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Avon and the Avon Breast Cancer Crusade mark 25 year legacy of raising breast cancer awareness

Avon Introduces Fundraising and Awareness Campaigns in time for Breast Cancer Awareness Month

New York, NY, 2017-Oct-06 — /EPR Retail News/ — New Avon LLC (“Avon”), the leading social selling company in North America, announced its efforts to build on its 25 year legacy of raising breast cancer awareness. With the help of its woman to woman network of Avon Representatives, Avon and the Avon Foundation for Women have contributed more than $800 million globally to breast cancer causes, educated 180 million about breast health, and funded more than 145 million people about breast health.

“Avon has a long-standing commitment to women and we are proud of our Avon Breast Cancer Promise to ensure every woman, every day is breast health aware,” said Scott White, Chief Executive Officer, New Avon LLC. “Connections and conversations between women are at the heart of Avon. Over the last 25 years, our Representatives have united as a force for good in raising awareness and funds for breast cancer. Each pink ribbon product sold, each brochure distributed, and every conversation can be a valuable trigger for women to take action for their own wellbeing.”

“There is still much work to be done in raising awareness of breast cancer, particularly its signs, risks and how to act on concerns about it,” said Dr. Paul Goss, Chairman of the Avon Foundation Scientific Advisory Board and Director of Breast Cancer Research at Massachusetts General Hospital. “Awareness is essential, since it increases the likelihood that breast cancer is detected at an early stage. Early detection is the most effective way of saving lives, it is crucial to tackling breast cancer.”

Avon and the Avon Breast Cancer Crusade work year round to make an impact in the fight against breast cancer. Among the initiatives launching in October for Breast Cancer Awareness Month, include:

Shop for the Greater Goods,” an exclusive boutique featuring limited-edition Pink Hope fundraising products. Available through Avon Representatives, the collection offers unique products, including an official signature lipstick shade, Pure Pink, within the top-selling Avon True Color Perfectly Matte Lipstick line. Avon will donate 20% of net profits from these products – up to $1 million in 2017 – to the Avon Foundation for Women to support Avon Breast Cancer Crusade programs across the country.

Thousands of walkers, including many Avon Representatives and employees, will take part in the AVON 39 The Walk To End Breast Cancer as they walk 39 miles to raise awareness and funds in New York City on October 14 and 15. This is the seventh and final walk of the 2017 season which has raised more than $600 million dollars since its inception in 2003.

Launch of the new Avon Breast Cancer Crusade website which features the 8 Simple Steps to Check Yourself. The site also highlights the efforts the Avon Breast Cancer Crusade is making to improve breast cancer outcomes and reduce disparities in survival rates.

Funds raised from all Avon Breast Cancer initiatives go towards programs such as the Avon Access to Care Program, which has awarded more than 790 grants to 200 hospitals across the country through the end of 2016, totaling more than $235 million. Funding also supports seven Avon Comprehensive Breast Care Centers of Excellence, all located at major academic medical centers. Avon grants enable these Centers to develop new programs to reach and treat the underserved populations in the respective communities, providing them direct access to the cutting-edge advancements in treatment and care that are being developed at these same institutions.

To learn more about Avon, to purchase a product from the Shop for the Greater Goods, or to locate an Avon Representative, visit

About New Avon LLC

New Avon LLC (“Avon”) is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, Avon, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Together, Avon and the Avon Foundation for Women have contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at

About the Avon Breast Cancer Crusade

Since 1992, the Avon Breast Cancer Crusade has been working to improve breast cancer outcomes and reduce disparities in survival rates. The Crusade’s strategic grant making reflects: a holistic and place-based approach in high-need areas throughout the United States; a commitment to enabling access to medical advances and support services for breast cancer patients, particularly those from vulnerable populations; and a commitment to investing in research on the prevention, diagnostics, and treatment of breast cancer. In the U.S., the Avon Breast Cancer Crusade manages the Avon Foundation for Women’s breast cancer programs. The Avon Foundation for Women partners with affiliate Avon Foundations and Avon markets around the world for additional programming. In total, Avon and the Foundation have contributed more than $800 million to breast cancer programs around the world through 2015. To learn more, visit

Media Contacts:

For Corporate Communications:

Liz Micci
Glover Park Group
+1 (646) 495-2700

For Beauty & Representative PR:

Lisa DaCosta-Nunez
Public Relations
+1 (212) 282-6078

Source: Avon

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