Staples Teams Up with Lady Gaga’s Born This Way Foundation to Create a Digital Kindness Tree and #GrowKindness Nationwide
FRAMINGHAM, Mass., 2017-Aug-09 — /EPR Retail News/ — Staples, Inc. (NASDAQ: SPLS) teamed up with Lady Gaga’s Born This Way Foundation to create the Staples for Students Digital Kindness Tree that debuts today (Aug. 8, 2017) online at www.StaplesKindnessTree.com, to encourages people nationwide to promote kindness in schools and celebrate everyday acts of kindness.
Kindness trees are often used in schools, on classroom or cafeteria walls, to spotlight and encourage acts of kindness. Staples and Born This Way Foundation are bringing the concept to life digitally.
The Staples for Students Digital Kindness Tree builds on the company’s Staples for Students program, which partnered with Lady Gaga and her Born This Way Foundation to support education nationwide and promote positive classroom experiences.
“We’re thrilled to be working with Lady Gaga and Born This Way Foundation to support teachers and help create kinder classrooms for students,” said Michelle Bottomley, chief marketing officer, Staples. “The Staples for Students Digital Kindness Tree presents an exciting opportunity for people to flex their kindness muscles and showcase the power of positivity.”
Consumers can help grow the Staples for Students Digital Kindness Tree at www.StaplesKindnessTree.com or by tweeting with hashtag #GrowKindness. On the website and Twitter, users will have the opportunity to describe an act of kindness that they recently performed, witnessed or pledge to do. Each time an act of kindness is reported, a “leaf” will be added to the tree, which will continue to grow throughout the summer with each kind act reported.
“Born This Way Foundation is excited to be joining forces with Staples to channel kindness in our schools. We share a commitment to building environments with and for students, parents, and teachers that are positive, compassionate spaces. The Staples for Students Digital Kindness Tree takes those efforts online and allows everyone to help kindness grow,” said Cynthia Germanotta, president and co-founder, Born This Way Foundation.
Staples is also a proud sponsor of the 2017 Lady Gaga Joanne tour promoted by Live Nation. At tour stops in select cities, concert-goers can visit the Born This Way Foundation Kindness Pop Up to contribute to the Staples for Students Digital Kindness Tree via tablet or mobile device. Born This Way Foundation, which Lady Gaga co-founded with her mother, Cynthia Germanotta, supports the wellness of young people and empowers them to create a kinder and braver world.
Win a $50,000 Scholarship and a Trip to See Lady Gaga in Concert
Fans have the opportunity this summer to enter the Staples for Students Sweepstakes for a chance to win the grand prize: a $50,000 scholarship and a trip for two to Las Vegas to meet Lady Gaga and see her in concert, including roundtrip airfare, hotel accommodations and spending money. Five first prize winners will also receive a trip for two to Las Vegasto see Lady Gaga in concert on December 16, 2017.
Visit StaplesForStudents.org for sweepstakes rules and to learn how to enter. Entries must be submitted before September 16, 2017 at 11:59 PM ET and entrants must be 13 years or older.
About Staples for Students
Staples has a long history of supporting students, teachers and classrooms. Staples for Students is an ongoing program that helps students and teachers with the school supplies and essential items needed to achieve success in education. The Staples for Students campaign has included school supply drives, support for teachers in classrooms, donations for education projects, and the sale of products that give back to communities and classrooms in need.
About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Born This Way Foundation achieves this by shining a light on real people, quality research, and authentic partnerships. Working with more than 50 non-profit organizations, Born This Way Foundation has connected more than 150,000 young people with services and programing in their communities. Born This Way Foundation has also partnered with the University of Nebraska-Lincoln to collect data from more than 10,000 young people, improving understanding of the factors that affect youth wellbeing and empowerment. Visit us at bornthisway.foundation.org
Source: Staples, Inc.