Nordstrom launches its 2017 Anniversary Sale marketing campaign

Nordstrom launches its 2017 Anniversary Sale marketing campaign

Russell Wilson, Ashley Graham, Taye Diggs And More Team Up With Nordstrom To Celebrate The Retailer’s One-Of-A-Kind Anniversary Sale

SEATTLE, 2017-Jun-28 — /EPR Retail News/ — Leading fashion specialty retailer Nordstrom, Inc. announced the launch of its 2017 Anniversary Sale marketing campaign, which debuts today in the U.S. and Canada. The company partnered with six artists, designers and stylemakers as brand ambassadors for the sale, which takes place from July 21 through August 6.

Anniversary Ambassadors include Russell Wilson, co-founder of Good Man Brand, entrepreneur, Super Bowl Champion and Franchise NFL Quarterback; Ashley Graham, model, body activist, author and designer of Ashley Graham lingerie; actor, singer, dancer and author Taye Diggs; actress and aspiring recluse Hana Mae Lee; choreographer and dancer Keone Madrid (with wife and dance partner, Mari); and artist and textile designer Kindah Khalidy.

The company looked for a diverse group of individuals who are renowned in their field, passionate about what they do and thought would appeal to customers.

The Nordstrom Anniversary Sale originated in the 1960’s and is the company’s biggest event of the year featuring brand-new merchandise for men, women and kids at super-sale prices for a limited time – prices go back up after two weeks.

“Our Anniversary Sale is one of the most exciting Nordstrom events of the year for our customers” said Nordstrom Executive Vice President and Chief Marketing Officer Scott Meden. “It’s a sale like no other. We’re thrilled to make it come to life with this campaign, and to showcase new arrivals from our hottest fashion brands in partnership with our ambassadors.”

The campaign will feature sale picks from brand ambassadors in the Anniversary Sale catalog and online at The campaign was shot in-house and also includes videos that will be posted on and the retailer’s social platforms. Advertising components include digital, print, out of home, as well as store windows and in-store displays.

“I love the Nordstrom Anniversary Sale because you can find all of the quality brands you love at such great prices,” said Nordstrom Anniversary Sale Ambassador Ashley Graham. “I like to shop investment pieces, like designer bags and shoes, and it’s also a great time to stock up on well-fitting bras because they are the foundation to every outfit.”

“This year I am especially excited for the Anniversary Sale,” said Russell Wilson, Nordstrom Anniversary Sale Ambassador. “Shopping at Nordstrom is always fun and easy, and who doesn’t love finding the newest styles of the season. What an honor for Good Man Brand to have been selected to be a part of this event alongside some the best and biggest brands in the world.”

To view additional images, videos and interviews with all six Nordstrom Anniversary Sale ambassadors, visit and

Nordstrom first launched its Anniversary Sale brand ambassador campaign in 2016 and featured actress and designer, Melissa McCarthy; Dallas Wings point guard, All-Star player Skylar Diggins; actor, artist and activist, Rhi Blossom; activist and founding editor of SUNU: Journal of African Affairs, Critical Thought + Aesthetics Amy Sall; Australian model Fernanda Ly; YouTube star Joey Graceffa and musician Jon Batiste.

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through, and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at and its seven clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

SOURCE Nordstrom, Inc.


Anya Pavlovic
Nordstrom, Inc.

Nicki Minaj: Partnering with H&M has been an incredible and unique experience

Nicki Minaj: Partnering with H&M has been an incredible and unique experience


H&M designed custom looks for Nicki Minaj, Future, Ashley Graham, Joe Jonas, Jourdan Dunn, Sasha Lane and Stella Maxwell for the 2017 Metropolitan Museum of Art Costume Institute Benefit.

STOCKHOLM, Sweden, 2017-May-02 — /EPR Retail News/ — Inspired by this year’s Costume Institute exhibition Rei Kawakubo/Comme des Garçons: Art of the In-Between, the H&M design team created one-of-a-kind looks that explored many of Kawakubo’s recurring themes. These included deconstruction, subverted tradition and asymmetry, mixed with the charm of bows, flowers and polka dots, with each look made especially for this exclusive evening of fashion. Attending the Costume Institute Benefit for the third year in a row, H&M was particularly pleased with this year’s theme having collaborated with Comme des Garçons for its 2008 H&M designer collection.

“It has been our honour at H&M to create these looks inspired by Rei Kawakubo/Comme des Garçons, one of fashion’s most important and influential designers. Each H&M look has been entirely custom-made, with both Kawakubo’s creative world and the style of our guests in mind,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

“Partnering with H&M has been an incredible and unique experience. The look we have created is so special to me and I’m looking forward to sharing this moment with everyone. Together with the H&M design team, we embodied the theme; from the dramatic train to Kawakubo’s face. it’s truly inspiring!” Nicki Minaj

“It’s been such a wonderful experience with H&M for my first Met Gala. I have loved collaborating with them every step of the way and I can’t wait to show off my dress. It’s everything I could have ever dreamed of!” said Ashley Graham.

