The Greater Trade-In event returns to Babies“R”Us and Toys“R”Us®

Wayne, NJ, 2018-Feb-07 — /EPR Retail News/ — Babies“R”Us® announced today (February 5, 2018) that the company’s most-asked-about savings event will return to Babies“R”Us and Toys“R”Us® stores nationwide beginning Sunday, February 11 for loyalty members, and Friday, February 16 for all customers.

The Greater Trade-In event urges caregivers to bring in their old, used, outgrown and potentially dangerous gear and furniture items in exchange for a 25% discount on one new gear or furniture item*. New this year, shoppers looking to donate old, outgrown or gently used clothing can bring in one or more clothing items for a 25% discount on their entire purchase of clothing in store, valid through Sunday, March 18*.

Customers can now also trade in crib and toddler mattresses in exchange for a discount on hot new products like the Graco® Uno2Duo Stroller and Travel System, Babies“R”Us Next Steps Toddler Bed and more.

For customers with an “R”Us credit card, the savings get even better with a 30% discount when trading in gear, furniture or clothing in store**. No Trade-In? No problem! From Friday, February 16 through Sunday, March 18, shoppers can take advantage of a 15% discount on any one gear or furniture item at Babiesrus.com, and in-store only, shoppers will receive 15% off any one baby item**.

At Babies“R”Us stores that are undergoing liquidation, customers will be offered a 25% coupon on their trade-in which can be utilized at local participating Babies“R”Us or Toys“R”Us stores or online at Babiesrus.com, valid through March 18***.

In the spirit of giving back to those in need, Babies“R”Us will ensure clothes donated by customers during Greater Trade-In are provided to local charities across the country to help clothe children in need.

Safety for Baby, Worry Free Less for Parents 

Safety has always been the root purpose of the company’s Trade-In events – and that hasn’t changed. In the eight years of events, Babies“R”Us has removed millions of unsafe products from the market, reducing the chance for children to be injured. According to the National Highway Traffic Safety Administration (NHTSA), used car seats may appear in working condition, but if labels or parts are missing, if the seat is past the manufacturers expiration date or the seat has been involved in a vehicle accident, its safety could be compromised****. Families are encouraged to trade-in items that could be a potential danger.

To learn more about the Greater Trade-In Event, visit the company’s official blog, No Assembly Required and follow @ToysrusNews.

* Trade-in offer available in Babies “R”Us stores only. Offer not applicable at stores undergoing liquidation, coupon may be used at a non-liquidated Babies“R”Us or Toys”R”Us locations. Trade-in discount does not apply to: GEAR: Baby Jogger, Bugaboo, Clek, Cybex, Diono, Maclaren, Mifold, Peg Pérego, Stokke, Thule, walkers by Fisher-Price, VTech, Little Tikes and Kiddieland, infant carriers and clearance. FURNITURE: Clearance. CLOTHING: Converse, Adidas and Nike. Cannot be combined with any other “R”Us offer for same item or on prior purchases.Offer available in store only. Cannot be combined with any Greater-Trade In coupons. Excludes all toys, infant toys, diapers, formula, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, Baby Jogger, Baby K’Tan, Beaba, Boba, Boon Highchairs, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cybex, Diono, Ergobaby, LEGO construction ts, Lillebaby, Maclaren, Mifold, NECA (National Entertainment Collectibles Association), Nike Apparel,ntendo Switch accessories, Nintendo Switch software, Owlet, Peg Pérego, Sphero, Stokke, the Elf on the Shelf, Thule, Ugg Shoes, walkers by Fisher-Price, VTech, Little Tikes and Kiddieland, Electronic learning hardware, laptops, netbooks, tablets, video games, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, all fees, and shipping. One coupon per customer. Not valid with any other “R”Us offer for same item or on prior purchases. Must be surrendered at time of purchase. Value is forfeited if item is returned. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢.

** CREDIT CARD OFFER: Offer not applicable at stores undergoing liquidation, coupon may be used at a non-liquidated Babies“R”Us or Toys”R”Us locations. Subject to credit approval. An “R”Us Credit Card must be used as pay type. Valid 2/11 – 3/18/18 for Rewards“R‘‘Us members and 2/16 – 3/18/18 for all customers. Coupon provided in store on day of trade-in. One coupon per trade-in item. Must be surrendered at time of purchase. Value is forfeited if item is returned. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢.

**Credit Card offer: Offer not applicable at stores undergoing liquidation, coupon may be used at a non-liquidated Babies“R”Us or Toys”R”Us locations. Subject to credit approval. Cannot be combined with account opening discount or 10% off Thursday offer. An“R”Us Credit Card must be used as pay type.
*** Coupon may be redeemed at stores not going through liquidation only.
**** Used Car Seat Safety Checklist, National Highway Traffic Safety Administration

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 881 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 840 international stores and over 265 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys“R”Us

Toys”R”Us® and Babies”R”Us® announce Cyber Week 2017 from November 25 through December 1

WAYNE, NJ, 2017-Nov-27 — /EPR Retail News/ — Just when you thought the incredible holiday deals were over, Toys”R”Us® and Babies”R”Us® are providing all customers thousands of huge online deals during Cyber Week 2017 – no membership required.

Beginning on Saturday, November 25 at 7:00 AM ET through Friday, December 1 at 5:00 AM ET, holiday bargain hunters looking for the best offers on the go or from the comfort of their own homes can enjoy 15% off site-wide on Cyber Monday*, as well as additional deals throughout the week, including 25% off all Hasbro games** and 60% off all regular-priced Carter’s clothes, accessories and shoes.***

Customers that don’t want to wait for their items or have them delivered where kids can sneak a peek can take advantage of the deals and Buy Online, Pickup In-Store throughout the week.

