ASOS launches Gift Assistant that will help customers shop for Christmas gifts

London, 2017-Nov-08 — /EPR Retail News/ — ASOS is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localised mobile and web experiences.

ASOS launches a new virtual assistant via the Facebook page that will make suggestions for customers shopping Christmas gifts. The ASOS Gift Assistant is available to customers during the Christmas period in the UK and France and will use the answers to a selection of questions to make suggestions from the numerous potential presents available on site.

Available on social media, the service will have its own Facebook page where customers can click through and it is also available through advertisements on Facebook.

Based on machine learning technology, the digital assistant sifts through options by asking carefully considered questions leaving you with narrowed down choices for your gift recipient. The questions will be based on 20-something customers and include quirks like ‘What item would most likely fall out of their bag’ in order to give clever gift ideas. The service also allows you to see more products should you wish to expand your purchase further.

It will also continue the partnership with Choose Love – if a customer is left unsure – they will have the option to ‘Choose Love’ and purchase an item from the charitable range for Help Refugees where 100% of the proceeds are donated to the charity.

ASOS Gift Assistant showcases the site as a one stop shop in a new and engaging way for customer this Christmas.

About ASOS:
ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world.

ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS’s websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers1
(31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories
(31 August 2016: 4.7m in the UK and 7.7m internationally).
1 Defined as having shopped in the last twelve months as at 31 August 2017

Source: ASOS