The newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat now available at Babies“R”Us stores nationwide and online at Babiesrus.com

Evenflo SafeMax™ Car Seat Adds to the Company’s Extensive Assortment of Innovative Baby Gear; Further Solidifying its Commitment to Keeping Kids Safe

WAYNE, NJ, 2016-01-13 — /EPR Retail News/ — Babies“R”Us® and Evenflo®, both advocates in child product safety, have come together to announce the newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat, now available at Babies“R”Us stores nationwide and online at Babiesrus.com. Designed and tested for structural integrity at energy levels approximately twice the federal crash test standard, the SafeMax™ All-in-One is the first car seat that has been dynamically rollover tested. The SafeMax™ All-in-One Car Seat is appropriate for infants and children from 5 to 120 lbs or up to 57 inches in height, in three use modes – rear facing, forward facing and booster mode.

CLICK TO TWEET: @Babiesrus partners with @Evenflo to launch the FIRST rollover tested car seat in the U.S. www.evenflo.com/rollover

“As experts in the baby product business, our mission is to make it easier for shoppers to make the best possible choices as they care for their children,” said Reg McLay, Senior Vice President, Babies“R”Us, Toys“R”Us, U.S. “We are excited to partner with Evenflo, a company that is at the forefront of baby gear safety, innovation and education, to exclusively offer our customers the new SafeMax car seat, giving parents added peace-of-mind when traveling with their precious cargo.”

“All Evenflo car seats are subjected to testing well beyond federal standards, as well as Evenflo’s Side Impact Test. And now, we are proud to once again lead the industry with the development of a dynamic rollover test,” said Ed Sofia, Vice President of Marketing, Evenflo. “We are thrilled to bring the SafeMax All-in-One Car Seat to market with Babies“R”Us, a retailer who shares our steadfast commitment to child safety.”

In addition to rollover testing, the SafeMax™ All-in-One Car Seat features an integrated steel frame to provide strength in absorbing crash forces and harness webbing to help limit head excursion and prevent ejection, as well as the following securities:

SafeZone™ Headrest: A combination of premium materials designed to absorb and dissipate crash forces, providing advanced protection where children need it most.

e3 Side Impact™ Protection: Significantly reduces side impact crash forces up to 50% through an expanded zone of protection and three layers of superior protection.

OUTLAST® Performance Fabric: This fabric balances a child’s body temperature for a safer, more peaceful ride.

ParentLink® PREMIER Service: Provides owners access to expert customer service advice, including live video installation service with a certified car seat technician.

For more information on the Evenflo SafeMax™ All-in-One Car Seat, visit Evenflo.com/Rollover.

Finding the Perfect Gear to Ensure Happy Travels
Shoppers looking for expert advice in choosing a car seat for their little one need look no further than Babiesrus.com/HappyTravels, an interactive online resource for on-the-go baby gear. First-time parents and seasoned families alike can search for items via easy-to-use filters, as well as find helpful guidance including tips and reviews, registry checklists and educational content when shopping for car seats, travel systems and strollers. Additionally, expectant parents are encouraged to visit their local Babies“R”Us store to speak with knowledgeable employees who can provide assistance in finding the right gear for any child or lifestyle, as well as offer general registry consultation.

For more resources to help keep children safe, parents and caregivers can visit Toysrus.com/Safety, the company’s dedicated safety website featuring information on industry-leading standards for products sold through “R”Us stores and websites, seasonal tips for preventing accidental injury and product recall information.

FOR MEDIA: Images, Broll, Safety Expert Soundbites and Video Collateral can be found here: https://toysrus.sharefile.com/d-s40dcc3ee6c64e338

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Evenflo
For nearly a century, Evenflo Company, Inc. has been a worldwide leader in the development of innovative infant equipment. Today, Evenflo’s product offerings include car seats, travel systems, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. Evenflo strives to make protecting and nurturing children simple and supported so that every family will have greater enjoyment raising children. As a top supplier to key retailers, the Evenflo brand name maintains 96% awareness with consumers.

Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products.

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Press Contacts:
Toys“R”Us, U.S.
Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com

Christina Thesing
Evenflo Company, Inc.
937-415-3120
Christina.Thesing@evenflo.com

Toys“R”Us lowers free shipping minimum required for online orders at Toysrus.com and Babiesrus.com from $49 to $19

New Free Shipping Offer Ranks Among the Most Competitive in the Retail Industry

WAYNE, NJ, 2015-9-11 — /EPR Retail News/ — Toys“R”Us, Inc. announced that starting Wednesday, September 9, it will lower the free shipping minimum required for online orders at Toysrus.com and Babiesrus.com from $49 to $19 (surcharges may apply on large/heavy items)*. The new free shipping threshold is the lowest the company has offered in recent history and one of the most enticing offers in the online retail space.