Additionally, starting Sunday, November 26, Toys”R”Us stores nationwide will receive additional inventory of the hottest toys of the season, including Fingerlings, SNES Classic, Luvabella and Nintendo Switch.****

For more information about the deals, discounts and inventory drops, visit the official Toys”R”Us blog, No Assembly Required or follow on social @ToysRUs and @BabiesRUs.

*Excludes diapers, formula, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, BabyHome, Baby Jogger, Baby K’Tan, Beaba, BOB, Boba, Boon Highchairs, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Bumbleride, Canaima Outdoors, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cosatto, Cybex, Diono, Ergobaby, Halo Bassinest, Inglesina, Joovy, LEGO construction sets, Lillebaby, Maclaren, Mamas & Papas, Mifold, Mountain Buggy, NECA (National Entertainment Collectibles Association), Nike Apparel, Owlet, Peg Pérego, Phil & Teds, Sphero, Stokke, The Elf on the Shelf, Thule, Ugg Shoes, electronic learning hardware, laptops, netbooks, tablets, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, Special Orders, all fees, and shipping.

**Offer available online only. Valid 11/28-11/30.
***Offer available online only and excludes clearance items. Valid 11/28-11/30.
****Available in-store only while limited supplies last. Quantity one per customer.

About Toys”R”Us, Inc.
Toys”R”Us, Inc, champion of play and parents’ best friend, offers a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys”R”Us and Babies”R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys”R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys”R”Us Children’s Fund, a public charity affiliated with Toys”R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys”R”Us, Inc.

Toys“R”Us® and Babies“R”Us® announce special military discount from November 4-11

Retailer Celebrates Military Families Nationwide with Special In-Store Savings, Partnership with Select Naval Exchange Stores and More

WAYNE, NJ, 2017-Nov-06 — /EPR Retail News/ — Each year the nation pauses to thank our country’s Military members for the numerous sacrifices they and their loved ones make throughout the year. While there are no words or dollars that can make up for the time away, Toys“R”Us® and Babies“R”Us®, is announcing today a special military discount – as a way to demonstrate our appreciation for our country’s service men and women. Customers with a valid Military identification card will receive 15% off in-store purchases* from Saturday, November 4 through Saturday, November 11.

All military personnel – active, retirees, reservists and dependents – can get a head start holiday shopping and enjoy this sale to check-off those must-have hot toys for the little ones in their life. Forgot to print the emailed coupon? No worries, stores will have coupons available at check-out for qualifying customers to redeem.

“As a former Marine, I understand and appreciate what it means to serve your country, as do the hundreds of veterans who work for our company,” said Mark Johnson, Executive Vice President, U.S. Marketplace Operations, Toys“R”Us and Babies“R”Us. “This is a great opportunity for us to do a little something extra to support and show our deep gratitude to the millions of military members (current and retired) and their children, particularly during a time of year where we are all so focused on families.”

Each year, Toys“R”Us hires thousands of U.S. veterans, while also supporting our team members who have been deployed overseas or domestically. To make it even easier for men and women in uniform to shop with us, Toys“R”Us recently launched a test with the Naval Exchange Stores (Nexcom) to stock shelves with toys from our exclusive science education product line, at locations in Virginia, Hawaii and California. Military stationed at Fort Bliss Military base in El Paso, Texas also have a Toys“R”Us express store located on the base.

For the past 14 years, Toys“R”Us has also been the number one corporate partner for the Marine Corps Foundation’s Toys for Tots program. Each holiday season, the Toys for Tots Program collects new, unwrapped toys and distributes them as Christmas gifts to children in need in local communities around the country.

On Saturday, November 11, all Toys“R”Us and Babies“R”Us stores (excluding express and outlet stores) will host a National Veteran’s Appreciation Day in-store event from 12:00 pm – 1:00 pm (local time). Geoffrey the Giraffe will be available to take photos with kids of all ages, there will be themed coloring sheets and more.

To learn more, visit the company’s blog, No Assembly Required and follow @ToysrusNews.

*Valid thru 11/11/17. Offer available in-store only. Offer includes active Military personnel, retirees, reservists and dependents with Military ID. Excludes baby food, diapers, formula, wipes, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, Aristotle, Baby Jogger, Baby K’Tan, Beaba, BOB, Boba, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cybex, Diono, Ergobaby, Halo Bassinest, LEGO construction sets, Lillebaby, Maclaren, Maxi-Cosi, Mifold, NECA (National Entertainment Collectibles Association), Nike Apparel, Nintendo Switch accessories, Nintendo Switch software, Owlet, Peg Pérego, Quinny, Sphero, Stokke, The Elf on the Shelf, Thule, Ugg Shoes, electronic learning hardware, laptops, netbooks, tablets, video games, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, Special Orders, all fees, and shipping. One coupon per customer. Not valid with any other “R”Us total transaction offer or on prior purchases. Must be surrendered at time of purchase. Value is forfeited if item is returned. Coupon prorated among eligible items purchased. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

SOURCE: Toys“R”Us, Inc.

MEDIA CONTACT

1(973) 617-5900
press@toysrus.com

Toys“R”Us partners with Mirakl to support the creation of new online marketplace for Toys“R”Us® and Babies“R”Us®

Wayne, NJ, 2017-Sep-29 — /EPR Retail News/ — Toys“R”Us, Inc. today announced that it has entered into an agreement with Mirakl, the leading global marketplace solutions provider, to support the creation of a new online marketplace for the Toys“R”Us® and Babies“R”Us®businesses in the United States and Canada. The platform, set to launch in 2018, will enable Toys“R”Us to increase its product selection and decrease time to market for new merchandise, as part of the company’s commitment to serve its customers whenever, wherever and however they want to shop.

“As the leading toy and baby retailer, customers expect us to have the latest and greatest assortment of products available. The marketplace model provides the opportunity to accomplish just that,” said Lance Wills, TRU Global Chief Technology Officer. “We look forward to working with Mirakl, and its experienced team, to bring this user-friendly shopping option to our customers.”

