House of Fraser, the premium department store, has launched its new collection of wedding and bridal wear online.
The department store now offers its collection of bridal and wedding wear online at houseoffraser.co.uk.
New for Spring Summer 2011, House of Fraser has also added a range of limited edition Biba dresses to its collection of wedding dresses and wedding shoes. Following the successful re-launch of iconic fashion brand Biba for Autumn Winter 2010, the label adds a romantic string to its bow with the Biba Bride collection.
Taking inspiration from the heritage of Biba, and translated for today’s modern bride, Biba Bride caters for the confident, fashion-conscious woman.
Customers will only find this collection at House of Fraser. They can browse the seven wedding dresses online, along with the other seasonal collections from Biba. With an abundance of style and romance, the limited edition collection features different styles and a selection of cover-ups including luxurious feather, marabou capes and glamorous faux fur stoles.
Biba Bride fans can choose from a long-sleeved winter dress to an alternative and contemporary shorter summer dress for their special day at any time of year. Keeping in line with the traditional bridal tones, the Biba Bride dresses are subtle and sophisticated, using a palette of soft ivory, buttermilk and blush tones.
House of Fraser has revealed that the new Biba collection with be available both in stores and online, with Daisy Lowe being the face of the brand.
The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton. September 2010 sees the much-anticipated re-launch of the globally iconic Biba clothing brand. The collection of women’s apparel, accessories and jewellery takes inspiration from the original Biba themes of 1930’s Hollywood glamour, synonymous with signature prints, maxi dresses and mannish tailoring.
Executive Brand Director for House of Fraser, Matt Chambers said: “We chose Daisy Lowe as the face of the Biba campaigns for PR and Advertising because she is effortlessly stylish, unique and eclectic, but most importantly British. She also helps to make this iconic fashion label, with great heritage, relevant to our younger customers.”
Executive Director of Womenswear & Accessories for House of Fraser, Stephanie Chen said: “Daisy Lowe embodies new Biba – she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba. She is also very passionate about the brand having her own archive pieces in her wardrobe and genuinely loves the new collection which was really important to us.”
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