Staples and Lady Gaga’s Born This Way Foundation debut Staples for Students Digital Kindness Tree

Staples and Lady Gaga’s Born This Way Foundation debut Staples for Students Digital Kindness Tree

 

Staples Teams Up with Lady Gaga’s Born This Way Foundation to Create a Digital Kindness Tree and #GrowKindness Nationwide

FRAMINGHAM, Mass., 2017-Aug-09 — /EPR Retail News/ — Staples, Inc. (NASDAQ: SPLS) teamed up with Lady Gaga’s Born This Way Foundation to create the Staples for Students Digital Kindness Tree that debuts today (Aug. 8, 2017) online at www.StaplesKindnessTree.com, to encourages people nationwide to promote kindness in schools and celebrate everyday acts of kindness.

Kindness trees are often used in schools, on classroom or cafeteria walls, to spotlight and encourage acts of kindness. Staples and Born This Way Foundation are bringing the concept to life digitally.

The Staples for Students Digital Kindness Tree builds on the company’s Staples for Students program, which partnered with Lady Gaga and her Born This Way Foundation to support education nationwide and promote positive classroom experiences.

“We’re thrilled to be working with Lady Gaga and Born This Way Foundation to support teachers and help create kinder classrooms for students,” said Michelle Bottomley, chief marketing officer, Staples. “The Staples for Students Digital Kindness Tree presents an exciting opportunity for people to flex their kindness muscles and showcase the power of positivity.”

Consumers can help grow the Staples for Students Digital Kindness Tree at www.StaplesKindnessTree.com or by tweeting with hashtag #GrowKindness. On the website and Twitter, users will have the opportunity to describe an act of kindness that they recently performed, witnessed or pledge to do. Each time an act of kindness is reported, a “leaf” will be added to the tree, which will continue to grow throughout the summer with each kind act reported.

“Born This Way Foundation is excited to be joining forces with Staples to channel kindness in our schools. We share a commitment to building environments with and for students, parents, and teachers that are positive, compassionate spaces. The Staples for Students Digital Kindness Tree takes those efforts online and allows everyone to help kindness grow,” said Cynthia Germanotta, president and co-founder, Born This Way Foundation.

Staples is also a proud sponsor of the 2017 Lady Gaga Joanne tour promoted by Live Nation. At tour stops in select cities, concert-goers can visit the Born This Way Foundation Kindness Pop Up to contribute to the Staples for Students Digital Kindness Tree via tablet or mobile device. Born This Way Foundation, which Lady Gaga co-founded with her mother, Cynthia Germanotta, supports the wellness of young people and empowers them to create a kinder and braver world.

Win a $50,000 Scholarship and a Trip to See Lady Gaga in Concert
Fans have the opportunity this summer to enter the Staples for Students Sweepstakes for a chance to win the grand prize: a $50,000 scholarship and a trip for two to Las Vegas to meet Lady Gaga and see her in concert, including roundtrip airfare, hotel accommodations and spending money. Five first prize winners will also receive a trip for two to Las Vegasto see Lady Gaga in concert on December 16, 2017.

Visit StaplesForStudents.org for sweepstakes rules and to learn how to enter. Entries must be submitted before September 16, 2017 at 11:59 PM ET and entrants must be 13 years or older.

About Staples for Students
Staples has a long history of supporting students, teachers and classrooms. Staples for Students is an ongoing program that helps students and teachers with the school supplies and essential items needed to achieve success in education. The Staples for Students campaign has included school supply drives, support for teachers in classrooms, donations for education projects, and the sale of products that give back to communities and classrooms in need.

About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Born This Way Foundation achieves this by shining a light on real people, quality research, and authentic partnerships. Working with more than 50 non-profit organizations, Born This Way Foundation has connected more than 150,000 young people with services and programing in their communities. Born This Way Foundation has also partnered with the University of Nebraska-Lincoln to collect data from more than 10,000 young people, improving understanding of the factors that affect youth wellbeing and empowerment. Visit us at bornthisway.foundation.org

Contact:
Carrie McElwee
508-253-1405
Carrie.McElwee@Staples.com

Source: Staples, Inc.