Beyond enhancing its breadth and depth of selection, the online marketplace will allow Toys“R”Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

“When we met with the Toys“R”Us team, it was evident they have a clear vision for the future of their business,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are confident in our ability to support their growth objectives with our Mirakl Marketplace Platform, and we are honored to become one of their trusted partners. We’re thrilled to help Toys“R”Us successfully launch and operate its marketplace and bring joy to millions of more consumers.”

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Toys”R”Us, 1-800-Flowers, Urban Outfitters, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com

SOURCE: Toys“R”Us, Inc.

MEDIA CONTACT

Corporate Communications
1(973) 617-5900 press@toysrus.com

Babies“R”Us® to educate families about baby safety this September

Portion of Proceeds From All Car Seats Sold at Babies”R”Us in September to Benefit Safe Kids Worldwide

Wayne, NJ, 2017-Aug-29 — /EPR Retail News/ — The first big “test” of parenthood is often not even the birth, but the drive home from the hospital. That moment when a parent realizes they’re going home, alone, with their baby – and the nurses and experts aren’t coming with them. To help moms and dads breathe a sigh of relief, Babies“R”Us®, in partnership with Safe Kids Worldwide™, is dedicating September’s Baby Safety Month to educating families about baby safety – taking them from that first drive home in a brand-new car seat to a safe night’s sleep (that hopefully includes some actual sleep).

  • Preventable injuries are the #1 killer of kids in the U.S.
  • Nearly 9 million children are being treated for injuries in U.S. emergency departments every year.
  • Correctly used child safety seats can reduce the risk of death by as much as 71 percent.

Each week in September, Babies“R”Us stores nationwide will offer parents information and tips on topics like car seat safety, safe sleep environments, in-home childproofing and bath time. And with every consumer already asking about the fan-favorite Great Trade-In event, the company is kicking things off with a twist. Customers shopping at Babies“R”Us stores nationwide or online at Babiesrus.com can take advantage of the same great discount – 25% off all car seats* beginning Friday, September 1 through Sunday, October 1 – without having to lug around and trade in old gear. Customers can also take advantage of 10% discount offers on select safety items each week at stores nationwide and online at Babiesrus.com.

Members of the company’s loyalty program can get early access to this special deal beginning Sunday, August 27, by providing their Rewards“R”Us® card number during checkout. Plus, Babies“R”Us will donate 5% of proceeds (up to $500,000) of each car seat sold during the month of September to Safe Kids Worldwide to help protect kids from preventable injuries.

Additionally, on Saturday, September 9, select Babies“R”Us stores will host “Ask the Car Seat Expert” events, during which representatives from Safe Kids Worldwide will offer personalized recommendations on the right type of car seat based on a child’s age, weight and height. Customers can find out about the weekly events going on at their local store at BabiesRUs.com/reserve.

To learn more about Baby Safety Month at Babies“R”Us, visit the company’s corporate blog, No Assembly Required.

*Some exclusions may apply. Baby Jogger, Bob, Clek, Cybex, Maxi Cosi, Mifold, Peg Perego and Quinny car seats, as well as car seat bases are excluded from this deal.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys“R”Us, Inc.

Babies“R”Us partners with Huggies to support the No Baby Unhugged initiative

Wayne, NJ, 2017-Jul-03 — /EPR Retail News/ — One in three U.S. parents suffer from the inability to provide fresh, clean diapers for their baby, according to a study by Huggies. To help raise awareness of the nation’s growing diaper need, Babies“R”Us is partnering with Huggies to support the No Baby Unhugged initiative to help ensure some of the 5.3 million babies in the U.S. who live in poor or low-income families benefit from the basic necessities such as diapers and wipes, that all babies need. During the months of July, August and September, Babies“R”Us and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network (up to 1.5 million diapers), when a customer purchases or adds a Value Box of Huggies diapers to their registry in-store or online at Babiesrus.com.

“There is a harsh reality that millions of babies in the U.S. do not have access to basic necessities like clean, dry diapers,” said Robert Magarino, Vice President General Business Manager, Babies“R”Us. “Babies“R”Us is deeply committed to partnering with organizations that lead the way in helping keep children healthy and safe – which is why joining Huggies and the No Baby Unhugged initiative was a natural fit. We are grateful for the chance to work with Huggies to generate awareness and do our part to address a need in the communities where we work and live.”

“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need,and yet there is still more to be done,” said Guisy Buonfantino, president of Kimberly-Clark Baby and Child Care North America. “We are excited to partner with Babies“R”Us and the National Diaper Bank Network to help raise awareness for this issue, and donate up to 1.5 million diapers to provide families with the resources they need to care for their babies.”

Here’s How You Can Help
During the months of July, August and September, shoppers who visit a Babies“R”Us store or Babiesrus.com have the opportunity to help provide families in need with clean, dry diapers. By purchasing or adding a Value Box of Huggies diapers to a registry, Babies“R”Us and Huggies will donate one day’s worth of diapers (up to 1.5 million) to the National Diaper Bank Network, particularly in states that need it most, including New York, Florida and Texas. The No Baby Unhugged program was developed by Huggies in 2010 and works to combat diaper need – the inability to provide fresh, clean diapers for baby. According to Huggies’ Every Little Bottom study1 , diaper need is a struggle that one in three American families face, often times leading to health risks in children caused by reuse of soiled diapers, as well as child development delays due to exclusion from early childhood education programs.

Learn more about closing the diaper gap: Babies “R”Us and Huggies Provide 1.5 Million Diapers to Babies In-Need

1Huggies, Huggies Every Little Bottom Study: Diaper Need in the U.S. and Canada (Huggies: June 2010), 1-48.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $130 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Charitable Giving at Toys“R”Us

Toys“R”Us, Inc. is a global partner in philanthropic programs that advocate for the safety and happiness of all children. The company places a strong focus on partners and programs that provide basic necessities and opportunities for children in-need. Together with its charitable arm, the Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to changing the lives of children around the globe.

