Retailers to focus on mobile phone initiatives to enhance customer experience in 2017

WASHINGTON, 2017-Feb-03 — /EPR Retail News/ — Amid a seismic shift in how U.S. consumers shop, retailers are vying for time on their customers’ screens across all their devices — before, during and after a purchase. That is according to The State of Retailing Online 2017: Key Metrics, Business Objectives and Mobile report, released today (January 31, 2017) by the National Retail Federation’s Shop.org division and Forrester.

Forrester forecasted that in 2016 direct online sales totaled 11.6 percent of total U.S. retail sales ($394 billion), but digital touchpoints actually impacted an estimated 49 percent of total U.S. retail sales.

In response, this year retailers are focusing on several key areas to enhance customer experiences across all touchpoints, growing their business for the long term. For example, 54 percent of retailers note that mobile is one of their top initiatives in 2017, as are marketing (46 percent), site merchandising (42 percent) and omnichannel efforts (22 percent).

“Smartphones are driving retail sales more than ever, and retailers have found that even modest investments in mobile initiatives can result in huge returns,” NRF Vice President for Digital Retail Artemis Berry said. “This is no longer a new way to reach customers, but it has certainly become a highly effective method and one that boosts the level of customer engagement across the brand.”

Among retailers surveyed, smartphones, on average, made up 30 percent of online sales and 47 percent of online traffic, and sales made on smartphones were up an average of 65 percent year-over-year.

The study found that most retailers are foregoing flashy emerging technology such as virtual and augmented reality, and instead are investing in customer experience. Forty-five percent of retailers surveyed said mobile initiatives transformed their overall digital customer experience, and customer service topped the list of new initiatives retailers will invest in over the next year, with features like live chat offering them an opportunity to connect with their customers.

“Today’s customers are empowered with information and technology,” Forrester Vice President and Research Director Fiona Swerdlow said. “To grow, retailers know they have to operate with a customer-obsessed mindset to deliver the experiences that consumers now expect at every touchpoint. It’s about having all aspects of the business — stores, mobile, merchandising, customer service, fulfillment and more — work together to deliver total value to your customers wherever they are, at any time.”

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

NRF announces first two keynote speakers for Retail’s Digital Summit 2017 hosted by Shop.org

WASHINGTON, 2016-Oct-08 — /EPR Retail News/ — On the heels of this year’s Retail’s Digital Summit hosted by Shop.org, the National Retail Federation today (October 6, 2016) announced the first two keynote speakers for next year’s event, taking place in Los Angeles, September 25-27, 2017.

Mariam Naficy, founder and CEO of Minted, is a pioneer of consumer Internet businesses. Naficy invented Minted’s unique crowdsourced and curated marketplace model with the mission of building an e-commerce platform that continuously offers fresh goods across limitless categories. She sits on the boards of Yelp and Every Mother Counts, and was named one of the 100 Most Creative People in Business by Fast Company in 2014 and has been one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs every year since 2012.

Adam Grant is a top-rated Wharton professor and a New York Times writer on work and psychology. Grant has been recognized as one of the world’s 25 most influential management thinkers, Fortune’s 40 under 40, and Malcolm Gladwell’s favorite thinkers. He is the author of two New York Times bestselling books, “Originals” and “Give and Take,” and serves on the Lean In board and the U.S. Department of Defense Innovation Board.

“We are honored to have both Mariam and Adam join us for next year’s Retail’s Digital Summit as keynote speakers, as each will bring a unique perspective to the world of digital retail,” NRF Vice President of Digital Retail Artemis Berry said.

Shop.org, a division of the National Retail Federation, is the world’s leading community for digital retail, offering thought leadership through original research and gold standard events.

The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail.

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s  This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities and the critical role that retail plays in driving innovation.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

Shop.org announces new and enhanced programs at this year’s Retail’s Digital Summit

WASHINGTON, 2016-Sep-27 — /EPR Retail News/ — Today (September 26, 2016) Shop.org announced new and enhanced special programs at this year’s Retail’s Digital Summit, to be held Monday, Sept. 26, through Wednesday, Sept. 28, in Dallas. More than 5,000 professionals will discover new ideas, get actionable takeaways and build strong relationships with the brightest and most innovative players in the digital retail world.

The Digital Summit agenda is packed with 30+ keynotes, breakout sessions and presentations on the EXPO stage — covering topics and themes like cross-border e-commerce, customer experience, cutting-edge digital, mobile,marketing and omnichannel retail.

“We strive to offer new and unique programming at Retail’s Digital Summit each year, and are proud to offer attendees valuable learning and networking opportunities,” NRF Vice President of Digital Retail Artemis Berry said.

