ASOS brings its Same Day Delivery option to Leeds and Manchester

Same day delivery option now available in the two cities following London launch

London, 2017-Nov-22 — /EPR Retail News/ — ASOS, one of the world’s leading destinations for fashion loving 20-somethings, today (November 21st, 2017) announces that ASOS Instant, its Same Day Delivery option, is now available in Leeds and Manchester. The move follows a successful launch in London six weeks ago and comes just in time for Black Friday and the festive season.

ASOS Instant is available to customers with deliveries to selected Leeds, London and Manchester postcodes on orders placed before 10 am, Monday – Friday. It costs £9.95 and parcels will be delivered by CitySprint’s On the dot service between 6 – 10 pm on the same day. Further availability in other UK cities will follow in the new year.

“We’re excited to be extending the reach of ASOS Instant to Leeds and Manchester following its successful launch in London. It is illustrative of our commitment to exploring delivery options that provide convenience and choice for ASOS customers,” said Matt Rogers, Delivery Solutions and Returns Director, ASOS.

The ASOS approach to its customers is to offer as much choice as possible. This applies both to fashion – with more than 85,000 products on offer at any time – and delivery propositions. In the last year alone, the company introduced 200 related delivery improvements around the world. Current UK delivery options include next day delivery, Click and Collect, one-hour delivery times and free returns as standard on all ASOS orders.

ASOS Instant will be available to customers in the following Leeds postcodes: LS1, LS2, LS3, LS4, LS5, LS6, LS7, LS8, LS9, LS10, LS11, LS12, LS13, LS14, LS15, LS16, LS17, LS18, LS25, LS26, LS27, LS28, LS88, LS98, LS99 and in the following Manchester areas: M1, M2, M3, M5, M6, M9, M15, M16, M17, M25, M32, M41.

About ASOS
ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world. ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia. ASOS’s websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers* (31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories (31 August 2016: 4.7m in the UK and 7.7m internationally). *Defined as having shopped in the last twelve months as at 31 August 2017.

Source: ASOS

ASOS launches Gift Assistant that will help customers shop for Christmas gifts

London, 2017-Nov-08 — /EPR Retail News/ — ASOS is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localised mobile and web experiences.

ASOS launches a new virtual assistant via the Facebook page that will make suggestions for customers shopping Christmas gifts. The ASOS Gift Assistant is available to customers during the Christmas period in the UK and France and will use the answers to a selection of questions to make suggestions from the numerous potential presents available on site.

Available on social media, the service will have its own Facebook page where customers can click through and it is also available through advertisements on Facebook.

Based on machine learning technology, the digital assistant sifts through options by asking carefully considered questions leaving you with narrowed down choices for your gift recipient. The questions will be based on 20-something customers and include quirks like ‘What item would most likely fall out of their bag’ in order to give clever gift ideas. The service also allows you to see more products should you wish to expand your purchase further.

It will also continue the partnership with Choose Love – if a customer is left unsure – they will have the option to ‘Choose Love’ and purchase an item from the charitable range for Help Refugees where 100% of the proceeds are donated to the charity.

ASOS Gift Assistant showcases the site as a one stop shop in a new and engaging way for customer this Christmas.

About ASOS:
ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world.

ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS’s websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers1
(31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories
(31 August 2016: 4.7m in the UK and 7.7m internationally).
1 Defined as having shopped in the last twelve months as at 31 August 2017

Source: ASOS

ASOS launches “Try Before You Buy” service to UK app customers

New service brings the fitting room into your home

London, 2017-Nov-07 — /EPR Retail News/ — ASOS, one of the world’s leading destinations for fashion loving 20-somethings, today ( November 2, 2017) introduces the ability for UK app customers to try any of its 85,000 products at home and only pay for what they want to keep.

Powered by Klarna Pay Later, this new “Try Before You Buy” service is incredibly simple:
1. Choose what you’d like to try and have it delivered with any of ASOS’s fast and easy delivery options
2. Try everything on at home and decide what you would like to keep
3. Send back the items you don’t like
4. Only pay for what you keep, within 30 days of your order being dispatched – with no interest or fees

“We are constantly looking for new ways to improve the ASOS experience for our 15.4 million customers around the world,” said Nicola Thompson, Global Trading Director at ASOS. “We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

ASOS remains focused on giving its customers ultimate choice and the best experience possible. The company has taken an innovative approach to everything from technology, to fashion, to delivery and payment options. Just in the past two months alone ASOS has announced Style Match – visual search functionality; ASOS Instant – same day delivery for London customers; and ASOS make up – part of the newly relaunched Face + Body category.

To pay with Klarna Pay Later, you need to be 18 years of age and have a mobile number, email and UK residential address. Once your order has been confirmed, you’ll receive an email from Klarna with payment instructions. You’ll then have 30 days to complete the payment online, at your convenience, with no extra cost. You can pay via credit or debit card at www.klarna.com/uk. If you decide to cancel your order, Klarna will withdraw the statement once your order has been cancelled. If you return your order, a refund will be processed once it arrives back at our warehouse. For more information, please visit here.