About the Huggies Brand

Huggies believes deeply in the Power of Hugs. That’s why every Huggies diaper and wipe is inspired by parents’ hugs. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies promise to ensure babies get the care they need to thrive – from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest of babies, to diapers and wipes donations. Huggies is the fastest growing diaper brand in hospitals and partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants. For more information on Huggies No Baby Unhugged program visit the “Why Huggies?” page at Huggies.com.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company’s 145-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.

Contact:

Taylor O’Donnell
Toys”R”Us Public Relations
973-617-5634
Taylor.ODonnell@toysrus.com

Jessica Offerjost
Toys “R”Us Public Relations
973-617-4766
Jessica.Offerjost@toysrus.com

Source: Toys “R”Us  Inc.

Babies“R”Us® brings The Honest Company’s products in stores and online

Family-Favorite Brand Known for its Commitment to Safe and Effective Products and On-Trend Designs is Now Available at Nation’s Leading Baby Product Retailer

Wayne, NJ, 2017-Mar-30 — /EPR Retail News/ — When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.

With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.

“The partnership between Babies“R”Us and The Honest Company goes deeper than an assortment of product on shelves; it’s about uniting two brands that value the importance of connecting with customers and celebrating the honest journey of parenting,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us. “We share in the excitement with our customers who have been looking forward to seeing this family-favorite brand on our shelves.”

“I started The Honest Company to help make the transition to parenthood a little easier for people. Through products, education and community, we aim to simplify what can be a very confusing and stressful time” said Jessica Alba, Founder, The Honest Company. Partnering with Babies“R”Us was a natural fit because they are the go-to store for new parents who are looking for all of their baby essentials and we offer a wide range of products that address the needs of modern consumers who want healthy options for a happy, healthy life.

The Honest Company was founded in 2012 by actress, advocate, and New York Times bestselling author and mother of two Jessica Alba, and bestselling author and father of four Christopher Gavigan. The mission-driven company provides more than 100 trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About The Honest Company

The Honest Company is dedicated to helping people live happy and healthy lives. Founded in 2012, the mission-driven company provides 100+ trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest products are available across the U.S. via honest.com and honestbeauty.com and at more than 13,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

Babies“R”Us hosts its popular Great Trade-In: Gear and Furniture Event through February 20

WAYNE, NJ, 2017-Jan-17 — /EPR Retail News/ — January 16, 2017 by Jessica Offerjost. I have one toddler. And for that one toddler, we’ve amassed SEVEN car seats, SIX strollers and FOUR play yards to be exact. Am I a hoarder? Maybe. But there’s my car, my husband’s, our house, the grandparents’ cars and homes…and so you see how we’ve come to this tally.

From the moment my daughter arrived, family members flooded us with words of great wisdom and century-old traditions – as well as their rusty old baby gear. Knowing some of these incredibly thoughtful garbage hand-me-downs were purchased 30+ years ago when I WAS BABY made us slightly apprehensive. My husband and I agreed that safety was our first priority and bought all-new gear to help ensure our daughter would be as safe as possible on-the-go and at home.

Two years later, my daughter is ready for a convertible car seat (FOUR OF THEM?!), a toddler bed and perhaps a double-stroller (come to think of it, that one can wait…). Here’s where our “collection” of old baby stuff pays off – literally – and so can yours!

Babies“R”Us is hosting its popular Great Trade-In: Gear and Furniture Event. Now through February 20, families can exchange any old baby gear and furniture for a 25% off discount on a new, qualifying item (i.e., car seats, strollers, high chairs, play yards, bassinets, infant swings, bouncers, walkers, entertainers, cribs and toddler/twin beds).

“When it comes to children’s products you  can’t put a price on safety. Purchasing second hand products and accepting hand me downs to fill some childcare needs may seem like a good idea but it could put your family at risk. There are options in every product category to meet the needs of all consumers, so whenever possible, buying new is your safest option, especially when it comes to cribs, play yards, bassinets and car seats.”

Kelly Mariotti, Executive Director, JPMA

After falling into the first-time-parent trap of reading every safety article on the world wide web, we actually found it helpful to chat with our local Babies“R”Us personal registry partner (like, in person). We found out that it’s really important to toss old or second-hand gear (especially car seats) because even though they may LOOK fine, there might be a missing, cracked or broken piece that can jeopardize your child’s safety (think car accidents, crib sides that drop when pressure is applied, play yard gates that can pinch fingers!). Also – did you know car seats have expiration dates?

Moral of the story, my weekend will include taking down that 20-year-old crib currently taking up real estate in my future “yoga room” – a room where I wear yoga pants and watch Netflix.

Babies“R”Us Great Trade-In: Gear and Furniture Event begins Friday, January 20 through Monday, February 20. Rewards“R”Us loyalty members will have early access to this highly-anticipated event on Tuesday, January 17.

Customers who use their “R”Us Credit Card while checking out are eligible to receive a 30% discount. Nothing to trade in? No problem. Visit your local Babies“R”Us  any time before February 20th to get 15% off gear and furniture on select items. Learn more at Babiesrus.com/GreatTradeIn.

