Tommy Hilfiger and Barbie® launch a special edition TommyXGigi Barbie

Tommy Hilfiger and Barbie® launch a special edition TommyXGigi Barbie

 

Amsterdam, Netherlands, 2017-Dec-12 — /EPR Retail News/ — Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], and Barbie® announce the launch of a special edition TommyXGigi Barbie created in the likeness of Gigi Hadid, international supermodel and global brand ambassador for TOMMY HILFIGER womenswear. The doll will be available on tommy.com and Barbie.com, at select TOMMY HILFIGER flagship stores in London, Paris, Düsseldorf, Amsterdam, and New York City, and with select retailers globally starting at 6:00 a.m. EST on December 5, 2017.

“The collaboration with Gigi and Barbie was an exciting new twist on our brand’s history of partnering with pop culture icons and our ongoing ambassadorship with Gigi,” said Tommy Hilfiger. “The final look of the TommyXGigi Barbie doll is a celebration of a defining moment in the history of TOMMY HILFIGER womenswear.”

Designed in collaboration with Tommy Hilfiger, the TommyXGigi Barbie celebrates the unforgettable runway event where Gigi Hadid was introduced as global brand ambassador for TOMMY HILFIGER womenswear. The doll is styled in a classic navy TOMMY HILFIGER flag hoodie, white shorts with red trim and brand logo, and white slip-on sneakers, matching Gigi Hadid’s closing look for the Fall 2016 TOMMYNOW experiential runway event at which the first TommyXGigi capsule collection was introduced. The doll has a suggested retail price of $50/€89,90 and comes with a doll stand and certificate of authenticity.

“I’m so honored to have my own Barbie, which celebrates my partnership with TOMMYHILFIGER,” said Gigi Hadid. “Seeing the doll for the first time was surreal, and I’m so happy that we now get to share her with TommyXGigi and Barbie fans around the world!”

“We’re thrilled to partner with Tommy Hilfiger and Gigi Hadid on this TommyxGigi doll and delight our fans just in time for the holiday season,,” said Sejal Shah Miller, Vice President of Global Marketing for Barbie.

Both Tommy Hilfiger and Mattel have a long history of working with inspiring pop culture icons. Tommy Hilfiger has previously collaborated with David Bowie, Iman, Beyoncé, Naomi Campbell, Charlotte Gainsbourg, Lenny Kravitz and The Rolling Stones. Recent TOMMY HILFIGER brand ambassadors include Rafael Nadal, Gigi Hadid and The Chainsmokers. This Barbie® doll joins the ranks of more than 80+ designers and top fashion influencers who have been honored by the brand.

Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi, #TommyHilfiger, @TommyHilfiger, #Barbie, #barbiestyle and @barbiestyle.

Contact:

Jeroen Vermeer
Senior Global Communications Manager
T +31 88 588 9236
jeroen.vermeer@tommy.com

Roos Smits-Blits
Global Communications Manager

Source: TOMMY HILFIGER

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Barbie back on top of National Retail Federation’s Top Toys list for 2015 holiday season

Star Wars Toys Also Land in Top 10 for Both Boys and Girls

WASHINGTON, 2015-11-25 — /EPR Retail News/ — After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their life and among those with their shopping lists already prepared, one in five (21.2%) will purchase a Barbie for the little girls on their lists; another 13 percent of adults will buy toys related to Disney’s Frozen.

The survey also found that Star Wars mania is clearly on the minds of children everywhere as adults ranked Star Wars toys as something they would buy for both boys (11.7%) and girls (1.9%). Star Wars jumped to the No. 2 spot on the boys list from No. 15 last year.

NRF’s Holiday Spending Survey found that 41.2 percent of shoppers plan to buy toys this holiday season.

“Retailers are already offering an array of exclusive and unique toy options for parents and adults to choose from this holiday season, including high-end electronic and educational toys, board games and even the classics like LEGOs,” said NRF President and CEO Matthew Shay. “We know retailers are ready with an array of toy options when it comes to finding what they want over Thanksgiving weekend and all season long.”

The survey found Monster High items, American Girl and My Little Pony products were also popular with those planning to shop for little girls this holiday season.

LEGO toys kept their hold as the most-requested item among boys this year with 12.2 percent of adults planning to buy LEGOs. Cars and trucks, video games, Hot Wheels and Teenage Mutant Ninja Turtles were a few other hot items listed on the boys’ toy list.

“Timeless brands like LEGO and Barbie will forever resonate with both children and the adults in their life who grew up playing with those same toys,” said Prosper’s Principal Analyst Pam Goodfellow. “Given the easy access to top toys this holiday season and retailers’ hard-to-pass-up promotions, this is likely to be a big year for the toy category.”

Top Toys List

TOP 10 TOYS FOR BOYS
LEGO
Star Wars
Cars & Trucks
Video Games
Hot Wheels
Teenage Mutant Ninja Turtles
Xbox One
PlayStation 4
Nerf
10 Marvel Action Figures

TOP 10 TOYS FOR GIRLS

Barbie
Disney’s Frozen
Dolls
Monster High
American Girl
My Little Pony
Shopkins
LEGO
Disney Princess
10 Star Wars

About the Survey
The NRF 2015 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 7,172 consumers and was conducted for NRF by Prosper Insights & Analytics November 3-10, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

Kathy Grannis Allen
(202) 783-7971
press@nrf.com
(855) NRF-Press