About ASOS:
ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world. ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia. ASOS’s websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers* (31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories (31 August 2016: 4.7m in the UK and 7.7m internationally).
*Defined as having shopped in the last twelve months as at 31 August 2017

About Klarna:
It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smoooth checkout experience. Klarna now works with 70,000 merchants to offer payment solutions to more than 60 million users in Europe and North America. Klarna has 1,500 employees and is active in 18 countries.

Media contact:

press@asos.com

Source: ASOS

ASOS Magazine’s Spring Issue Talks About The Power of Knowledge

London, United Kingdom, 2017-Mar-06 — /EPR Retail News/ — KNOWLEDGE IS POWER is the theme that runs through the Spring issue of ASOS Magazine, kicking off with cover star – and Black-ish actor and humanitarian – Yara Shahidi, who’s interviewed by Gurls Talk founder and model Adwoa Aboah.

As Black-ish increases in popularity and her platform grows, Yara’s voice has become louder and stronger. Whether speaking alongside Michelle Obama on the importance of education, or discussing art’s role in activism in front of thousands of online viewers, if Yara is talking, it’s worth listening.

Then there’s Adwoa, a model whose experience of being bipolar drove her to use her voice and influence to launch a movement to ‘get girls talking’. Advocating openness, creating a space where nobody gets judged, she launched Gurls Talk last year, an online platform whose ambition is to create a community, open dialogues and remind young women that they’re not alone.

In a time when it’s never been so important to school yourself on the issues facing young people, Yara Shahidi is the head girl of hope. Adwoa Aboah heads to the actress and activist’s house to talk politics, periods, positivity and the power of fashion.

The ASOS Magazine featuring cover star Yara Shahidi launches 23 February.

To celebrate the launch of the Spring issue, Yara Shahidi and Adwoa Aboah will be discussing Knowledge Is Power, the theme of the issue, at the BFC Show Space, The Store Studios, 180 Strand on Sunday 19 February at 7:30pm. This conversation will be streamed via ASOS Facebook Live.

If you require any further information please contact Stephanie O’Reilly, ASOS Senior PR Manager, stephanieo@asos.com

EDITORS NOTES:

Yara wears ASOS Exaggerated Shoulders Organza Blouse, ASOS Skinny Polo-neck Top, ASOS Sterling Hoop Earring and ASOS Chunky Curb Chain Earrings.

Please credit photographer Cara Stricker and ASOS Magazine.

Yara’s quotes from the feature interview:

Evoking knowledge: ‘Everything I do stems from the desire to help educate. What I aim to do is help spread knowledge, so people can come to their own conclusions.’

Her role in Black-ish: ‘To be given a show on primetime TV, featuring a black family, that’s so rare. To be able to address police brutality and religion and all these topics is really important for me.’

Embracing perfection and imperfection: ‘I’ve been in so many places where I’m like, “There’s a professor, there’s someone who’s been saving the world… What am I supposed to be doing in this space?” Because it goes to your head in two ways, not just, “Oh, I’m full of myself”, but this idea that you’re not good enough, either. Embracing perfection and imperfection.’

Fashion: ‘I view fashion as a warning for what you’re in for. My outfits are like a caution sign – “Has a loud personality and will talk your ear off.”’

Hope as a woman of colour: ‘Hope is seeing my generation, and Generation Z and Generation Alpha coming after that, not having any stereotypes because they have so many more role models who broke glass ceilings for us.‘

Social media: ‘It expands your horizons to so many like-minded people – to no longer have the barrier of distance in your way, and to be able to create your community, creates this interconnectedness that hadn’t existed before.’

The magic of girls: ‘To be reminded that we are greater than ourselves, when it’s easy to go into this forever melancholy state with what’s happening in the world. I could just mope because it’s easy to do, and I catch myself doing it all the time, but I want to feel better and do better for that girl over there.’

ABOUT ASOS

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 85,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US and Europe to almost every country in the world. We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia. ASOS’s websites attracted 139 million visits during December 2016 (December 2015: 114 million) and as at 31 December 2016 it had 13.4 million active customers¹ (31 December 2015: 10.7 million), of which 4.9 million were located in the UK and 8.5 million were located in our international territories (31 December 2015: 4.2 million in the UK and 6.5 million internationally).

¹Defined as having shopped in the last twelve months stephanieo@asos.com

Contact: press@asos.com

Source: ASOS

ASOS SS17 Collection features Second Collaboration with SOKO Kenya

London, United Kingdom, 2017-Mar-06 — /EPR Retail News/ — Launching throughout the spring summer period, starting with a first hit in March, ASOS Made In Kenya is back for SS17.