About Jessica Offerjost: Between juggling a tenacious toddler and an exciting career with Toys“R”Us, Jessica is a kid-at-heart who loves recreating moments of play from her childhood with her two-year old daughter. From Barbie dolls and Star Wars characters to Play-Doh and Mr. Potato Head, this spokesmom has provided her insight into the toys and games that bring smiles to the faces of children through various live and taped interviews across the country.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

The newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat now available at Babies“R”Us stores nationwide and online at Babiesrus.com

Evenflo SafeMax™ Car Seat Adds to the Company’s Extensive Assortment of Innovative Baby Gear; Further Solidifying its Commitment to Keeping Kids Safe

WAYNE, NJ, 2016-01-13 — /EPR Retail News/ — Babies“R”Us® and Evenflo®, both advocates in child product safety, have come together to announce the newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat, now available at Babies“R”Us stores nationwide and online at Babiesrus.com. Designed and tested for structural integrity at energy levels approximately twice the federal crash test standard, the SafeMax™ All-in-One is the first car seat that has been dynamically rollover tested. The SafeMax™ All-in-One Car Seat is appropriate for infants and children from 5 to 120 lbs or up to 57 inches in height, in three use modes – rear facing, forward facing and booster mode.

CLICK TO TWEET: @Babiesrus partners with @Evenflo to launch the FIRST rollover tested car seat in the U.S. www.evenflo.com/rollover

“As experts in the baby product business, our mission is to make it easier for shoppers to make the best possible choices as they care for their children,” said Reg McLay, Senior Vice President, Babies“R”Us, Toys“R”Us, U.S. “We are excited to partner with Evenflo, a company that is at the forefront of baby gear safety, innovation and education, to exclusively offer our customers the new SafeMax car seat, giving parents added peace-of-mind when traveling with their precious cargo.”

“All Evenflo car seats are subjected to testing well beyond federal standards, as well as Evenflo’s Side Impact Test. And now, we are proud to once again lead the industry with the development of a dynamic rollover test,” said Ed Sofia, Vice President of Marketing, Evenflo. “We are thrilled to bring the SafeMax All-in-One Car Seat to market with Babies“R”Us, a retailer who shares our steadfast commitment to child safety.”

In addition to rollover testing, the SafeMax™ All-in-One Car Seat features an integrated steel frame to provide strength in absorbing crash forces and harness webbing to help limit head excursion and prevent ejection, as well as the following securities:

SafeZone™ Headrest: A combination of premium materials designed to absorb and dissipate crash forces, providing advanced protection where children need it most.

e3 Side Impact™ Protection: Significantly reduces side impact crash forces up to 50% through an expanded zone of protection and three layers of superior protection.

OUTLAST® Performance Fabric: This fabric balances a child’s body temperature for a safer, more peaceful ride.

ParentLink® PREMIER Service: Provides owners access to expert customer service advice, including live video installation service with a certified car seat technician.

For more information on the Evenflo SafeMax™ All-in-One Car Seat, visit Evenflo.com/Rollover.

Finding the Perfect Gear to Ensure Happy Travels
Shoppers looking for expert advice in choosing a car seat for their little one need look no further than Babiesrus.com/HappyTravels, an interactive online resource for on-the-go baby gear. First-time parents and seasoned families alike can search for items via easy-to-use filters, as well as find helpful guidance including tips and reviews, registry checklists and educational content when shopping for car seats, travel systems and strollers. Additionally, expectant parents are encouraged to visit their local Babies“R”Us store to speak with knowledgeable employees who can provide assistance in finding the right gear for any child or lifestyle, as well as offer general registry consultation.

For more resources to help keep children safe, parents and caregivers can visit Toysrus.com/Safety, the company’s dedicated safety website featuring information on industry-leading standards for products sold through “R”Us stores and websites, seasonal tips for preventing accidental injury and product recall information.

FOR MEDIA: Images, Broll, Safety Expert Soundbites and Video Collateral can be found here: https://toysrus.sharefile.com/d-s40dcc3ee6c64e338

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Evenflo
For nearly a century, Evenflo Company, Inc. has been a worldwide leader in the development of innovative infant equipment. Today, Evenflo’s product offerings include car seats, travel systems, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. Evenflo strives to make protecting and nurturing children simple and supported so that every family will have greater enjoyment raising children. As a top supplier to key retailers, the Evenflo brand name maintains 96% awareness with consumers.

Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products.

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Press Contacts:
Toys“R”Us, U.S.
Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com

Christina Thesing
Evenflo Company, Inc.
937-415-3120
Christina.Thesing@evenflo.com

Babies“R”Us® to help parents celebrate little ones’ first holiday season with a series of festive events at Babies“R”Us stores

In-Store Events Feature Craft Activity, Storytime, Giveaways, Gift Ideas and More, Adding to the Magic of Little Ones’ First Holiday; Baby’s First Christmas Gift Guide Makes Gifting Easy with Solutions for Stocking Stuffers, Christmas Keepsakes and Toys for Infants at Any Stage

WAYNE, NJ, 2015-10-29 — /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, is preparing to help parents celebrate little ones’ first holiday season with a series of festive events at Babies“R”Us stores around the country. On select Saturdays in November, beginning at 11am, families are invited to take part in activities to commemorate their baby’s first Christmas, with activities such as storytime, photo opportunities, giveaways, raffles, make and take oh-so-cute “Ugly Christmas Sweaters” and more, all while mingling with other moms and dads from the local area. Additionally, event participants will receive an exclusive Baby’s First Christmas Gift Guide, featuring great gifting solutions for baby on-the-grow.

CLICK TO TWEET: .@Babiesrus helps parents celebrate baby’s firsts this holiday season #BRUChristmas www.Babiesrus.com/FirstChristmas

“Babies“R”Us is helping parents celebrate the season by offering opportunities for families to come together and capture once-in-a-lifetime holiday moments,” said Jennifer Knowles, Vice President Brand Marketing, Toys“R”Us, U.S. “From hosting festive events at our stores for parents and their little ones, to providing one-stop shopping with age-appropriate gift solutions, as well as special in-store boutiques filled with mementos for baby’s first holiday, Babies“R”Us is thrilled to play an integral role in helping our customers build magical memories this holiday season.”