Click to Tweet:.@Toysrus & @Babiesrus lower free shipping minimum to $19 for online orders! www.Toysrus.com/freeshipping

“We’re constantly evaluating our offerings and listening to our customers to determine how we might enhance their online shopping experience. Based on current insights and a comprehensive review of the competitive landscape, we’ve decided to drastically lower our free shipping minimum, just in time for the holiday season,” said Matt Blonder, Vice President, e-Commerce, Toys“R”Us, U.S. “Whether busy gift-givers are searching for one of the hottest toys, a birthday present for their child’s friend or a small item to celebrate a special achievement, they can shop confidently at Toysrus.com and Babiesrus.com knowing that with just a $19 purchase, they are getting one of the best shipping deals available.”

The company also offers free delivery of online orders through its Free Store Pickup service, which enables customers to shop thousands of items available online and pick up their purchase at a local Toys“R”Us® or Babies“R”Us® store in an hour or less. In addition, Babiesrus.com will continue to offer free shipping on all baby gear items with no minimum purchase required.

With a more than $1.2 billion global e-commerce business, Toys“R”Us, Inc. has seen its online sales continue to grow. As part of the company’s ongoing transformation strategy, one of its key priorities is to optimize the e-commerce business and improve the customer experience online.

*Free shipping available only on economy shipping to street addresses in the contiguous United States. More information can be found at Toysrus.com/FreeShipping.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys atFAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

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Media Contact:
Toys“R”Us, Inc.
Alyssa Peera
973-617-5634
alyssa.peera@toyrus.com

Toys“R”Us, Inc. to bring its U.S. e-commerce operations in-house and build new platform for Toysrus.com, Babiesrus.com and FAO.com

Transformed Websites for Toysrus.com, Babiesrus.com and FAO.com Expected to Launch by the End of Summer 2016

WAYNE, NJ, 2015-7-13 — /EPR Retail News/ — Toys“R”Us, Inc. today announced plans to bring its U.S. e-commerce operations in-house, including building and managing a new platform for Toysrus.com, Babiesrus.com and FAO.com. The company expects to launch its own online platform by the end of Summer 2016.

“As part of our ‘TRU Transformation’ strategy, one of our most important priorities is to optimize our e-commerce business and significantly improve the customer experience online. To accomplish this, we believe it is in our best interest to manage and control all aspects of our e-commerce platform as we move forward,” said Fred Argir, Senior Vice President, Chief Digital Officer, Toys“R”Us, Inc. “We expect this will provide us with the flexibility needed to grow and expand in an omnichannel world, while allowing us to rapidly respond to changing customer dynamics and an ever competitive marketplace.”

Toys“R”Us, Inc. has worked with its current e-commerce platform provider since 2006. The companies will continue to work together to ensure optimal operations for the existing websites, while facilitating a seamless transition to the new platform over the course of the next year.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 865 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 735 international stores and 245 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

Forward-Looking Statements

All statements that are not historical facts in this press release, including statements about our beliefs or expectations, are forward-looking statements. These statements are subject to risks, uncertainties and other factors, including, among others, the seasonality of our business, competition in the retail industry, changes in our product distribution mix and distribution channels, general economic factors in the United States and other countries in which we conduct our business, consumer spending patterns, birth rates, our ability to implement our strategy including implementing initiatives for season, our ability to recognize cost savings, marketing strategies, the operation of our e-commerce platform, the availability of adequate financing, access to trade credit, changes in consumer preferences, changes in employment legislation, our dependence on key vendors for our merchandise, political and other developments associated with our international operations, costs of goods that we sell, labor costs, transportation costs, domestic and international events affecting the delivery of toys and other products to our stores, product safety issues including product recalls, the existence of adverse litigation, changes in laws that impact our business, our substantial level of indebtedness and related debt-service obligations, restrictions imposed by covenants in our debt agreements and other risks, uncertainties and factors set forth in our reports and documents filed with the Securities and Exchange Commission (which reports and documents should be read in conjunction with this press release). In addition, we typically earn a disproportionate part of our annual operating earnings in the fourth quarter as a result of seasonal buying patterns and these buying patterns are difficult to forecast with certainty. We believe that all forward-looking statements are based on reasonable assumptions when made; however, we caution that it is impossible to predict actual results or outcomes or the effects of risks, uncertainties or other factors on anticipated results or outcomes and that, accordingly, one should not place undue reliance on these statements. Forward-looking statements speak only as of the date they were made, and we undertake no obligation to update these statements in light of subsequent events or developments unless required by the Securities and Exchange Commission’s rules and regulations. Actual results and outcomes may differ materially from anticipated results or outcomes discussed in any forward-looking statement.

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For more information, please contact:

Toys“R”Us, Inc.
Kathleen Waugh
973-617-5888 or 646-366-8823
waughk@toysrus.com

Alyssa Peera
973-617-5634
alyssa.peera@toysrus.com