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Starbucks to raise fund for Lady Gaga’s Born This Way Foundation

Starbucks to raise fund for Lady Gaga’s Born This Way Foundation

 

Seattle, 2017-Jun-14 — /EPR Retail News/ — Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message – be kind.

Starting tomorrow (June 13), Starbucks will donate 25 cents from each one of its colorful Cups of Kindness beverages sold at participating Starbucks® stores in the United States and Canada through June 19 to Born This Way Foundation. Funds raised will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources, and creating more positive environments.

“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect,” said Lady Gaga. “Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”

Cups of Kindness Collection

The new Starbucks Cups of Kindness collection features four vivid iced beverages hand-picked by Lady Gaga, including the new Matcha Lemonade and Violet Drink. The refreshing, nondairy drinks come in a rainbow of colors and are all under 150 calories for a grande size.

“I adore the entire collection and I instantly fell in love with the Matcha Lemonade,” she said.

New Matcha Lemonade:  This vibrant green drink is made with finely ground Teavana® matcha green tea, combined with crisp lemonade then shaken with ice to create a refreshingly sweet, delicious drink.

New Violet Drink: The sweet blackberries and tart hibiscus of Very Berry Hibiscus Starbucks Refreshers™ Beverage swirl together with creamy coconutmilk and ice, creating a refreshing (and violet-hued) sip.

Ombré Pink Drink: A refreshing beverage that combines light, fruity Cool Lime Starbucks Refreshers™ Beverage with cool, creamy coconutmilk and a splash of Teavana® Shaken Iced Passion Tango™ Tea and a lime wheel, for a bright burst of hibiscus notes.

Pink Drink: A light and refreshing beverage that features the sweet strawberry flavors of Strawberry Acai Refreshers with accents of passion fruit and acai combined with coconutmilk, and topped with a scoop of strawberries. Included in Cups of Kindness collection in United States only.

“Over the years we’ve admired the amazing work that Lady Gaga has led through Born This Way Foundation,” said Holly Hinton, director of Music and Artist Programming. “We are proud to introduce the Cups of Kindness collection to raise awareness and fund the Foundation’s efforts to spread kindness, support youth and make the world a better place.”

One program that will benefit from the Cups of Kindness initiative is Born This Way Foundation’s Channel Kindness, a platform featuring stories of kindness as documented by young people from around the United States. These youth reporters, ages 16 to 24, have been recruited to identify and document the acts of generosity, compassion, and acceptance that shape communities.

Starbucks has committed to a minimum $250,000 contribution to Born This Way Foundation.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Macy’s partners with Lady Gaga and Sir Elton John to create limited-edition line of clothing and accessories, Love Bravery

  • 25% of the purchase price of Love Bravery will benefit Born This Way Foundation and Elton John AIDS Foundation
  • The limited-edition line launches this spring as part of Macy’s American Icons campaign

NEW YORK, 2016-May-02 — /EPR Retail News/ — Macy’s has partnered with Grammy® and Golden Globe®-winning icon Lady Gaga, as well as Grammy, Tony® and Academy Award®-winning legend Sir Elton John to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Available as part of Macy’s American Icons campaign, Love Bravery spans several categories, including shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins, and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style.

“It’s an honor to team up with Sir Elton Johnto create this line with Macy’s,” said Lady Gaga. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about, and that’s what Love Bravery is all about.”

“I love the idea of fusing who you are on the inside – your passions and dreams – with what you wear on the outside,” said Sir Elton John. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I’ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way.”

