Amsterdam, Netherlands, 2017-Dec-12 — /EPR Retail News/ — Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], and Barbie® announce the launch of a special edition TommyXGigi Barbie created in the likeness of Gigi Hadid, international supermodel and global brand ambassador for TOMMY HILFIGER womenswear. The doll will be available on tommy.com and Barbie.com, at select TOMMY HILFIGER flagship stores in London, Paris, Düsseldorf, Amsterdam, and New York City, and with select retailers globally starting at 6:00 a.m. EST on December 5, 2017.
“The collaboration with Gigi and Barbie was an exciting new twist on our brand’s history of partnering with pop culture icons and our ongoing ambassadorship with Gigi,” said Tommy Hilfiger. “The final look of the TommyXGigi Barbie doll is a celebration of a defining moment in the history of TOMMY HILFIGER womenswear.”
Designed in collaboration with Tommy Hilfiger, the TommyXGigi Barbie celebrates the unforgettable runway event where Gigi Hadid was introduced as global brand ambassador for TOMMY HILFIGER womenswear. The doll is styled in a classic navy TOMMY HILFIGER flag hoodie, white shorts with red trim and brand logo, and white slip-on sneakers, matching Gigi Hadid’s closing look for the Fall 2016 TOMMYNOW experiential runway event at which the first TommyXGigi capsule collection was introduced. The doll has a suggested retail price of $50/€89,90 and comes with a doll stand and certificate of authenticity.
“I’m so honored to have my own Barbie, which celebrates my partnership with TOMMYHILFIGER,” said Gigi Hadid. “Seeing the doll for the first time was surreal, and I’m so happy that we now get to share her with TommyXGigi and Barbie fans around the world!”
“We’re thrilled to partner with Tommy Hilfiger and Gigi Hadid on this TommyxGigi doll and delight our fans just in time for the holiday season,,” said Sejal Shah Miller, Vice President of Global Marketing for Barbie.
Both Tommy Hilfiger and Mattel have a long history of working with inspiring pop culture icons. Tommy Hilfiger has previously collaborated with David Bowie, Iman, Beyoncé, Naomi Campbell, Charlotte Gainsbourg, Lenny Kravitz and The Rolling Stones. Recent TOMMY HILFIGER brand ambassadors include Rafael Nadal, Gigi Hadid and The Chainsmokers. This Barbie® doll joins the ranks of more than 80+ designers and top fashion influencers who have been honored by the brand.
Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi, #TommyHilfiger, @TommyHilfiger, #Barbie, #barbiestyle and @barbiestyle.
Senior Global Communications Manager
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Global Communications Manager
Source: TOMMY HILFIGER