This collection is the second in collaboration with African clothing workshop SOKO Kenya and is inspired by the local surroundings, incorporating designs from local wildlife and foliage into flowing maxi dresses and ruffle mini dresses. Soft and silky chiffon items in bright tropical florals are reminiscent of traditional African kangas and once again we see drawings by local primary school children turned into prints by the ASOS design team, with parrots dancing along the hems of kimonos and fabric-blocked T-shirts. Denim is introduced to the collection, upcycling deadstock garments and reworking the denim pieces with pretty chiffons and jersey panels.

SOKO Kenya, who have worked with ASOS since 2010 on the production of the ASOS Africa collection, are a Kenyan clothing manufacturer that provide fair and safe employment and training for some of the country’s poorest communities. ASOS provide ongoing practical support and employee training to help develop the SOKO Kenya brand and the team. SOKO Kenya has grown from four to 50 employees over the last six years.

All pieces from the ASOS Made In Kenya collection have been designed by the ASOS in-house team, then cut and manufactured by SOKO Kenya.

The SOKO Community Trust was set up in 2014 and works in partnership with the ASOS Foundation with an aim of providing women and men in the local Kasigau community with the practical skills and support needed to see sustainable improvement in their lives and lift them out of poverty.

ASOS Foundation and SOKO Community Trust created Stitching Academy Kenya that trains local people in garment manufacturing. The recently launched Stitching Academy Hub provides graduates with low cost access to equipment to start their own business. In 2016 we launched ‘The Pipeline Roadshow’ – a series of workshops on women’s health, family finance and eye care travelling to rural villages in the community around SOKO Kenya.

The collection will sit under ASOS’ Eco Edit flagship brand. The Eco Edit (previously the Green Room) is a section of the ASOS website where customers can find out about and buy pioneering sustainable fashion and beauty items. It’s one of the ways ASOS promotes products that are made by manufacturers and brands that sustainable business practices.

As ever, each ASOS piece in this collection is made under fair-trade principles.

Prices start at £4 for hair accessories and £70 for maxi dresses and coats.

ABOUT ASOS

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 85,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US and Europe to almost every country in the world. We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia. ASOS’s websites attracted 139 million visits during December 2016 (December 2015: 114 million) and as at 31 December 2016 it had 13.4 million active customers¹ (31 December 2015: 10.7 million), of which 4.9 million were located in the UK and 8.5 million were located in our international territories(31 December 2015: 4.2 million in the UK and 6.5 million internationally).

¹Defined as having shopped in the last twelve months

Contact: press@asos.com

Source: ASOS

ASOS collaborates with Lot, Stock and Barrel for New Capsule Collection

London, United Kingdom, 2017-Mar-06 — /EPR Retail News/ — ASOS, the global fashion destination for 20-somethings, has collaborated with US creative design studio Lot, Stock & Barrel on a capsule womenswear, menswear and unisex collection, set to launch this April.

The ASOS design team discovered Lot, Stock & Barrel during a research trip to LA. Visiting the LS&B store, which sells curated vintage pieces and offers custom embroidery, the design team were impressed by their chain-stitch embroidery technique, fun slogans and patches, and felt there was a lot of synergy between the brand and ASOS design.

The in-store process is entirely done by hand using vintage chain-stitch embroidery machines ranging from the 40s, 50s and 60s. This process not only creates a classic look and feel but also allows Lot, Stock & Barrel the flexibility to create and embroider nearly any design on site.

ASOS worked collaboratively with the LS&B team to create a series of unique designs using inspiration from some of Lot, Stock & Barrel’s most popular phrases, designs and drawings. The ASOS team designed several key pieces that are decorated with both chain-stitch and traditional embroidery, patches and slogans in LS&B’s unique style and perspective, capturing the ethos of both brands.

The collection includes slogans embroidered onto swimsuits, denim and washed-out jersey pieces. Oversized stripe shirts, mesh dresses and accessories are patched and stitched with cherries, flying doughnuts and tattoo-inspired skulls and spiders.

ABOUT ASOS

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 85,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US and Europe to almost every country in the world. We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia. ASOS’s websites attracted 139 million visits during December 2016 (December 2015: 114 million) and as at 31 December 2016 it had 13.4 million active customers¹ (31 December 2015: 10.7 million), of which 4.9 million were located in the UK and 8.5 million were located in our international territories (31 December 2015: 4.2 million in the UK and 6.5 million internationally).

¹Defined as having shopped in the last twelve months

ABOUT LOT, STOCK & BARREL

About Lot, Stock & Barrel Lot, Stock & Barrel is a Los Angeles-based design studio and retail concept. They provide specialised creative services to the retail, marketing, fashion, apparel, entertainment and hospitality industries. Founded in 2013, Lot, Stock & Barrel stems from a passion for retail, marketing, apparel and design. The team has experience spanning apparel, consulting and design industries, offering a dynamic perspective on both design and business relationships. This background offers LS&B the ability to create a unique vision as well as seamlessly execute projects from concept to completion.

Contact: press@asos.com

Source: ASOS