Outside of sessions, attendees will learn about best practices and next-level innovations during newly added networking events, EXPO breaks and other enhanced special programs to drive attendee experience, including:

  • Persona Meet-ups: There will be organized networking meet-ups for FOUR different personas at the show on the EXPO floor. These meet-ups are retail only and will allow attendees to connect with their peers that are responsible for specific functions including marketing, omnichannel and design/usability/experience.
  • Analyst Breakfast: The Digital Summit will host its first Analyst Breakfast with Forrester Research. The event has secured speakers from Google, Facebook and Pinterest and expects 100 retailers to attend this new program created to enhance the education and networking value of the show.
  • Women’s Luncheon: This lunch will bring together women working in the retail industry for exclusive content and networking at the show. Mindy Grossman will be the featured speaker at the luncheon.
  • Jason & Scot E-commerce Show: This year two top e-commerce executives — Jason Goldberg and Scot Wingo — will record live podcasts at the Digital Summit from the NRF Clubhouse on the EXPO floor.
  • Meet the Speaker: On the EXPO floor this year, attendees will have access to connect with a handful of our speakers at the show. This new program encourages networking at the show and making this large show feel personalized and all about the attendee experience. Meet the Speaker time slots are listed on the agenda and will take place in the NRF Clubhouse.
  • Pre-party, Block party and the Great Prize Giveaway
  • Post-session Chat Rooms: These intimate, free-form conversations are designed to go in depth on challenges, ideas and solutions right after our breakout sessions. Designed around peer learning, Chat Rooms are small group roundtables that actively encourage participation from each attendee. Chat rooms will be led by dozens of volunteer moderators and take place in the breakout session rooms.

Complimentary registration is available to editorial members of the news media as well as accredited retail analysts and bloggers. For more information, please visit the Digital Summit media registration page.

Shop.org, a division of the National Retail Federation, is the world’s leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail.

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities and the critical role that retail plays in driving innovation. nrf.com

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

Shop.org announces lineup of breakout sessions for Retail’s Digital Summit, Sept. 26-28, Dallas, TX

Washington, 2016-Sep-22 — /EPR Retail News/ — Today (September 20, 2016) Shop.org announced this year’s lineup of breakout sessions for Retail’s Digital Summit, to be held Monday, Sept. 26 through Wednesday, Sept. 28 in Dallas. Retail’s Digital Summit will feature tactical and comprehensive breakout sessions presented by industry experts and other business leaders, for more than 5,000 retail, e-commerce and multichannel executives in attendance.

The breakout sessions are broken down into six tracks covering almost every digital retail hot topic, providing practical takeaways and proven tactics. Highlights include:

“We are thrilled to be able to provide conference attendees the opportunity to learn from industry experts on topics that are critical to today’s dynamic retail environment,” NRF Vice President of Digital Retail Artemis Berry said. “Our goal is that they leave summit with practical skills and knowledge that they are able to implement into their current business practices so that they can continue to grow and succeed.”

Breakout Sessions schedule (in its entirety):

Tuesday, September 27
1:45 – 2:30pm

2016 Shop.org Digital Commerce Startup of the Year
Doing Well By Doing Good – How to Build Trust and Win the Modern Customer
Reinvent Your Business (and Save Retail Stores!) with Mobile: Chatbots and Location Analytics
Search: The New and the Now for 2016
When Old and New Collide: Transformation for Digital-First Commerce

3:30 – 4:15pm

Lands’ End – Elevating an Iconic Company Into a Meaningful Global Lifestyle Brand
The Big Opportunity: Discussing Strategies for Entering Emerging Markets with Calvin Klein
The Jason and Scot Show: The Shop.org Edition
Ulta Beauty’s Unconventional Growth Story: Omnichannel Expansion is a Beautiful Thing
Why Email Just Doesn’t Die – Bright Shiny Objects: What’s Sexy Now in Digital Marketing

4:15 – 5:00pm

Post-Session Chat Room – Cross-Border E-commerce
Post-Session Chat Room – Customer Experience
Post-Session Chat Room – Cutting Edge Digital
Post-Session Chat Room – Digital Marketing
Post-Session Chat Room – Omnichannel Retail

Wednesday, September 28
11:30 – 12:15pm

Best Practices: Driving Loyalty in the Age of Hypercompetition
How Boxed Wholesale is Dominating in Mobile
How to Compete and Win in China E-Commerce
How to Thrive in an Era of Constant Change

2:00 – 3:00pm

How is Mobile Changing the Omnichannel Shopper Experience? A Facebook Perspective
It’s All Connected – The Secrets of Customer Journey Mapping
Retail Innovation: Omnichannel and The Future of Personalization

Complimentary registration is available to editorial members of the news media as well as accredited retail analysts and bloggers. For more information, please visit the Digital Summit media registration page.

Shop.org, a division of the National Retail Federation, is the world’s leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail.

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF