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Toys“R”Us lowers free shipping minimum required for online orders at and from $49 to $19

New Free Shipping Offer Ranks Among the Most Competitive in the Retail Industry

WAYNE, NJ, 2015-9-11 — /EPR Retail News/ — Toys“R”Us, Inc. announced that starting Wednesday, September 9, it will lower the free shipping minimum required for online orders at and from $49 to $19 (surcharges may apply on large/heavy items)*. The new free shipping threshold is the lowest the company has offered in recent history and one of the most enticing offers in the online retail space.

Click to Tweet:.@Toysrus & @Babiesrus lower free shipping minimum to $19 for online orders!

“We’re constantly evaluating our offerings and listening to our customers to determine how we might enhance their online shopping experience. Based on current insights and a comprehensive review of the competitive landscape, we’ve decided to drastically lower our free shipping minimum, just in time for the holiday season,” said Matt Blonder, Vice President, e-Commerce, Toys“R”Us, U.S. “Whether busy gift-givers are searching for one of the hottest toys, a birthday present for their child’s friend or a small item to celebrate a special achievement, they can shop confidently at and knowing that with just a $19 purchase, they are getting one of the best shipping deals available.”

The company also offers free delivery of online orders through its Free Store Pickup service, which enables customers to shop thousands of items available online and pick up their purchase at a local Toys“R”Us® or Babies“R”Us® store in an hour or less. In addition, will continue to offer free shipping on all baby gear items with no minimum purchase required.

With a more than $1.2 billion global e-commerce business, Toys“R”Us, Inc. has seen its online sales continue to grow. As part of the company’s ongoing transformation strategy, one of its key priorities is to optimize the e-commerce business and improve the customer experience online.

*Free shipping available only on economy shipping to street addresses in the contiguous United States. More information can be found at

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys With its strong portfolio of e-commerce sites including, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at, and

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Media Contact:
Toys“R”Us, Inc.
Alyssa Peera

EPR Retail News