Avon and the Avon Breast Cancer Crusade mark 25 year legacy of raising breast cancer awareness

Avon Introduces Fundraising and Awareness Campaigns in time for Breast Cancer Awareness Month

New York, NY, 2017-Oct-06 — /EPR Retail News/ — New Avon LLC (“Avon”), the leading social selling company in North America, announced its efforts to build on its 25 year legacy of raising breast cancer awareness. With the help of its woman to woman network of Avon Representatives, Avon and the Avon Foundation for Women have contributed more than $800 million globally to breast cancer causes, educated 180 million about breast health, and funded more than 145 million people about breast health.

“Avon has a long-standing commitment to women and we are proud of our Avon Breast Cancer Promise to ensure every woman, every day is breast health aware,” said Scott White, Chief Executive Officer, New Avon LLC. “Connections and conversations between women are at the heart of Avon. Over the last 25 years, our Representatives have united as a force for good in raising awareness and funds for breast cancer. Each pink ribbon product sold, each brochure distributed, and every conversation can be a valuable trigger for women to take action for their own wellbeing.”

“There is still much work to be done in raising awareness of breast cancer, particularly its signs, risks and how to act on concerns about it,” said Dr. Paul Goss, Chairman of the Avon Foundation Scientific Advisory Board and Director of Breast Cancer Research at Massachusetts General Hospital. “Awareness is essential, since it increases the likelihood that breast cancer is detected at an early stage. Early detection is the most effective way of saving lives, it is crucial to tackling breast cancer.”

Avon and the Avon Breast Cancer Crusade work year round to make an impact in the fight against breast cancer. Among the initiatives launching in October for Breast Cancer Awareness Month, include:

Shop for the Greater Goods,” an exclusive boutique featuring limited-edition Pink Hope fundraising products. Available through Avon Representatives, the collection offers unique products, including an official signature lipstick shade, Pure Pink, within the top-selling Avon True Color Perfectly Matte Lipstick line. Avon will donate 20% of net profits from these products – up to $1 million in 2017 – to the Avon Foundation for Women to support Avon Breast Cancer Crusade programs across the country.

Thousands of walkers, including many Avon Representatives and employees, will take part in the AVON 39 The Walk To End Breast Cancer as they walk 39 miles to raise awareness and funds in New York City on October 14 and 15. This is the seventh and final walk of the 2017 season which has raised more than $600 million dollars since its inception in 2003.

Launch of the new Avon Breast Cancer Crusade website which features the 8 Simple Steps to Check Yourself. The site also highlights the efforts the Avon Breast Cancer Crusade is making to improve breast cancer outcomes and reduce disparities in survival rates.

Funds raised from all Avon Breast Cancer initiatives go towards programs such as the Avon Access to Care Program, which has awarded more than 790 grants to 200 hospitals across the country through the end of 2016, totaling more than $235 million. Funding also supports seven Avon Comprehensive Breast Care Centers of Excellence, all located at major academic medical centers. Avon grants enable these Centers to develop new programs to reach and treat the underserved populations in the respective communities, providing them direct access to the cutting-edge advancements in treatment and care that are being developed at these same institutions.

To learn more about Avon, to purchase a product from the Shop for the Greater Goods, or to locate an Avon Representative, visit avon.com.

About New Avon LLC

New Avon LLC (“Avon”) is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, mark.by Avon, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Together, Avon and the Avon Foundation for Women have contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at www.avon.com.

About the Avon Breast Cancer Crusade

Since 1992, the Avon Breast Cancer Crusade has been working to improve breast cancer outcomes and reduce disparities in survival rates. The Crusade’s strategic grant making reflects: a holistic and place-based approach in high-need areas throughout the United States; a commitment to enabling access to medical advances and support services for breast cancer patients, particularly those from vulnerable populations; and a commitment to investing in research on the prevention, diagnostics, and treatment of breast cancer. In the U.S., the Avon Breast Cancer Crusade manages the Avon Foundation for Women’s breast cancer programs. The Avon Foundation for Women partners with affiliate Avon Foundations and Avon markets around the world for additional programming. In total, Avon and the Foundation have contributed more than $800 million to breast cancer programs around the world through 2015. To learn more, visit www.avonbcc.org.