Created in collaboration with Lady Gaga’s sister, Natali Germanotta, and designerBrandon Maxwell, the limited line boasts fresh crop tops and sleeveless tees in stark black-and-white, while heather sweatshirts with tonal graphics and tops with metallic lettering are edgy updates to the athleisure trend. Oversized scarves with piano key prints and artistic interpretations of Lady Gaga’s face are stylishly offbeat, and neoprene backpacks that say “LOVE” and also have piano key prints are super cool must-haves. With enamel pins and patches in the shape of moto jackets, electric guitars, microphones, platform shoes and Lady Gaga’s infamous claw, the options to show off your inner little monster are endless. Clutches in the shape of sunglasses, pianos and hearts are unapologetically fun and sassy.

“In addition to being deeply talented musical artists, Lady Gaga and Sir Elton John are champions of self-love, courage, empathy and kindness, and Love Bravery represents all of those tenets,” said Martine Reardon, Macy’s chief marketing officer. “We are so proud to present a line that is not only fun and bold, but also stands for something so meaningful and important. The work they do through Born This Way Foundation and the Elton John AIDS Foundation is invaluable and truly changes lives, and Macy’s is honored to partner with them to spread the message of love and acceptance.”

Born This Way Foundation is committed to supporting the wellness of young people and empowering them to create a kinder and braver world by shining a light on real people, supporting quality research, and fostering meaningful partnerships focused on social emotional learning (SEL) and mental health awareness and resources. The Elton John AIDS Foundation raises much-needed funds for evidence-based programs that give people the information and tools to protect and care for themselves and those they love – challenging stigma, reducing the spread of HIV and preventing people from getting sick or dying of AIDS.

The foundations brought together a diverse array of young people to showcase the Love Bravery apparel and will be sharing content from that campaign this spring. The limited-edition line with Macy’s is the first in a series of activations which are planned for the coming months to make people feel proud of who they are.

Love Bravery will be sold exclusively at Macy’s this spring, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition line, on sale through Aug. 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Elton John AIDS Foundation

The Elton John AIDS Foundation (EJAF) is dedicated to reducing the spread of HIV/AIDS through innovative HIV prevention programs, eliminating the stigma and discrimination associated with HIV/AIDS and supporting direct care for people living with HIV/AIDS.

Sir Elton John created EJAF over twenty years ago, first in the United States in 1992 and then in the United Kingdomin 1993. Since then, the two organizations have raised nearly £220m (over $350m) and reached over 150 million people across four continents. We work with local, national and international organizations to provide non-discriminatory HIV information, testing and treatment services that stop people becoming infected with HIV or getting sick and dying of AIDS. This has meant funding some 1,500 programs including providing HIV tests to over 20 million people, and treatment prevention for more than 800,000 pregnant woman living with HIV so that they could protect their babies from the HIV virus. The Foundation also prioritizes those who are highly vulnerable to HIV and the stigma that surrounds it in many parts of the world such as men who engage in male-to-male sex, people who use drugs and people who sell sex. Our work with Love Bravery will go towards prevention and treatment programs for adolescents living with HIV. AIDS is the second leading cause of death for 10-19 year olds worldwide.

www.ejaf.org/London

About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Born This Way Foundationachieves this by shining a light on real people, quality research, and authentic partnerships. Working with more than 50 non-profit organizations, Born This Way Foundation has connected more than 150,000 young people with services and programing in their communities. The Foundation has also partnered with the University of Nebraska-Lincoln, theNational Council for Behavioral Health, and the National Association of School Psychologists to collect data from more than 2,500 young people. This research, presented before the American Psychological Association, improved our understanding of young people’s views of mental-health services and delivery methods.

Visit us at bornthisway.foundation.

Source: Macy’s

Macy’s
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Macy’s
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com

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Lady Gaga and Sir Elton John partner with Macy’s on new limited-edition line, Love Bravery, available exclusively at Macy’s stores and macys.com this Spring (Photo: Business Wire)

Lady Gaga and Sir Elton John partner with Macy’s on new limited-edition line, Love Bravery, available exclusively at Macy’s stores and macys.com this Spring (Photo: Business Wire)