The Greater Trade-In event returns to Babies“R”Us and Toys“R”Us®

Wayne, NJ, 2018-Feb-07 — /EPR Retail News/ — Babies“R”Us® announced today (February 5, 2018) that the company’s most-asked-about savings event will return to Babies“R”Us and Toys“R”Us® stores nationwide beginning Sunday, February 11 for loyalty members, and Friday, February 16 for all customers. The Greater Trade-In event urges caregivers to bring in their old, used, outgrown and […]

Toys”R”Us® and Babies”R”Us® announce Cyber Week 2017 from November 25 through December 1

WAYNE, NJ, 2017-Nov-27 — /EPR Retail News/ — Just when you thought the incredible holiday deals were over, Toys”R”Us® and Babies”R”Us® are providing all customers thousands of huge online deals during Cyber Week 2017 – no membership required. Beginning on Saturday, November 25 at 7:00 AM ET through Friday, December 1 at 5:00 AM ET, […]

Toys“R”Us® and Babies“R”Us® announce special military discount from November 4-11

Retailer Celebrates Military Families Nationwide with Special In-Store Savings, Partnership with Select Naval Exchange Stores and More WAYNE, NJ, 2017-Nov-06 — /EPR Retail News/ — Each year the nation pauses to thank our country’s Military members for the numerous sacrifices they and their loved ones make throughout the year. While there are no words or dollars […]

Toys“R”Us partners with Mirakl to support the creation of new online marketplace for Toys“R”Us® and Babies“R”Us®

Wayne, NJ, 2017-Sep-29 — /EPR Retail News/ — Toys“R”Us, Inc. today announced that it has entered into an agreement with Mirakl, the leading global marketplace solutions provider, to support the creation of a new online marketplace for the Toys“R”Us® and Babies“R”Us®businesses in the United States and Canada. The platform, set to launch in 2018, will enable Toys“R”Us to increase its product selection […]

Babies“R”Us® to educate families about baby safety this September

Portion of Proceeds From All Car Seats Sold at Babies”R”Us in September to Benefit Safe Kids Worldwide Wayne, NJ, 2017-Aug-29 — /EPR Retail News/ — The first big “test” of parenthood is often not even the birth, but the drive home from the hospital. That moment when a parent realizes they’re going home, alone, with […]

Babies“R”Us partners with Huggies to support the No Baby Unhugged initiative

Wayne, NJ, 2017-Jul-03 — /EPR Retail News/ — One in three U.S. parents suffer from the inability to provide fresh, clean diapers for their baby, according to a study by Huggies. To help raise awareness of the nation’s growing diaper need, Babies“R”Us is partnering with Huggies to support the No Baby Unhugged initiative to help ensure some […]

Babies“R”Us® brings The Honest Company’s products in stores and online

Family-Favorite Brand Known for its Commitment to Safe and Effective Products and On-Trend Designs is Now Available at Nation’s Leading Baby Product Retailer Wayne, NJ, 2017-Mar-30 — /EPR Retail News/ — When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers […]

Babies“R”Us hosts its popular Great Trade-In: Gear and Furniture Event through February 20

WAYNE, NJ, 2017-Jan-17 — /EPR Retail News/ — January 16, 2017 by Jessica Offerjost. I have one toddler. And for that one toddler, we’ve amassed SEVEN car seats, SIX strollers and FOUR play yards to be exact. Am I a hoarder? Maybe. But there’s my car, my husband’s, our house, the grandparents’ cars and homes…and so […]

The newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat now available at Babies“R”Us stores nationwide and online at

Evenflo SafeMax™ Car Seat Adds to the Company’s Extensive Assortment of Innovative Baby Gear; Further Solidifying its Commitment to Keeping Kids Safe WAYNE, NJ, 2016-01-13 — /EPR Retail News/ — Babies“R”Us® and Evenflo®, both advocates in child product safety, have come together to announce the newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat, […]

Babies“R”Us® to help parents celebrate little ones’ first holiday season with a series of festive events at Babies“R”Us stores

In-Store Events Feature Craft Activity, Storytime, Giveaways, Gift Ideas and More, Adding to the Magic of Little Ones’ First Holiday; Baby’s First Christmas Gift Guide Makes Gifting Easy with Solutions for Stocking Stuffers, Christmas Keepsakes and Toys for Infants at Any Stage WAYNE, NJ, 2015-10-29 — /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, […]

Baby products retailer Babies“R”Us® redesigns its namesake diaper line to better deliver on parents’ needs for their little ones

New Assortment of Diapers and Training Pants Provide Babies with Better Fit, Absorbency and Comfort WAYNE, NJ, 2015-10-3 — /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, has redesigned its namesake diaper line to better deliver on parents’ needs for their little ones. The enhanced assortment of diapers, available exclusively at Babies“R”Us, […]

Babies“R”Us® to continue its commitment to honor families of US armed forces by hosting baby showers for America’s military moms through 2016

Company Continues Support by Hosting Baby Showers for America’s Military Moms Through 2016 Wayne, NJ, 2015-5-13 — /EPR Retail News/ — Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience […]

Toys“R”Us, Inc. names Reg McLay as Senior Vice President, Babies“R”Us Business effective March 30

WAYNE, NJ, 2015-3-20 — /EPR Retail News/ — Toys“R”Us, Inc. today announced that it has named Reg McLay as Senior Vice President, Babies“R”Us Business, effective Monday, March 30. In this role, Mr. McLay will lead the Babies“R”Us merchandising team in the U.S. in driving product innovation, as well as differentiation in services and offerings across its […]

Babies“R”Us® helps parents celebrate their little ones’ very first holiday season with special series of “Baby’s First Christmas” in-store events

“Baby’s First Christmas” In-Store Events to Feature Too-Cute Activities for Babies, Plus Giveaways and Gift Suggestions to Make the Season Merry; #BRUChristmas Sweepstakes Provides an Opportunity to Win Prizes, Including a $2,500 Babies“R”Us Gift Card WAYNE, NJ, 2014-11-6— /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, is helping parents celebrate their little ones’ […]