14.  Its products are “made for play” — tough enough to stand up to everyday adventures, while never compromising comfort, softness, or safety.  abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE:ANF), is sold through approximately 70 stores and www.abercrombie.com globally.

About Aquarium of the Pacific:
The nonprofit Aquarium of the Pacific is a community gathering place where diverse cultures and the arts are celebrated and where important challenges facing our planet are explored by scientists, policymakers, and stakeholders in search of sustainable solutions. Home to more than 11,000 animals, Aquarium exhibits include the FROGS: Dazzling and Disappearing, the interactive Shark Lagoon, and June Keyes Penguin Habitat. Beyond its animal exhibits, the Aquarium offers educational programs for people of all ages and citizen science conservation programs that help animals from endangered sea turtles to species inhabiting local wetlands. The Aquarium won a 2015 Travelers’ Choice Award for Aquariums, as awarded by TripAdvisor® travelers, and the 2017 TripAdvisor® Certificate of Excellence. The Aquarium offers memberships with unlimited FREE admission for 12 months, VIP Entrance, and other special benefits. For more information, please visit aquariumofpacific.org or call 562-590-3100.

About Georgia Aquarium:
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its seven major galleries. For more information, visit georgiaaquarium.org

About Shedd Aquarium:
John G. Shedd Aquarium in Chicago sparks compassion, curiosity and conservation for the aquatic animal world. Home to 32,000 aquatic animals representing 1,500 species of fishes, reptiles, amphibians, invertebrates, birds and mammals from waters around the globe, Shedd is a recognized leader in animal care, conservation education and research. An accredited member of the Association of Zoos & Aquariums (AZA) and the first U.S. aquarium to be awarded the Humane Certified™ certification mark for the care and welfare of its animals by American Humane, the organization is an affiliate of the Smithsonian Institution and is supported by the people of Chicago, the State of Illinois and the Chicago Park District. www.sheddaquarium.org

Media Contact:
Mackenzie Gusweiler
Abercrombie & Fitch
(614) 283-6192

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877

Source: Abercrombie & Fitch Company/globenewswire


Swallow Aquatics Now Carrying New Products That Dramatically Simplify Pond And Aquarium Water Care

Water hobbyists have long found their biggest challenge to be keeping algae and cloudy water from ruining ponds, fountains and aquariums. Maintaining clear water traditionally involves an endless cycle of testing, measuring and chemical dispensing in response to green water and unwelcome biological activity. Now, Swallow Aquatics is offering a new eco-friendly, easy to use product which solves many of these problems.

PURE POND is an award-winning formula from Evolution Aqua that has been proven to pack a huge punch in the battle to keep pond water clear and healthy. The product does not rely on dangerous chemical intervention, a comfort to pond owners everywhere. Instead, PURE POND delivers billions of beneficial bacteria and enzymes which regulate the ammonia-to-nitrite cycle in order to control algae bloom and water clouding.

The product consists of little biodegradable balls which can be added every month to any pond or water feature, including Koi and ornamental ponds. Beneficial organisms are delivered through the pellets, working along with pond pumps to support the breakdown of organic waste and chemicals. The process prevents cloudy pond water and enhances the water’s health. At the 2010 Aqua Show, the UK ‘s premiere water gardening and trade event, PURE POND was even voted the “Best Water Gardening Product of the Year.”

Evolution Aqua also recently added PURE POND Bomb and PURE POND Aquarium to the product range. PURE POND Bomb is a fast-acting version of PURE POND and PURE Aquarium is a clear water solution for fresh water and tropical fish tanks.

Nick Seaby, Managing Director of Swallow Aquatics UK, had this to say about the little award-winning balls of friendly bacteria: “The PURE range of products from Evolution Aqua are a breakthrough for anyone who owns a pond or aquarium and has gone through the continual agony of trying to keep the water clear and healthy. PURE products are 100% user-friendly and extremely affordable too. The PURE range delivers so much unparalleled value for buyers that they will want to keep the products on hand all year-round.”

PURE products can simply be dropped into the water, and the beneficial organisms go to work to get rid of the peaks and valleys in ammonia and nitrites produced by the aquatic life in any water feature, keeping water shimmering and transparent. The bacteria and enzymes contained in PURE can be added to the biological stage of filtration systems and are safe for fish and aquatic plants. They can also be introduced in higher concentration during start up phases, without worry of overdose.

PURE POND is available in easy to handle delivery sizes, including packs of 500ml, 1000 ml, or 2000 ml. For larger ponds, still water ponds or ponds with traditional filtration systems, the PURE POND Bomb delivers the same fast-acting agents in an expanded size. PURE Aquarium comes in small balls, and adding one to two of the balls per 25 litres of water will help keep aquarium water crystal clear.

Swallow Aquatics is a leading provider of aquatics supplies, including aquariums, pond liners, and a full range of pet and garden products. With specialist stores in Rayleigh, East Harling, Gravesend, Colchester and Tenterden, Swallow Aquatics also covers the rest of the UK via its online store. Visit the professionals at any Swallow Aquatics store or at www.swallowaquatics.co.uk for expert advice and home deliveries.

Via EPR Network
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