“I always love wearing H&M, so it’s been an amazing experience to have H&M create this one-off look just for me. The tailoring is sharp and perfect for this special night, and it’s all so effortless,” said Joe Jonas.

Rapper and singer ‪Nicki Minaj‪ wore a sheer tulle gown with a long train in raw-edged silk taffeta, featuring extravagant black vinyl roses trapped at the hem and beneath the train. The dress was held by an off-the-shoulder silk duchesse kimono top, its leather Obi belt featuring a mask of the face of Kawakubo. The train was decorated with rays of black and red, with one red Swarovski crystal ray extending to the front.

Rapper Future was dressed in a slim-fitted black tail-coat made from organic silk, TENCEL® and wool, its back embellished with a hand-embroidered black skull with a red Swarowski crystal heart. He wore it with a dark navy shirt in organic silk and a bow tie.

Model Ashley Graham wore a corset dress influenced by Kawakubo’s interest in revealing the inner workings of garments. An off-white corset was subtly deconstructed, while a long red silk skirt was boned and fastened by hook-and-eyes, both decorated with exuberant ruffles of dark red silk organza.

Model Jourdan Dunn wore a body-skimming dress that played with the theme of deconstructing and subverting traditional garments. A top of off-white silk taffeta shirting appeared as if falling off a calico bodice, its skirt of deconstructed navy pinstripe suiting that was cut asymmetrically and into bows.

Actress Sasha Lane wore a sheer net-like structured dress embellished with various sizes of polka dots, one of Kawakubo’s key motifs. The dress was held by a sheer, boned upper body with black Swarovski crystals, the playful dots in tactile materials such as raffia and velvet.

Singer Joe Jonas was dressed in a deep red slim fit suit in Italian double-silk satin with black stripe and lapels. His black silk shirt was in 100% organic silk, finished with a black bowtie.

Model Stella Maxwell wore a sheer organic silk chiffon dress covered in strands of pearls. Beginning as a necklace that draped the open back, the pearls crossed the chest and formed the lines of a crinoline into the dress, before falling free to play around the body.

Watch the film here.

For more images and film, please visit our Images Gallery


Phone +46 8 796 55 00
Fax +46 8 20 99 19

Source: H&M


Lindex integrates plus sizes into its Autumn/Winter 2016 fashion concepts

Lindex integrates plus sizes into its Autumn/Winter 2016 fashion concepts
Lindex integrates plus sizes into its Autumn/Winter 2016 fashion concepts


Sweden, 2016-Sep-15 — /EPR Retail News/ — This autumn Lindex is integrating plus sizes into all its fashion concepts, as the former plus-size concept is being Generous removed. The AW16 campaign is being fronted by the plus-size models Ashley Graham and Candice Huffine.

“We want women of all sizes to feel included and that they can buy items from all our fashion concepts. This change will make our collections more inspiring and accessible to more customers. We have already received positive response from our customers, which is clear proof that our initiative is appreciated,” says Annika Hedin, Lindex Head of Design.

The Fall Fashion Heroes campaign centres around this autumn’s 5 wardrobe heroes: the balloon sleeve sweater, the trumpet sleeve top with cowl neckline, the knitted dress, the skinny cropped trousers and the statement jean. The colour palette shifts from deep burgundy and amber tones, to a softer pastel pink.

“I think it’s fantastic that Lindex is including larger sizes in their collections. It was an incredibly powerful shoot because of the diversity of women chosen for the campaign; there was so much girl power on set”, Ashley Graham commented on the shoot.

In addition to Graham and Huffine, supermodels Alek Wek, Toni Garrn and Cora Emmanuel also front the campaign.
For more and high resolution images please visit Lindex Newsroom.

Lindex Fall Fashion Heroes will be launched in all stores and on on 22 September.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13

Source: Lindex


Forever 21 launches plus-sized activewear range with Ashley Graham

LOS ANGELES, CA, 2016-1-12 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers offering extended sizes, announces the launch of a plus-sized activewear range with American model, Ashley Graham.

The Forever 21 Plus Activewear Collection is an extension of the brand’s Activewear line and features high-tech impact attributes and anti-odor technology as well as on-trend designs, offering endless options for the woman who partakes in low-, medium-, and high-performance activity. From yoga to cycling, and running to taking on the great outdoors, the range covers all activewear apparel needs. Featured in the collection are sports bras with marble print and the words “No Days Off” repeated on a elastic band hem, stylish athletic leggings with form-fitting mesh paneling and a back-zipped welt pocket, long-sleeved hoodies with a flap-top front pocket, athletic tops cut from heathered stretch material with intricate ladder cutouts, and long-sleeved varsity style mesh tops. Key attributes of the collection include tight form fit, wicking, flat lock seams, key pockets, and a gusset design that allows functional comfort.

Forever 21 Plus Activewear Collection launches in the U.S. and on beginning Saturday, January 9, 2016.

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


Forever 21 Public Relations




Forever 21 launches plus-sized activewear range with Ashley Graham

Forever 21 launches plus-sized activewear range with Ashley Graham