Save the Date! Baby’s First Christmas Events at Babies“R”Us
On select Saturdays in November, Babies“R”Us will host interactive events, sponsored by Pampers®, at its stores nationwide during which infants and their parents can come together to take part in “Ugly Christmas Sweater” Gerber Onesies® bodysuit decorating, “Baby’s First” photo opportunities and storytime, as well as giveaways and raffles. While event dates are separated by child’s age (as outlined below), parents are welcome to participate on any date that works best for their family’s schedule. For more information, customers can contact their local Babies“R”Us store, or visit Babiesrus.com/FirstChristmas.

  • Saturday, November 7: Babies born December 2014; January, February, March 2015
  • Saturday, November 14: Babies born April, May, June, July 2015
  • Saturday, November 21: Babies born August, September, October, November 2015

Social savvy families are encouraged to share photos from the event on social media using #BRUChristmas, including their baby’s first “Ugly Christmas Sweater,” as well as all of baby’s firsts throughout the holiday season.

Additionally, Babies“R”Us is inviting parents to join an upcoming Baby’s First Christmas Twitter Party led by @MomStart on Thursday, November 5 at 2pm EST. Participants are encouraged to ask questions about the best gifts for their little ones, receive advice from baby product experts and share insights and tips for the holidays, using #BRUChristmas.

Gift Guide Offers Tips for Baby’s First Yuletide Treasures
Designed with gift-givers in mind, the Baby’s First Christmas Gift Guide by Babies“R”Us is a collection of toys, activities and on-the-go items that are thoughtfully matched to every stage of baby’s first year. An expanded version of the gift guide is available online at Babiesrus.com/FirstChristmas, which is categorized by baby’s age, so shoppers will easily be able to find hundreds of items, from stocking stuffers to everyday necessities (perfect for parents celebrating their ‘firsts’ along with baby), which are sure to excite the little ones in their life.

Below is a selection of items featured within the 2015 Baby’s First Christmas Gift Guide:

  • Ages 0 to 3 months: At this age, the tiniest tots are exploring sights and sounds of their new world. Gift-givers should look for toys with interesting shapes, eye catching patterns and feel-good textures that encourage reaching and touching, such as the Bruin® Kickin’ Keys Play Gym from Toys“R”Us®, Sea Dreams Soother from Baby Einstein®, or the 3-in-1 Take Along Mobile from Tiny Love Gymini®.
  • Ages 3 to 6 months: Whether it’s the Light and Move Learning Ball from VTech, the Hug and Tug Musical Giraffe from Infantino® or the OBall Rattle from KidsII®, caregivers should surround little ones with music, motion and sounds that encourage their curiosity.
  • Ages 6 to 9 months: Entertainers such as the Go Wild Jumperoo from Fisher-Price® and early activities like theDrop & Go Dump Truck from VTech are great options for keeping babies on the move safe in one spot as they play.
  • Ages 9 to 12 months: From the 1-2-3 Baby Walker from Chicco® to the Laugh & Learn Smart Home from Fisher-Price®, shoppers should look for items that encourage standing and walking, taking babies to the next step – literally!
  • Ages 12 months and up: The pitter patter of little feet keep mom and dad on their toes, as baby is on the move from morning to night. Consider ride-on toys such as the 2-in-1 Learn & Zoom Motorbike from Vtech which hone motor skills and encourage imagination. And equally as important, create a spot, like the Canvas Tee-Peefrom Discovery Kids, where little ones can relax and unwind after an active day.

Babies“R”Us Sweepstakes Equips Parents for Baby’s First Year
The “Baby’s First Christmas Sweepstakes” offers participants a chance to win incredible prizes that will stock new moms and dads with everything they need for their baby’s first year. One grand prize winner will receive a $2,500 Babies“R”Us Gift Card, while other prizes include a year’s worth of diapers from Pampers and a year’s supply of baby food (excluding formula) from Gerber®. Entries will be accepted Sunday, November 1, 2015 through Monday, November 30, 2015 at 11:59pm EST. Visit Babiesrus.com/FirstChristmasSweeps for information on how to enter.

To stay up to date with deals, promotions, and other news throughout the holidays, visit Babiesrus.com, or follow Babies“R”Us on Facebook, Twitter, Instagram, and Pinterest.

To download a digital copy of the Babies“R”Us Babies First Christmas Gift Guide, click here: https://toysrus.sharefile.com/d-s988c1ae9478412db

*Pampers is a registered trademark of Procter & Gamble. For more information about Pampers, please visit pampers.com.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

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Babies“R”Us Media Contacts:
Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com

Cheryl O’Brien
973-617-4380
Cheryl.Obrien@Toysrus.com

Baby products retailer Babies“R”Us® redesigns its namesake diaper line to better deliver on parents’ needs for their little ones

New Assortment of Diapers and Training Pants Provide Babies with Better Fit, Absorbency and Comfort

WAYNE, NJ, 2015-10-3 — /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, has redesigned its namesake diaper line to better deliver on parents’ needs for their little ones. The enhanced assortment of diapers, available exclusively at Babies“R”Us, features better leak protection and comfier fit with an everyday competitive price as low as 15 cents per diaper. Providing parents with simple diapering solutions, the proprietary line of diapers offers moms, dads and caregivers a new, improved absorbency that helps keep baby drier – even through the night – and a flexible, stretch waistband so baby is comfortable and the diaper secure. New playful designs also add a touch of fashionable fun that won’t break the piggybank. Available in newborn through size six, the disposable line is offered in “jumbo,” “super” and “value” packs ranging in price from $7.99-$29.99.

Click to Tweet: Does your baby’s diaper need a change? We think so! @BabiesRUs announces better benefits, new design. Visit Babiesrus.com! #BRUNewDiapers

“Babies“R”Us is the destination and reliable resource for baby essentials, and as the industry authority, we continually strive to enhance the benefits of products that matter most to parents and that impact their everyday lives,” said Reg McLay, Senior Vice President, Babies“R”Us Business. “The redesigned diapers provide our value-conscious shoppers with a lower-priced alternative that matches the quality of other diapers found on the market.”

