Debenhams has reported that sales of swimsuit styles which are traditionally associated with the under 30s are soaring thanks to role model glamour-grannies like Helen Mirren and Goldie Hawn taking the plunge.
So strong is the trend that swimwear buyers have dubbed the skimpy beachwear the 'grankini'.
Sales of bikinis at fashion retailer Debenhams have risen…
Debenhams has revealed the world's most unlikely fashion icon, as the grumpy and notoriously badly dressed hill walker Alfred Wainwright becomes the driving force behind a new dress code appearing on British streets.
Alfred Wainwright's famous Lake District guides appears to have inspired so many to follow in his footsteps that niche, all-weather clothing styles…
Debenhams has launched its new secret weapon for achieving the perfect fake tan this summer - the Tan Tone Colour Chart.
The chart, which resembles a paint colour guide, has been created to help tan-a-holics avoid fake tan disasters, like those famously suffered by celebrities such as Dale Winton, Lindsay Lohan, Hulk Holgan, Katie…
Henry Holland commented, "Fiona caught my eye immediately with her entry for our original 'Find a Face' competition. She looks lively, happy and fun so I thought she'd be the perfect girl to represent the new H! swim range."
Fiona entered a competition to have her face included in a one-off print designed by…
Debenhams has discovered that with the 'staycation' trend still going strong, as many people continue opting for a budget-saving British holiday this year, 80% of women say they would not wear a bikini when heading to a British beach for their summer break - despite 91% saying they always wear one abroad.
The leading…
Capes, once the preserve of superheroes and fictional detectives, have become popular again in Britain for the first time in over 50 years. Debenhams department store has seen demand has soared for the first time since the 1960s.
So popular is the trend that Superman, Batman, and Sherlock Holmes have now been joined by Samantha…