Media Contacts:

For Corporate Communications:

Liz Micci
Glover Park Group
+1 (646) 495-2700

For Beauty & Representative PR:

Lisa DaCosta-Nunez
Public Relations
+1 (212) 282-6078

Source: Avon

Bloomingdale’s hosts Pink Campaign in support of breast cancer awareness and treatment this month of October

New York, NY, 2017-Oct-06 — /EPR Retail News/ — For the 13th year, Bloomingdale’s continues its commitment to support breast cancer awareness and treatment during the month of October. This year, the retailer again invites shoppers to participate in the cause with exclusive products and events promoting good health and wellness in support of the Breast Cancer Research Foundation (BCRF), The Carey Foundation and the Marisa Acocella Marchetto Foundation.

“Each year Bloomingdale’s feels privileged to unveil our Pink Campaign in support of our longstanding partners the Breast Cancer Research Foundation, The Carey Foundation and the Marissa Acocella Marchetto Foundation and this year is no different,” said Tony Spring, Bloomingdale’s Chairman and Chief Executive Officer. “Alongside our loyal shoppers we provide support to these crucial organizations making substantial progress toward discovering a cure and improving the lives of breast cancer fighters, survivors and their families.”


Donald Robertson x Bloomingdale’s – For the third consecutive year, Bloomingdale’s has partnered with world renowned career artist Donald Robertson for this year’s Breast Cancer Awareness campaign. To support the cause, Bloomingdale’s worked with Robertson to customize a S¿well waterbottle with a signature design titled “Karma in Bloom”. The water bottle is sold exclusively at Bloomingdale’s stores and online for $35 with $19 from each sale donated to the BCRF. Robertson’s artwork will also cover the Third Avenue façade of the Bloomingdale’s 59th Street store throughout the month of October.


Give Pink, Get More – Bloomingdale’s card holders will have the opportunity to opt into this annual feel-good program. Enroll in the program by charging a $15 fee on your Bloomingdale’s Credit Card, 100% of which will fund research, support and awareness programs for our charity partners. From 9/27-10/31, spend $250 or more in store at Bloomingdale’s or on bloomingdales.com using your Bloomingdale’s Credit Card and based on the amount you spend, you’ll be mailed a gift card worth up to $250 to use at any Bloomingdale’s location or online.

The Little Pink Card – It’s the gift card that keeps on giving! Bloomingdale¿s donates 10% of the value on your Little Pink Card, plus 10% of purchases made with this card above the original amount, to Bloomingdale’s charity partners. Donations will be on cards purchased 9/14 ¿ 10/31 and redeemed in stores by 12/31.


Pink Yoga – Shoppers are invited to their nearest Bloomingdale’s location on Saturday, October 7th to kick off Bloomingdale’s Pink Campaign with a morning yoga class in partnership with Spiritual Gangster. The yoga classes will be taught by notable yoga instructors from around the country. A reservation fee of $10 will benefit the Marisa Acocella Marchetto Foundation and The Carey Foundation which support survivors and their families with cancer related costs such as transportation, child care and proper treatment. Attendees will receive a branded yoga mat and Pink gift bag just for attending. To reserve a mat, visit bloomingdalesyoga.eventbrite.com.


Last year, Bloomingdale’s donated more than $1.4 million to the Breast Cancer Research Foundation, The Carey Foundation and the Marisa Acocella Marchetto Foundation. The retailer is proud to continue supporting their exciting new initiatives. Through a BCRF grant, Bloomingdale’s helps fund five researchers focused on breast cancer prevention and treatment- Dr.Joan S. Brugge, Professor of Cell Biology and Director of the Ludwig Center at Harvard Medical School, Dr.Andrew J Dannenberg, Professor of Medicine at Weill Cornell Medical College and Director of Weill Cornell Cancer Center, Dr.Titia de Lange, Professor and the Head of Laboratory of Cell Biology and Genetics at The Rockefeller University, Dr.Marc Lippman Professor of Medicine, Deputy Director of Sylvester Cancer Center at the University of Miami and Dr.Michael Press, Professor of Pathology and Chair of Cancer Research at University of Southern California.