The collection of Babies“R”Us branded products, including Babies“R”Us diapers, first arrived on shelves in late 2009 with the introduction of a variety of essentials, such as wipes, laundry detergent and purified water. Since that time, the company has continued to innovate its proprietary products in an effort to offer families alternative, affordable options that provide the benefits they want and the care their children deserve.

Additionally, for toddlers making their way out of diapers, the company redesigned its training pants with a “Wetness Indicator,” alerting parents with a design that fades when their little one is wet. They also come with easy open sides for smooth, quick changes.

The exclusive line of Babies“R”Us essentials offers parents and caregivers a wide range of infant and toddler products for everyday needs at affordable prices. Customers can easily identify the assortment by its distinctive purple and white Babies“R”Us logo to know that the product will play an essential role in raising a happy and healthy baby.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

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Press Contacts:
Babies“R”Us, U.S.
Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com

Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Babies“R”Us® to continue its commitment to honor families of US armed forces by hosting baby showers for America’s military moms through 2016

Company Continues Support by Hosting Baby Showers for America’s Military Moms Through 2016

Wayne, NJ, 2015-5-13 — /EPR Retail News/ — Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed. Since the partnership’s inception, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., along with Toys“R”Us, Inc., has provided more than $500,000 to the organization through grant funding and in-kind donations.

Click here to tweet: Support America’s Military Families through @BabiesRUs Registry atwww.Babiesrus.com/OperationShower

“Since joining forces with Operation Shower in 2012, we have had the opportunity to bring joy to the lives of more than 500 American military families who are bravely serving our country,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund. “It is our honor to support military moms-to-be by celebrating such an exciting time in their lives and providing them with not only wonderful memories, but also countless baby essentials so they can feel comfortable and confident as they prepare to bring their little ones home. Most importantly, we are thrilled to help facilitate opportunities for these expectant parents to meet others going through a similar experience and strengthen their network of support while far from family and friends.”

Creating Unforgettable Memories for Military Moms-To-Be  

Since the partnership began, Babies“R”Us has showered expectant moms with thousands of donated must-have items for their newborns. In addition, the company has enlisted the support of celebrity hosts, including Heidi Klum, the Kardashian sisters and Holly Robinson Peete, among others, to help celebrate these deserving women. Over the next year, Babies“R”Us will co-host two grand-scale events with Operation Shower benefiting more than 150 families across the country from all branches of the military, including Army, Navy, Air Force, Marines and National Guard. Military moms-to-be are invited to attend the shower with a loved one and experience all the joy associated with a traditional baby shower – from themed décor to receiving exciting prizes and presents. The women also receive a Babies“R”Us gift card, allowing them to shop for the baby items they still need, as well as resource materials that can help them welcome their new arrivals.

“We are extremely thankful to Babies“R”Us for their continued support and commitment to helping military families by hosting amazing baby showers and engaging their customers nationwide to contribute to the cause,” said LeAnn Morrissey, founder of Operation Shower. “As we embark on another year of partnership, we look forward to working together to continue our mission to make a difference in the lives of those who so valiantly serve our country by recognizing these deserving moms with an unforgettable experience.”

Opportunity to Support America’s Military Families through Babies“R”Us Registry

Babies“R”Us continues to host a dedicated landing page at Babiesrus.com/OperationShower, where visitors can learn how they can support this program and ensure military moms-to-be receive basic essentials for their newborns. The company will also continue to utilize its best-in-class registry to generate awareness and donations for this organization. Those who register online at Babiesrus.com can add an Operation Shower donation of $1 or more to their new or existing registry, enabling their friends and family to make a contribution to Operation Shower just as they would purchase a gift from the registry.

Babies“R”Us customers, as well as local businesses and organizations, can donate products to these moms by purchasing items from the Operation Shower baby registry. To date, hundreds of products have been donated to support military families. All items purchased off the organization’s official Babies“R”Us Registry are shipped directly to Operation Shower and used as gifts for expectant moms at upcoming shower events.

Babies“R”Us will drive awareness of the partnership through a multi-faceted marketing program, inclusive of social media and more, to encourage customers to contribute to the Babies“R”Us campaign benefiting Operation Shower.

Please click on the following link to download high-res images:
https://toysrus.sharefile.com/d-saa042d8683c4d6f8

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners. Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed. Since the partnership’s inception, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., along with Toys“R”Us, Inc., has provided more than $500,000 to the organization through grant funding and in-kind donations.

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Media Contacts:
Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com

Toys“R”Us, Inc. names Reg McLay as Senior Vice President, Babies“R”Us Business effective March 30

WAYNE, NJ, 2015-3-20 — /EPR Retail News/ — Toys“R”Us, Inc. today announced that it has named Reg McLay as Senior Vice President, Babies“R”Us Business, effective Monday, March 30. In this role, Mr. McLay will lead the Babies“R”Us merchandising team in the U.S. in driving product innovation, as well as differentiation in services and offerings across its stores nationwide. He will report to Hank Mullany, President, Toys“R”Us, U.S.

Mr. McLay is an accomplished executive with more than 30 years of retail merchandising and operations experience. He most recently served as Senior Vice President, Merchandise Sourcing and Innovation for Canadian Tire Corporation, Limited. In this capacity, he was responsible for managing shared services capabilities across all business units and led efforts to drive a culture of innovation across the organization.

Mr. Mullany said, “We are excited to welcome Reg to the organization and look forward to the depth of broad expertise he brings to this position, as we put a renewed focus on our Babies“R”Us business and advancing our specialist position to provide new and expectant parents with a unique and expert shopping experience in-store and online.”

