Auchan Retail France opens its second “Cœur de nature” store in Paris

Croix Cedex, France, 2016-Sep-23 — /EPR Retail News/ — Auchan Retail France opened, on September 23, in the very heart of Paris, its second “Cœur de nature” store, specialized in 100% organic consumption.

A modern and welcoming store for everyday’s shopping, giving the customers the unique opportunity to make its shopping in an easy, quick, healthy and sweet way,Cœur de Nature proposes:

  • innovative services in organic traditionnal retail: bread baked in store all day, freshly sqeezed organic fruit juice;
  • an exceptional offer of organic products sold in bulk;
  • local and small producers honored every day : PDO organic butchery and cheese, more than 100 PDO organic wines and champagne, without sulfite or Demeter-certified;
  • local partners : egg produce from Ile-de-France, flour from the Seine & Marne region, handmade artisan soaps, aromatic herbs and infusions from the Essonne region;
  • a selection of “high level” products: gluten-free bread and appetizer, a selection of products for vegans, MSC-labelled fishery products as well as freshly squeezed fruit juice!
  • a wide range of cosmetics and food supplements to help the customers to better preserve every day their health and their well-being;
  • and finally, a committed store: some furniture in sustainable wood manufactured by French companies, 100% LED lighting, recycling of batteries and bulbs behind the cash desks.


Auchan Retail France opens its second "Cœur de nature" store in Paris
Auchan Retail France opens its second “Cœur de nature” store in Paris


Source: Auchan Holdings

Auchan Retail France and Immochan create innovative multi-media advertising agency, IMEDIA CENTER

Croix Cedex, France,  2016-Jun-20 — /EPR Retail News/ — Building on the annual flow of 420 million physical clients and 170 million connected customers, Auchan Retail France and Immochan create IMEDIA CENTER: an innovative multi-media advertising agency that offers a new way of thinking and organizing advertising campaigns in the world of retail.

Officially presented on 9 June 2016, IMEDIA CENTER is in charge of marketing communication tools offered by all Auchan Retail outlets (Auchan hypermarkets, Auchan Drive and web portals) and Immochan (shopping malls). Benefiting from all the information throughout the customer journey, IMEDIA CENTER is the first and only media that offers retail environment that is both global (as it allows to reach shoppers all along their buying journey) and 100% integrated (sourcing / data, physical and virtual channels).

“Consumers today expect more from their shopping experience. They want to be treated and live a more expanded experience. The issue is to strengthen the dialogue between advertisers and consumers beyond simple advertising while optimizing their media investments. Our ambition with IMEDIA CENTER is to offer the most effective channel to brands, the most innovative and most consistent to enhance their relationship with consumers, in an ideal situation to buy or purchase preparation. We give them the ability to be strong and structuring elements of the consumer journey, but also levers that enable rapid sales and measured performance. “Sandrine CLION, Operational Director IMEDIA CENTER

Tested since June 2015 in the Roncq shopping centre and since October on Les Saisons de Meaux, the IMEDIA CENTER offers will be deployed in 2016 to 50 commercial sites and 72 drives to reach the 1st April 2018 radiation of 121 hypermarkets 67 galleries, 102 drives and 3 e-commerce portals

SOURCE: Immochan