Bloomingdale’s also supports the work of the Carey Foundation and the Marisa Acocella Marchetto Foundation. The Carey Foundation is a nonprofit that raises funds for women, men and their families to ease the financial burdens that come with a breast cancer diagnosis. The Tutu Project releases grants twice a year to create lasting bonds between its initiative and like-minded organizations. The Marisa Acocella Marchetto Foundation is a non-profit that funds treatments and services for uninsured and underinsured women with breast cancer. The Marisa Acocella Empowerment Program, made possible through a grant from Bloomingdale’s, funds innovative holistic care, cold-capping services, nutrition classes and more.


The Bloomingdale’s 59th Street flagship will honor Breast Cancer Awareness throughout the month of October. The Lexington Avenue façade of the building will be lit in pink as a beacon of support to breast cancer awareness. To celebrate the fifth anniversary of the Tutu Project, the Lexington Avenue windows will display of a retrospective of Bob Carey’s photographs from throughout the years. A gallery of his work will also be on display in the arcade area. Throughout the month, the flagship will also host events to raise awareness and funds for the cause.

Customer Service: 1-800-777-0000

Source: Bloomingdale

Reasor’s celebrates Breast Cancer Awareness month this October with pink reusable bags

Tahlequah, OK, 2015-10-3 — /EPR Retail News/ — Reasor’s is going Pink for the Cause! October is Breast Cancer Awareness month and for the 7thyear in a row, we are proud to support the cause with special pink reusable bags. During the entire month of October, pink reusable bags will be available to purchase for .99 cents. These bags are designed with a fully blossomed tree full of pink Breast Cancer Awareness Ribbons.   100% of the proceeds will go directly to the Tulsa Affiliate of Susan G. Komen for the Cure.

You can also make a donation at the register. We’ve made it easy, just inform your cashier how much you would like to donate and that amount will be added to your total. Then you will be presented with a donation card to write your name or to write in honor of someone else.

Last year with your help we raised more than $21,000 for Pink for the Cause and our challenge is to surpass that this year. Join Reasor’s the entire month of October to support Breast Cancer Awareness Month.

Elemis Has Released Its Essential Beauty Secrets Collection To Coincide With The Breast Cancer Awareness Month

The awareness campaign is run by registered charity Breast Cancer Care who will be receiving a £10,000 donation from Elemis in October.

The limited edition Essential Beauty Secrets collection was made available on 1 September 2009. Presented in a pink cosmetic bag, the collection contains four award-winning Elemis products, including the Limited Edition Pink Pro-Collagen Lifting Treatment Neck and Bust ‘boob tube’. The kit includes a Five Step Breast Check guide to make sure women regularly monitor themselves for any abnormal changes.

Included in the collection is Pro-Collagen Lifting Treatment Neck and Bust 15ml, Pro-Collagen Marine Cream 30ml, Pro-Collagen Oxygenating Night Cream 30ml and Papaya Enzyme Peel 15ml.

The Pro-Collagen Lifting Treatment Neck and Bust is a daily cream that helps firm slackening skin to minimise the signs of ageing. Pro-Collagen Marine Cream is an anti-ageing cream that has been clinically proven to reduce the depth of wrinkles by up to 78% and increase skin hydration by up to 45% after 15 days.

To complement the Pro-Collagen Marine Cream, the Pro-Collagen Oxygenating Night Cream is a moisture-rich night cream that helps increase oxygen levels in the skin overnight by up to 41% after just 28 days and assists the skin’s natural regeneration process. The Papaya Enzyme Peel is an exfoliating cream that helps to moisturise, repair and protect the skin.

Noella Gabriel, director of product and treatment development, said: “We wanted to create this exclusive and affordable collection to help raise awareness of Breast Cancer Care nationally. At the same time, we are giving ladies the feel-good-factor of these great products, in a stunning pink cosmetics bag. We hope the ‘boob tube’ is a reminder to do the five step check regularly.”

Via EPR Network
More Retail press releases