During his more than 20-year tenure at Canadian Tire Corporation, Limited, Mr. McLay also held a number of high-level merchandising, marketing, business development and sourcing positions. Earlier in his career, Mr. McLay served in roles of increasing responsibility in senior buying and operations at Zellers Inc. He received a bachelor’s degree in economics from Wilfrid Laurier University in Ontario, Canada.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 235 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contact:
Toys“R”Us, Inc.
Alyssa Peera
973-617-5634
alyssa.peera@toysrus.com

Babies“R”Us® helps parents celebrate their little ones’ very first holiday season with special series of “Baby’s First Christmas” in-store events

“Baby’s First Christmas” In-Store Events to Feature Too-Cute Activities for Babies, Plus Giveaways and Gift Suggestions to Make the Season Merry; #BRUChristmas Sweepstakes Provides an Opportunity to Win Prizes, Including a $2,500 Babies“R”Us Gift Card

WAYNE, NJ, 2014-11-6— /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, is helping parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events. On select Saturdays in November, from 10 to 11am, Babies“R”Us stores across the country will welcome new parents and their babies to take part in adorable activities to commemorate this memorable milestone, including playful storytime, photo opportunities and make-and-take ornament crafting. Attendees will receive the all-new Baby’s First Christmas Gift Guide, which features a curated assortment of more than 50 items sorted by a baby’s age range and developmental stage. Those who attend the one-hour events will also have the opportunity to enjoy giveaways and win raffle prizes from top baby product manufacturers, while meeting and greeting with other moms and dads in their local area.

“At Babies“R”Us, we know just how important it is to celebrate a baby’s first Christmas and the immeasurable joy parents feel as they revel in each special moment, from watching their child open their first holiday gift to dressing them up in festive attire,” said Jennifer Knowles, Vice President, Marketing, Babies“R”Us, U.S. “From offering assistance in picking the perfect present and hosting fun activities, to providing exciting opportunities to win prizes in-store and online, our mission is to serve as a welcoming destination where moms and dads – and their little ones – can come together to share in the joy of their babies’ first holiday season.”

Experience “Baby’s First Christmas” with In-Store Events and a Special Twitter Party

To identify which of the three “Baby’s First Christmas” events parents may wish to attend with their first-year child, below is an age-specific outline. If parents are unable to attend the event dedicated to their baby’s birth month, they’re welcome to join another event date that works best for their family. For more information, customers can contact their local Babies“R”Us store or visit Babiesrus.com/FirstChristmas:

  • Saturday, November 8: Babies born in December 2013; January, February and March 2014
  • Saturday, November 15: Babies born in April, May, June and July 2014
  • Saturday, November 22: Babies born in August, September, October and November 2014

Babies“R”Us is also inviting moms and dads to celebrate their babies’ first holiday by participating in an upcoming “Baby’s First Christmas” Twitter Party. Those who follow @BabiesRUs on Twitter can join the conversation on Tuesday, November 11 at 9pm EST, during a chat led by @CoolMomPicks, using the hashtag #FirstHoliday. Participants can ask questions, receive expert advice, and share their own insights and tips for the holidays as part of the online celebrations.

Introducing a Stage-Specific Holiday Shopping Guide from THE Baby Product Experts

The product experts at Babies“R”Us have launched The Baby’s First Christmas Gift Guide to arm new parents and gift-givers with valuable information and targeted recommendations to help them be a holiday hero. An expanded version ofthe gift guide, can be viewed online at Babiesrus.com/FirstChristmas, which segments gift ideas by baby’s age so shoppers can easily identify playthings and other must-haves that will excite and delight them without leaving them frustrated.

With this broad assortment, gift-givers are sure to find something to put under the tree that will elicit smiles from babies and parents alike. Aside from the handpicked toy selection, the gift guide also highlights mealtime and on-the-go product suggestions, as well as unique keepsakes and picture-perfect holiday outfits. The products range from nostalgic gifts, such as My Baby’s First Christmas Bib from Koala Kids, to big-ticket items including the 4Ever™ 4-in-1 Car Seat from Graco®.

Introducing the #BRUChristmas Sweepstakes, Sure to Spread Holiday Cheer

To get shoppers into the spirit of the season, Babies“R”Us has launched a “Baby’s First Christmas” Sweepstakes, which customers can enter now through Wednesday, November 26 at 11:59pm EST, for the chance to win amazing prizes. One grand prize winner will receive a $2,500 Babies“R”Us gift card, while the other prizes include a year’s worth of baby food from Gerber® and a year’s supply of diapers from Huggies®. Following are three available methods to enter the sweepstakes:

  • Online: Visit Babiesrus.com/FirstChristmas to enter and view full contest rules and details.
  • Mobile: Text FIRST to 72229*.
  • Twitter or Instagram: Parents can share a photo on Twitter or Instagram (@BabiesRUs) of their babies’ celebrating their first holiday season using the hashtags #BRUChristmas and #Sweeps. Full contest rules and details can be found at Babiesrus.com/FirstChristmas.

“Baby’s First Christmas” In-Store Boutique Helps Shoppers Celebrate the Season

Customers can browse a dedicated “Baby’s First Christmas” shop in Babies“R”Us stores nationwide, featuring nearly 200 items for little ones this holiday season. The shop is stocked with a variety of festive items, including holiday-themed clothing, plush toys, gingerbread house kits, tree decorations, Santa hats and stockings.

To stay up to date with deals, promotions, and other news throughout the holidays, visit Babiesrus.com, or follow Babies“R”Us on Facebook, Twitter, Instagram, and Pinterest.

*Message and data rates may apply. Text HELP to 72229 for help. Text STOP to 72229 to end. For mobile terms and conditions, visit Babiesrus.com/mobile.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 878 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 190 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

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Media Contacts:
Babies“R”Us, U.S.
Samantha Xenis
973-617-5306
Samantha.Xenis@toysrus.com

Bjorn Trowery
973-617-4380       
Bjorn.Trowery@toysrus.com